FORM 3

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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(Print or Type Responses)

1. Name and Address of Reporting Person *   Wade Kathleen H 2. Date of Event Requiring Statement (Month/Day/Year) 03/01/2012 3. Issuer Name and Ticker or Trading Symbol BOSTON BEER CO INC [SAM] (Last) (First) (Middle) C/O THE BOSTON BEER COMPANY, INC., 1 DESIGN CENTER PL., SUITE 850 4. Relationship of Reporting Person(s) to Issuer (Check all applicable) _____ Director _____ 10% Owner __X__ Officer (give title below) _____ Other (specify below) VP - Legal and Secretary 5. If Amendment, Date Original Filed(Month/Day/Year) (Street) BOSTON, MA 02210 6. Individual or Joint/Group Filing(Check Applicable Line) _X_ Form filed by One Reporting Person ___ Form filed by More than One Reporting Person (City) (State) (Zip) Table I - Non-Derivative Securities Beneficially Owned

1.Title of Security (Instr. 4) 2. Amount of Securities Beneficially Owned (Instr. 4) 3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 4. Nature of Indirect Beneficial Ownership (Instr. 5) Class A Common 10,477 (1) D Â

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.			SEC 1473 (7-02)
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Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)

1. Title of Derivative Security (Instr. 4)	2. Date Exercisable and Expiration Date (Month/Day/Year)		3. Title and Amount of Securities Underlying Derivative Security (Instr. 4)		4. Conversion or Exercise Price of Derivative Security	5. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 5)	6. Nature of Indirect Beneficial Ownership (Instr. 5)
	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Stock Option (Right to Buy)	01/01/2004	01/01/2014	Class A Common	2,250	$ 18.465	D	Â
Stock Option (Right to Buy)	01/01/2005	01/01/2015	Class A Common	800	$ 21.14	D	Â
Stock Option (Right to Buy)	01/01/2006	01/01/2016	Class A Common	2,700	$ 24.95	D	Â
Stock Option (Right to Buy)	01/01/2007	01/01/2017	Class A Common	1,020	$ 35.98	D	Â
Stock Option (Right to Buy)	  (2)	12/31/2019	Class A Common	2,700	$ 46.6	D	Â
Stock Option (Right to Buy)	  (2)	12/31/2020	Class A Common	800	$ 95.09	D	Â

Reporting Owners

Reporting Owner Name / Address	Relationships
	Director	10% Owner	Officer	Other
Wade Kathleen H C/O THE BOSTON BEER COMPANY, INC. 1 DESIGN CENTER PL., SUITE 850 BOSTON, MA 02210	Â	Â	  VP - Legal and Secretary	Â

Signatures

Kathleen H. Wade		03/08/2012
**Signature of Reporting Person		Date

Explanation of Responses:

*	If the form is filed by more than one reporting person, see Instruction 5(b)(v).
**	Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1)	The shares reported include 3,462 shares of restricted common stock subject to vesting conditions based on continued employment.
(2)	The reported options vest in equal annual installments over a five year period, commencing on the first anniversary of the grant date.

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