SECURITIES
AND EXCHANGE COMMISSION
WASHINGTON,
DC 20549
FORM
6-K
REPORT
OF
FOREIGN PRIVATE ISSUER
PURSUANT
TO RULE 13a-16 OR 15d-16 UNDER
THE
SECURITIES EXCHANGE ACT OF 1934
For
the
month of Septembrer 2007
FOMENTO
ECONÓMICO MEXICANO, S.A.B.
DE
C.V.
(Exact
name of Registrant as specified in its charter)
Mexican
Economic Development, Inc.
(Translation
of Registrant’s name into English)
United
Mexican States
(Jurisdiction
of incorporation or organization)
General
Anaya No. 601 Pte.
Colonia
Bella Vista
Monterrey,
Nuevo León 64410
México
(Address
of principal executive offices)
Indicate
by check mark whether the registrant files or will file annual reports
under
cover of Form 20-F or Form 40-F:
Form
20-F
x Form 40-F o
Indicate
by check mark if the registrant is submitting the Form 6-K in paper as
permitted
by Regulation S-T Rule 101(b)(1): o
Indicate
by check mark if the registrant is submitting the Form 6-K in paper as
permitted
by Regulation S-T Rule 101(b)(7): o
Indicate
by check mark whether by furnishing the information contained in this
Form,
the
registrant is also thereby furnishing the information to the Commission
pursuant to Rule 12g3-2(b) under the Securities Exchange Act of
1934.
Yes
o No x
If
"Yes"
is marked, indicate below the file number assigned to the registrant in
connection
with Rule 12g3-2(b): 82-_____________
| Latin America´s Beverage Leader | ||
 |
 |
FEMSA
Appoints New Vice-President of Corporate
Affairs
Monterrey,
Mexico, September 4, 2007—
Fomento Económico Mexicano, S.A.B. de C.V. (“FEMSA”) (NYSE: FMX; BMV:
FEMSAUBD) announced on August 31, 2007 the appointment of Genaro
Borrego
as Vice-President of Corporate Affairs reporting directly to José Antonio
Fernández, our Chief Executive Officer.
Mr.
Borrego will lead our interaction with relevant constituents including
Government, Media, Non-governmental Organizations, Business and
Trade
Associations, and he will also guide our Social Responsibility
efforts, on
an integral platform and for the nine countries where FEMSA currently
operates.
###
FEMSA
is the leading beverage company in Latin America. It controls an
integrated beverage platform that comprises Coca-Cola FEMSA, the
largest
Coca-Cola bottler in the region; FEMSA Cerveza, one of the leading
brewers
in Mexico and important beer exporter to the United States; and
Oxxo, the
largest and fastest growing convenience store chain in Mexico with
over
5,000 stores.
|
SIGNATURES
Pursuant
to the requirements of the Securities Exchange Act of 1934, the registrant
has duly caused this report to be signed on its behalf of the undersigned,
thereunto duly authorized.
| FOMENTO ECONÓMICO MEXICANO, S.A.B. DE C.V. | ||
| |
|
|
| By: | /s/ Javier Astaburuauga | |
|
Javier
Astaburuauga
Chief
Financial Officer
|
||
Date:
September 4, 2007