UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549

                                   Form 10-QSB

--------------------------------------------------------------------------------

(Mark one)

[X]  Quarterly  Report under Section 13 or 15(d) of the Securities  Exchange Act
     of 1934

For the quarterly period ended March 31, 2004

[X]  Transition Report Under Section 13 or 15(d) of the Securities  Exchange Act
     of 1934

For the transition period from ______________ to _____________

--------------------------------------------------------------------------------

Commission File No.: 000-32379

                            American Ammunition, Inc.
                       ---------------------------------
               (Name of small business registrant in its charter)



         California                                      91-2021594
-------------------------------                        -------------------------
(State or other jurisdiction of                        (I.R.S. Employer
incorporation or organization)                               Identification No.)

3545 NW 71st Street
Miami, FL                                                      33147
----------------------------------------               -------------------------
(Address of principal executive offices)                     (Zip Code)


Registrant's telephone number: (305) 835-7400


Securities registered under Section 12(b) of the Exchange Act:

    Title of each class                                Name of each exchange
                                                       on which registered
         None
-----------------------------                     ------------------------------


Securities registered under Section 12(g) of the Exchange Act:

                         Common Stock, $0.001 par value
                            ------------------------
                                (Title of class)


--------------------------------------------------------------------------------

Check  whether the issuer (1) filed all reports  required to be filed by Section
13 or 15(d) of the  Exchange  Act during the past 12 months (or for such shorter
period that the registrant was required to file such reports),  and (2) has been
subject to such filing requirements for the past 90 days. YES [X]   NO [_]

State the number of shares outstanding of each of the issuer's classes of common
equity as of the latest practicable date: April 27, 2004: 69,331,666


Transitional Small Business Disclosure Format (check one):  YES [X]   NO [_]







                            American Ammunition, Inc.

                Form 10-QSB for the Quarter ended March 31, 2004


Table of Contents

                                                                          Page
Part I - Financial Information

  Item 1   Financial Statements                                             3

  Item 2   Management's Discussion and Analysis or Plan of Operation       21

  Item 3   Controls and Procedures                                         27

Part II - Other Information

  Item 1   Legal Proceedings                                               27

  Item 2   Changes in Securities                                           27

  Item 3   Defaults Upon Senior Securities                                 28

  Item 4   Submission of Matters to a Vote of Security Holders             28

  Item 5   Other Information                                               28

  Item 6   Exhibits and Reports on Form 8-K                                28


Signatures                                                                 29











                                     Part I

Item 1 - Financial Statements

                   American Ammunition, Inc. and Subsidiaries
                           Consolidated Balance Sheets
                             March 31, 2004 and 2003

                                   (Unaudited)

                                                      March 31,     March 31,
                                                        2004          2003
                                                    ----------------------------
                        ASSETS
Current Assets
   Cash on hand and in bank                          $   111,595   $    597,778
   Accounts receivable - trade, net of
     allowance for doubtful accounts of
     $-0- and $-0-, respectively                         306,709        194,827
   Inventory                                           1,345,586        409,940
   Prepaid expenses                                       38,067         25,307
                                                     -----------    -----------

     Total Current Assets                            1,801,957        1,224,852
                                                     -----------    -----------

Property and Equipment - at cost
   Manufacturing equipment                           7,416,352        6,848,344
   Office furniture and fixtures                     77,381              58,528
   Leasehold improvements                               187,397         190,028
                                                     -----------    -----------

                                                     7,681,130        7,096,900
   Accumulated depreciation                          (4,241,372)     (3,558,507)
                                                     -----------    -----------

     Net Property and Equipment                      3,439,758        3,538,393
                                                     -----------    -----------


Other Assets
   Deposits and other                                     77,860         77,710
                                                     -----------    -----------

TOTAL ASSETS                                         $ 5,319,575    $ 4,841,105
                                                     ===========    ===========


                                  - Continued -



          The financial information presented herein has been prepared
           by management without audit by independent certified public
                                  accountants.

The  accompanying  notes are an integral  part of these  consolidated  financial
statements.                                                                    3




                   American Ammunition, Inc. and Subsidiaries
                     Consolidated Balance Sheets - Continued
                             March 31, 2004 and 2003

                                   (Unaudited)

                                                      March 31,     March 31,
                                                        2004          2003
                                                    ----------------------------

        LIABILITIES AND STOCKHOLDERS' EQUITY
Current Liabilities
   Current maturities of leases payable              $     4,905    $     9,507
   Customer deposits                                       4,100         30,000
   Accounts payable - trade                              248,798        384,115
   Working capital advance                                     -        200,000
   Accrued expenses                                            -         18,709
   Accrued dividends payable                              11,021         14,000
                                                     -----------    -----------

     Total Current Liabilities                           268,824        656,431

Long-Term Liabilities
   Note payable to a bank                                      -              -
   Capital leases payable                                      -          5,572
                                                     -----------    -----------

     Total Liabilities                                   268,824        662,003
                                                     -----------    -----------


Commitments and Contingencies


Convertible Debenture                                    341,365        215,000
                                                     -----------    -----------


Mandatory Convertible Preferred Stock
   103,700 and 32,000 shares issued and outstanding      518,500        160,000
                                                     -----------    -----------

Stockholders' Equity
   Preferred stock - $0.001 par value
     20,000,000 shares authorized.
     1,795,320 shares allocated to Series A                    -              -
   Common stock - $0.001 par value.
     300,000,000 shares authorized.
     69,331,666 and 58,696,522 shares
       issued and outstanding, respectively               69,332         58,697
   Additional paid-in capital                         21,949,327     17,710,578
   Accumulated deficit                               (17,827,773)   (13,965,173)
                                                     -----------    -----------

     Total Stockholders' Equity                        4,190,886      3,804,102
                                                     -----------    -----------

TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY           $ 5,319,575    $ 4,841,105
                                                     ===========    ===========

          The financial information presented herein has been prepared
           by management without audit by independent certified public
                                  accountants.

The  accompanying  notes are an integral  part of these  consolidated  financial
statements.                                                                    4







                   American Ammunition, Inc. and Subsidiaries
          Consolidated Statements of Operations and Comprehensive Loss
                   Three months ended March 31, 2004 and 2003

                                   (Unaudited)

                                                       Three months     Three months
                                                           ended             ended
                                                       March 31, 2004   March 31, 2003
                                                     ----------------------------------
                                                                  
Revenues - net of returns and allowances               $    281,507     $   608,437
                                                       ------------     -----------

Cost of Sales
   Materials, Direct Labor and other direct costs           532,045         510,786
   Depreciation                                             173,088         164,319
                                                       ------------     -----------
     Total Cost of Sales                                    705,133         675,105
                                                       ------------     -----------

Gross Profit                                               (423,626)        (66,668)
                                                       ------------     -----------

Operating Expenses
   Research and development expenses                              -               -
   Marketing and promotion expenses                         123,179           9,932
   Other operating expenses                                 290,667         211,149
   Bad debt expense                                          27,819               -
   Interest expense                                             260          11,720
   Depreciation expense                                       1,894             866
   Compensation expense related to
     issuances of common stock at
     less than "fair value"                                 321,000               -
                                                       ------------     -----------
     Total Operating Expenses                               764,819         233,687
                                                       ------------     -----------
Loss from Operations                                     (1,188,445)       (300,355)

Other Income (Expense)                                           87               -
                                                       ------------     -----------

Loss before Income Taxes                                 (1,188,358)       (300,355)

Provision for Income Taxes                                        -               -
                                                       ------------     -----------
Net Loss                                                 (1,188,358)       (300,355)

Other Comprehensive Income                                        -               -
                                                       ------------     -----------
Comprehensive Loss                                     $ (1,188,358)    $  (300,355)
                                                       ============     ===========

Loss per weighted-average share of common
   stock outstanding, computed on net loss -
   basic and fully diluted                             $      (0.02)    $     (0.01)
                                                       ============     ===========
Weighted-average number of
   common shares outstanding                             67,769,150      56,635,979
                                                       ============     ===========


          The financial information presented herein has been prepared
           by management without audit by independent certified public
                                  accountants.

The  accompanying  notes are an integral  part of these  consolidated  financial
statements.                                                                    5







                   American Ammunition, Inc. and Subsidiaries
                      Consolidated Statements of Cash Flows
                   Three months ended March 31, 2004 and 2003

                                   (Unaudited)

                                                                Three months    Three months
                                                                   ended             ended
                                                               March 31, 2004   March 31, 2003
                                                              ----------------------------------
                                                                          
Cash flows from operating activities
   Net loss for the period                                      $   (1,188,358) $     (300,355)
   Adjustments to reconcile net loss to
     net cash provided by operating activities
       Depreciation and amortization                                   174,982         165,205
       Bad debt expense                                                 27,819               -
       Compensation expense related to issuance
         of common stock at less than "fair value"                     321,000               -
       (Increase) Decrease in
         Accounts receivable                                           186,307        (163,539)
         Inventory                                                    (232,830)        (22,126)
         Prepaid expenses, deposits and other                           (2,321)         (5,916)
       Increase (Decrease) in
         Accounts payable - trade                                      119,933         (30,795)
         Customer deposits                                                   -         (50,953)
                                                                --------------  --------------

Net cash provided by (used in) operating activities                   (588,826)       (408,479)
                                                                --------------  --------------


Cash flows from investing activities
 Purchase of property and equipment                                   (302,314)         (6,972)
                                                                --------------  --------------

Net cash used in investing activities                                 (302,314)         (6,972)
                                                                --------------  --------------


Cash flows from financing activities
 Cash received on working capital advance                                    -         200,000
 Principal paid on long-term capital leases                             (2,936)         (2,269)
 Principal paid on long-term debt                                            -        (450,000)
 Cash paid for debt and equity financing                                     -         (16,000)
 Cash received from sale of common stock and warrant exercise          500,000       1,124,182
                                                                --------------  --------------

Net cash provided by financing activities                            497,064           855,913
                                                                --------------  --------------

Increase (Decrease) in Cash                                           (394,076)        440,462

Cash at beginning of period                                            505,671         157,316
                                                                --------------  --------------

Cash at end of period                                           $      111,595  $      597,778
                                                                ==============  ==============


                                  - Continued -

          The financial information presented herein has been prepared
           by management without audit by independent certified public
                                  accountants.

The  accompanying  notes are an integral  part of these  consolidated  financial
statements.                                                                    6







                   American Ammunition, Inc. and Subsidiaries
                Consolidated Statements of Cash Flows - Continued
                   Three months ended March 31, 2004 and 2003

                                   (Unaudited)

                                                                Three months    Three months
                                                                   ended             ended
                                                               March 31, 2004   March 31, 2003
                                                               ------------------------------
                                                                          
Supplemental disclosure of interest and income taxes paid
     Interest paid for the period                               $          260    $     11,720
                                                                ==============  ==============
     Income taxes paid for the period                           $            -  $            -
                                                                ==============  ==============


Supplemental disclosure of non-cash investing and
 financing activities
     Conversion of debt and accrued interest
       payable to a stockholder into common stock               $            -  $      125,000
                                                                ==============  ==============
     Conversion of convertible preferred stock
       into common stock                                        $            -  $       45,000
                                                                ==============  ==============
     Conversion of convertible debenture
       into common stock                                        $       50,000  $       35,000
                                                                ==============  ==============



















          The financial information presented herein has been prepared
           by management without audit by independent certified public
                                  accountants.

The  accompanying  notes are an integral  part of these  consolidated  financial
statements.                                                                    7




                   American Ammunition, Inc. and Subsidiaries
                   Notes to Consolidated Financial Statements

Note A - Organization and Description of Business

American Ammunition,  Inc. (AAI or Company) was incorporated on February 1, 2000
in the State of California as  FirsTelevision.com.  AAI subsequently changed its
corporate name to FBI Fresh Burgers International which unsuccessfully  marketed
a business plan concept of a national "fast food" restaurant chain.

On September 29, 2001, the Company, F&F Equipment, Inc. (F&F) and the individual
shareholders of F&F entered into an "Agreement For The Exchange Of Common Stock"
(Exchange  Agreement)  whereby the  shareholders of F&F exchanged  100.0% of the
issued and outstanding stock of F&F for 21,000,000  post-forward split shares of
restricted,  unregistered common stock of the Company. F&F Equipment,  Inc. then
became a wholly-owned subsidiary of the Company.

F&F Equipment,  Inc.(Company) was incorporated on October 4, 1983 under the laws
of the State of Florida.  The Company  was formed to engage  principally  in the
"import,  export,  retail & wholesale of firearms equipment,  ammunition & other
devices and for the purpose of transacting any and/or all lawful  business." The
Company  conducts  its business  operations  under the assumed name of "American
Ammunition".

In June  2002,  American  Ammunition,  Inc.  formed a wholly  owned  subsidiary,
Industrial  Plating  Enterprise Co. (IPE),  which started production on June 14,
2002.  IPE is a fully  licensed  and approved  state of the art  electrochemical
metallization  facility for processing the Company's line of projectiles as well
as other  products  and services  while  employing  environmentally  sound water
conservation  and proven  waste  treatment  techniques.  The  facility  meets or
exceeds all current  environmental  requirements  and enjoys the  "conditionally
exempt small quantity generator" status for State and Federal regulations.


Note B - Preparation of Financial Statements

The  acquisition of F&F  Equipment,  Inc., on September 29, 2001, by the Company
effected a change in control and was  accounted  for as a "reverse  acquisition"
whereby F&F Equipment,  Inc. was the accounting acquiror for financial statement
purposes.  Accordingly,  the historical  financial statements of the Company are
those of F&F Equipment,  Inc. from it's inception and those of the  consolidated
entity subsequent to the September 29, 2001 transaction date.

The  Company and its  subsidiaries  follow the accrual  basis of  accounting  in
accordance with accounting principles generally accepted in the United States of
America and have adopted a year-end of December 31 for all entities.

The preparation of financial statements in conformity with accounting principles
generally  accepted in the United States of America requires  management to make
estimates  and  assumptions  that  affect  the  reported  amounts  of assets and
liabilities  and disclosure of contingent  assets and liabilities at the date of
the  financial  statements  and the  reported  amounts of revenues  and expenses
during the reporting period. Actual results could differ from those estimates.

Management further acknowledges that it is solely responsible for adopting sound
accounting  practices,   establishing  and  maintaining  a  system  of  internal
accounting  control and preventing and detecting  fraud. The Company's system of
internal  accounting  control is designed to assure,  among other items, that 1)
recorded  transactions  are valid; 2) valid  transactions  are recorded;  and 3)
transactions  are  recorded in the proper  period in a timely  manner to produce
financial  statements which present fairly the financial  condition,  results of
operations  and cash  flows of the  Company  for the  respective  periods  being
presented


                                                                               8



                   American Ammunition, Inc. and Subsidiaries
                   Notes to Consolidated Financial Statements


Note B - Preparation of Financial Statements - Continued

For  segment  reporting  purposes,  the Company  operated  in only one  industry
segment during the periods represented in the accompanying  financial statements
and makes all  operating  decisions and  allocates  resources  based on the best
benefit to the Company as a whole.

During interim periods, the Company follows the accounting policies set forth in
its annual  audited  financial  statements  filed with the U. S.  Securities and
Exchange  Commission  on its  Annual  Report on Form  10-KSB  for the year ended
December 31, 2003.  The  information  presented  within these interim  financial
statements  may not include all  disclosures  required by accounting  principles
generally  accepted in the United  States of America and the users of  financial
information  provided for interim  periods should refer to the annual  financial
information and footnotes when reviewing the interim financial results presented
herein.

In the opinion of management,  the accompanying  interim  financial  statements,
prepared in  accordance  with the U. S.  Securities  and  Exchange  Commission's
instructions   for  Form  10-QSB,   are   unaudited  and  contain  all  material
adjustments,  consisting  only of  normal  recurring  adjustments  necessary  to
present fairly the financial condition,  results of operations and cash flows of
the Company for the respective  interim  periods  presented.  The current period
results of operations are not necessarily indicative of results which ultimately
will be reported for the full fiscal year ending December 31, 2004.

The  accompanying  consolidated  financial  statements  contain the  accounts of
American Ammunition, Inc. and its wholly-owned subsidiaries, F&F Equipment, Inc.
and Industrial Plating Enterprise Co. All significant intercompany  transactions
have been eliminated.  The consolidated entities are collectively referred to as
"Company".


Note C - Summary of Significant Accounting Policies

1.   CASH AND CASH EQUIVALENTS

     For  Statement of Cash Flows  purposes,  the Company  considers all cash on
     hand  and  in  banks,  including  accounts  in  book  overdraft  positions,
     certificates of deposit and other highly-liquid investments with maturities
     of three months or less, when purchased, to be cash and cash equivalents.

     Cash  overdraft  positions may occur from time to time due to the timing of
     making bank deposits and releasing checks, in accordance with the Company's
     cash management policies.

2.   ACCOUNTS RECEIVABLE AND REVENUE RECOGNITION

     In the normal course of business,  the Company extends  unsecured credit to
     virtually  all of its  customers  which are located  throughout  the United
     States.  Because of the credit risk  involved,  management  has provided an
     allowance for doubtful accounts which reflects its opinion of amounts which
     will   eventually   become   uncollectible.   In  the  event  of   complete
     non-performance, the maximum exposure to the Company is the recorded amount
     of trade  accounts  receivable  shown on the  balance  sheet at the date of
     non-performance.

     The Company ships all product on an FOB-Plant basis.  Accordingly,  revenue
     is recognized by the Company at the point at which an order is shipped at a
     fixed price, collection is reasonably assured, the Company has no remaining
     performance obligations and no right of return by the purchaser exists.


                                                                               9



                   American Ammunition, Inc. and Subsidiaries
             Notes to Consolidated Financial Statements - Continued


Note C - Summary of Significant Accounting Policies - Continued

3.   INVENTORY

     Inventory  consists of raw  materials,  work-in-process  and finished goods
     related to the production and sale of small arms  ammunition.  Inventory is
     valued at the lower of cost or market using the first-in, first-out method.

4.   PROPERTY, PLANT AND EQUIPMENT

     Property and  equipment are recorded at  historical  cost.  These costs are
     depreciated over the estimated useful lives of the individual  assets using
     the straight-line method, generally three to ten years.

     Gains and losses from  disposition of property and equipment are recognized
     as incurred and are included in operations.

5.   INCOME TAXES

     The Company uses the asset and liability  method of  accounting  for income
     taxes.  At March 31, 2004 and 2003, the deferred tax asset and deferred tax
     liability accounts,  as recorded when material to the financial statements,
     are  entirely the result of temporary  differences.  Temporary  differences
     represent  differences in the recognition of assets and liabilities for tax
     and financial reporting purposes,  primarily  accumulated  depreciation and
     amortization, allowance for doubtful accounts and vacation accruals.

     As of March 31,  2004 and 2003,  the  deferred  tax  asset  related  to the
     Company's net  operating  loss  carryforward  is fully  reserved.  If these
     carryforwards are not utilized, they will begin to expire in 2005.

6.   EARNINGS (LOSS) PER SHARE

     Basic  earnings  (loss) per share is computed  by  dividing  the net income
     (loss) by the weighted-average  number of shares of common stock and common
     stock  equivalents  (primarily  outstanding  options and warrants).  Common
     stock equivalents  represent the dilutive effect of the assumed exercise of
     the  outstanding  stock  options and  warrants,  using the  treasury  stock
     method.  The calculation of fully diluted earnings (loss) per share assumes
     the dilutive effect of the exercise of outstanding  options and warrants at
     either the  beginning  of the  respective  period  presented or the date of
     issuance, whichever is later. As of March 31, 2004 and 2003, and subsequent
     thereto,  the Company's  outstanding  warrants are anti-dilutive due to the
     Company's net operating loss and had no options outstanding.

7.   ADVERTISING COSTS

     The Company does not conduct any direct  response  advertising  activities.
     For non-direct response advertising, the Company charges the costs of these
     efforts  to  operations  at the  first  time  the  related  advertising  is
     published.



                                                                              10



                   American Ammunition, Inc. and Subsidiaries
             Notes to Consolidated Financial Statements - Continued


Note D - Fair Value of Financial Instruments

The carrying amount of cash,  accounts  receivable,  accounts  payable and notes
payable, as applicable,  approximates fair value due to the short term nature of
these items  and/or the current  interest  rates  payable in relation to current
market conditions.

Interest  rate risk is the risk  that the  Company's  earnings  are  subject  to
fluctuations  in interest  rates on either  investments  or on debt and is fully
dependent  upon  the  volatility  of  these  rates.  The  Company  does  not use
derivative instruments to moderate its exposure to interest rate risk, if any.

Financial  risk  is  the  risk  that  the  Company's  earnings  are  subject  to
fluctuations in interest rates or foreign exchange rates and are fully dependent
upon the  volatility  of  these  rates.  The  company  does  not use  derivative
instruments to moderate its exposure to financial risk, if any.


Note E - Concentrations of Credit Risk

The Company  maintains its cash accounts in a financial  institution  subject to
insurance coverage issued by the Federal Deposit Insurance  Corporation  (FDIC).
Under FDIC rules, the separate companies are each entitled to aggregate coverage
of  $100,000  per  account  type  per  separate   legal  entity  per   financial
institution. During the three months ended March 31, 2003, the various operating
companies had deposits in a financial  institution with credit risk exposures in
excess of  statutory  FDIC  coverage.  The Company  has  incurred no losses as a
result of any of these unsecured situations.


Note F - Inventory

 As of March 31, 2004 and 2003, inventory consisted of the following components:

                                       March 31,         March 31,
                                        2004               2003
                                       ------------------------------

         Raw materials                 $   428,611       $   265,000
         Work in process                   419,236           120,601
         Finished goods                    497,739            21,339
                                       -----------       -----------

         Totals                        $ 1,345,586        $  406,940
                                       ===========        ==========




                (Remainder of this page left blank intentionally)



                                                                              11



                   American Ammunition, Inc. and Subsidiaries
             Notes to Consolidated Financial Statements - Continued


Note G - Property and Equipment

Property and equipment consist of the following components:

                                       March 31,      March 31,      Estimated
                                          2004           2003       useful life
                                     ------------- ----------------------------

   Manufacturing equipment            $ 7,416,352    $ 6,848,344     3-10 years
   Office furniture and fixtures           77,381         58,528     3- 7 years
   Leasehold improvements                 187,397        190,028     8-20 years
                                      -----------    -----------
                                        7,681,130      7,096,900
   Accumulated depreciation            (4,241,372)    (3,558,507)
                                      -----------    -----------

   Net property and equipment         $ 3,439,758    $ 3,696,625
                                      ===========    ===========

Total  depreciation  expense  charged to  operations  for the three months ended
March 31, 2004 and 2003 was approximately $174,982 and $165,206, respectively.

Included in the amounts  reflected  in the  accompanying  balance  sheet are the
following fixed assets on long-term capital leases:

                                           March 31,         March 31,
                                             2004               2003
                                          ------------------------------

 Manufacturing and processing equipment    $   153,400       $   153,400
     Less accumulated depreciation             (73,694)          (58,354)
                                           -----------       -----------
                                           $    79,706       $    95,046
                                           ===========       ===========


Note H - Working Capital Advance

On March 13, 2003, La Jolla Cove  Investors,  Inc.,  the holder of the Company's
convertible  debenture,  advanced the Company an additional $200,000 for working
capital  purposes.  At La Jolla  Cove's sole  discretion,  the  $200,000  may be
allocated in any  proportion  to a) an increase in the  principal  amount of the
debenture and/or b) a prepayment for a future warrant  exercise.  During the 2nd
quarter of 2003, La Jolla  elected to add this balance to the principal  balance
on the convertible debenture.



                (Remainder of this page left blank intentionally)



                                                                              12



                   American Ammunition, Inc. and Subsidiaries
             Notes to Consolidated Financial Statements - Continued


Note I- Capital Leases Payable

Capital leases payable consist of the following as of March 31, 2004 and 2003,
respectively:



                                                                 March 31,       March 31,
                                                                   2004            2003
                                                                --------------------------
                                                                          
Three  capital  leases,  respectively,  payable  to  various
equipment financing companies.  Interest, at March 31, 2002,
ranging  between  11.37% and  14.05%.  Payable in  aggregate
monthly   installments  of  approximately  $935,   including
accrued  interest.  Final maturities occur between September
2004 and December 2004. Collateralized the underlying leased
manufacturing equipment.                                        $   4,905       $  15,709

     Less current maturities                                       (4,905)         (9,507)
                                                                ---------       ---------
     Long-term portion                                          $       -       $   5,572
                                                                =========       =========


Future maturities of capital leases payable are as follows:

                      Year ending
                      December 31    Amount
                      ------------------------

                       2004          $ 4,905
                                     =======


Note I - Long-Term Debt Payable to a Bank

On June 28, 2001,  the Company  executed a $950,000  note payable to a financial
institution.  This note bore interest at the Wall Street Journal published prime
rate plus 2.0%.

During  Calendar 2002, the Company made five (5) lump-sum  principal  reductions
aggregating $500,000 to the outstanding balance on this note. As of December 31,
2002, the Company owed $450,000 on this note.  Upon each lump-sum  payment,  the
Company executed a modification to the payment terms on the note.

During  Calendar  2003, the Company made two (2) lump-sum  principal  reductions
aggregating  $450,000 to the  outstanding  balance on this note. As of March 31,
2003, this note was retired in full.


Note K - Convertible Debenture

On October 4, 2002, the Company issued an 8.0% Convertible Debenture (Debenture)
in the face  amount of  $250,000  and a Warrant  which  requires  the  Holder to
purchase  shares of common stock equal to ten (10) times the number of shares of
common stock issued to the Holder on  conversion of the  Debenture.  In no event
shall the number of shares issued under the Warrant exceed 30,000,000.

During the second  quarter of Calendar  2003,  the Holder made  additional  cash
advances  to the  Company  totaling  $350,000  which  were  applied  to the then
outstanding principal balance on the Debenture.


                                                                              13



                   American Ammunition, Inc. and Subsidiaries
             Notes to Consolidated Financial Statements - Continued


Note K - Convertible Debenture - Continued

The Debenture  bears  interest at 8.0% and matures on October 4, 2004.  The full
principal  amount  of the  Debenture  is due upon  default,  as  defined  in the
Debenture  agreement.  The  Debenture  interest  is  payable  monthly in arrears
commencing on November 15, 2002.

At March  31,  2004 and  2003,  respectively,  the  outstanding  balance  on the
Debenture was approximately $341,365 and $215,000.

In  December   2002,   the  Company  and  the  Debenture   Holder   amended  the
above-referenced debenture and warrants as follows:

     The number of common  shares into which the  debenture  may be converted is
     equal to the dollar amount of the debenture being  converted  multiplied by
     eleven, minus the product of the conversion price,  multiplied by ten times
     the  dollar  amount  of  the  debenture  being  converted,  divided  by the
     conversion  price.  The  conversion  price is obtained by  multiplying  the
     average of the five (5) lowest Volume Weighted Average Prices (VWAP) during
     the 20  trading  days  prior  to the  date of  conversion  by the  Discount
     Multiplier of 80%.

     The warrants are exercisable at $1.00 per share for up to 2,500,000 shares.
     The warrant holder is obligated to exercise the warrant  concurrently  with
     the  conversion  of the debenture for a number of shares equal to ten times
     the dollar amount of the debenture being converted.

The Company was obligated to file a Registration  Statement under the Securities
Act of 1933 to register the underlying  conversion shares on either Form SB-2 or
S-3. This Registration  Statement was declared effective by the U. S. Securities
and Exchange Commission on May 14, 2003.

The Debenture Holder has  contractually  committed to convert not less than 5.0%
and not more than  10.0% of the  original  face value of the  Debenture  monthly
beginning the month after the effective date of the  Registration  Statement and
the Holder is required to concurrently  exercise warrants and purchase shares of
common stock equal to ten (10) times the number of shares of common stock issued
to the Holder upon the respective mandatory conversion of the Debenture.

The Holder has further  contractually  agreed to restrict its ability to convert
the  Debenture or exercise  their  warrants and receive  shares of the Company's
common  stock  such  that  the  number  of  shares  held by the  Holder  and its
affiliates  after such  conversion or exercise does not exceed 4.99% of the then
issued and outstanding shares of common stock of the Company.

In the event an  election  to convert is made and the  volume  weighted  average
price of the Company's  common stock is below $0.30 per share, the Company shall
have the right to prepay  any  portion  of the  outstanding  Debenture  that was
elected to be converted, plus any accrued and unpaid interest, at 125.0%.

Due to the  contractually  agreed  mandatory  conversion of this Debenture,  the
Company has  reflected  this  transaction  in its balance sheet as a "mezzanine"
level debt  obligation on its balance  sheet,  between "Total  Liabilities"  and
"Stockholders'  Equity". Upon the respective mandatory  conversion,  the Company
will  relieve  the  respective  portion  of the  Debenture  and the any  related
accrued,  but unpaid interest,  and credit this amount to the respective "common
stock" and "additional  paid-in capital"  accounts in the  stockholder's  equity
section for the par value and excess amount over the par value of the respective
shares issued.


                                                                              14



                   American Ammunition, Inc. and Subsidiaries
             Notes to Consolidated Financial Statements - Continued


Note K - Convertible Debenture - Continued

As the warrant is  non-detachable  from the Debenture and requires  simultaneous
exercise upon  conversion of the Debenture,  no value was assigned to the issued
warrant.  Upon exercise of the warrant,  the Company will record the issuance of
the  underlying  shares as a new  issuance  of common  stock on the date of each
respective exercise.

On various dates through March 31, 2004, the Debenture Holder elected to convert
an  aggregate  $258,635,  through  26  separate  transactions,   in  outstanding
Debenture  principal into restricted,  unregistered  common stock. This election
caused the Company to issue 6,461,753 shares of restricted,  unregistered common
stock to the Debenture Holder. Additionally, pursuant to the contract terms, the
Debenture Holder concurrently  exercised a portion of the outstanding Warrant to
purchase 2,586,350 shares of the Company's restricted, unregistered common stock
for gross proceeds of $2,586,350.


Note L - Preferred Stock Transactions

Preferred  stock  consists  of the  following  as of March  31,  2004 and  2003,
respectively:

                                           March 31, 2004      March 31, 2003
                                         # shares   value     # shares   value
                                         --------  --------   --------  --------
Series A Cumulative Convertible Stock      12,000  $ 60,000     32,000  $160,000
Series B Cumulative Convertible Stock      91,700   458,500          -         -
                                         --------  --------   --------  --------
                                          103,700  $518,500     32,000  $160,000
                                         ========  ========   ========  ========

In September,  October and November 2001, the Company sold an aggregate  222,600
shares of $5.00 Series A Convertible  Preferred Stock (Series A Preferred Stock)
for total  proceeds  of  approximately  $1,113,000  through a Private  Placement
Memorandum.  The Series A Convertible  Preferred  Stock  provides for cumulative
dividends at a rate of 8.0% per year,  payable  quarterly,  in cash or shares of
the  Company's  common stock at the Company's  election.  Each share of Series A
Preferred  Stock is  convertible  into 11 shares of the  Company's  common stock
initially  at any time  after 6 months  of the  date of issue  and  prior to the
notice of redemption  at the option of the holder,  subject to  adjustments  for
customary  anti-dilution events. In December 2001, at the request of the holders
of the Series A Preferred Stock, the Company and the individual holders modified
the holding period for conversion to allow for conversion in December 2001.

In September 2001, the Company's principal stockholder  converted  approximately
$4,007,327 of unsecured  debt and  approximately  $3,546,273  of cumulative  and
unpaid accrued interest into 1,510,710 shares of Series A Preferred Stock.

In  September  2001, a creditor of the Company  agreed to convert  approximately
$10,000 of trade accounts payable into 2,000 shares of Series A Preferred Stock.

In December 2001,  concurrent with a modification in the holding period prior to
conversion,  certain holders of the Series A Preferred Stock orally notified the
Company of their intent to exercise the conversion  features on 1,749,720 issued
and outstanding  shares of Series A Preferred  Stock into  19,246,920  shares of
common  stock prior to December  31,  2001.  Due to the timing of the  requisite
documentation,  the  clerical  activities  related to this  conversion  were not
completed until February 2002.


                                                                              15



                   American Ammunition, Inc. and Subsidiaries
             Notes to Consolidated Financial Statements - Continued


Note L - Preferred Stock Transactions - Continued

In conjunction with the Series A Preferred Stock, certain shares were sold after
the Company's common stock was approved for trading by the National  Association
of Securities  Dealers on the OTC Bulletin  Board in October 2001. The shares of
Series A Preferred  Stock sold  subsequent  to this date had an  equivalent  per
share  value of  common  stock  below  the  ending  quoted  market  price of the
Company's common stock on their respective issue dates. This difference  created
a Beneficial  Conversion  Feature  Discount of  approximately  $1,207,993.  This
discount was then  amortized  over the unexpired time period between the date of
issue of the eligible shares and the eligible  conversion date, as amended.  All
of the shares sold  subsequent  to the initial  trading  date were  converted in
December  2001  and,  accordingly,  the  approximate  $1,207,993  in  Beneficial
Conversion Feature Discount was fully amortized to operations.

In December 2002, a holder of 5,000 shares of Series A Preferred Stock exercised
his  conversion  rights and converted  these shares of Series A Preferred  Stock
into 55,000 shares of restricted, unregistered common stock.

In January 2003,  three  separate  holders of 9,000 shares of Series A Preferred
Stock exercised their  conversion  rights and converted these shares of Series A
Preferred stock into 99,000 shares of restricted, unregistered common stock.

In May 2003,  the Company  sold an  aggregate  91,700  shares of $5.00  Series B
Convertible  Preferred  Stock (Series B Preferred  Stock) for total  proceeds of
approximately  $458,500 through a separate  Private  Placement  Memorandum.  The
Series B Convertible Preferred Stock provides for cumulative dividends at a rate
of 8.0% per year, payable  quarterly,  in cash or shares of the Company's common
stock at the  Company's  election.  Each  share of Series B  Preferred  Stock is
convertible  into 11 shares of the Company's  common stock initially at any time
after 6 months of the date of issue and prior to the notice of redemption at the
option of the holder, subject to adjustments for customary anti-dilution events.


Note M - Common Stock Transactions

In January 2003, the Company  issued an aggregate  937,568 shares of restricted,
unregistered  common stock for cash proceeds of  approximately  $324,182.  These
sales  were made at a price of either  $0.23 or $0.36  per  share,  which was in
excess of the discounted "fair value" of the Company's common stock based on the
quoted closing price of the Company's common stock on the date of the respective
transaction.  The proceeds of this transaction  were used for operating  working
capital.

In February 2003, the Company issued 384,615 shares of restricted,  unregistered
common stock for cash proceeds of approximately $100,000.  These sales were made
at a price of $0.26 per  share,  which was in  excess  of the  discounted  "fair
value" of the  Company's  common stock based on the quoted  closing price of the
Company's common stock on the date of the respective  transaction.  The proceeds
of this  transaction  were used to reduce the  Company's  outstanding  long-term
debt.

In March 2003, the Company  issued  972,222  shares of restricted,  unregistered
common stock for cash proceeds of approximately $350,000.  These sales were made
at a price of $0.36 per  share,  which was in  excess  of the  discounted  "fair
value" of the  Company's  common stock based on the quoted  closing price of the
Company's common stock on the date of the respective  transaction.  The proceeds
of this  transaction  were used to reduce the  Company's  outstanding  long-term
debt.


                                                                              16



                   American Ammunition, Inc. and Subsidiaries
             Notes to Consolidated Financial Statements - Continued


Note M - Common Stock Transactions - Continued

In March 2003,  the Company  issued an aggregate  966,608  shares of restricted,
unregistered  common  stock to the  Holder  of the  Company's  8.0%  Convertible
Debenture  upon notice of  conversion  of $35,000 of  outstanding  principal and
exercise of a portion of the outstanding  warrant to purchase  350,000 shares of
common stock.  This transaction was valued at $385,000,  or approximately  $0.40
per share,  which was in excess of the discounted  "fair value" of the Company's
common stock based on the quoted closing price of the Company's  common stock on
the date of the respective  transaction.  The cash proceeds of this  transaction
were used to provide working capital and support operations.

In May 2003, the Company issued 1,967 shares of restricted,  unregistered common
stock in payment of  approximately  $1,200 in accrued  dividends  payable on the
Company's  outstanding  Series A Preferred Stock for the quarter ended March 31,
2003.

During the period from July 1, 2003  through  September  30,  2003,  the Company
issued  an  aggregate   2,902,129   shares  of  common  stock,  in  15  separate
transactions,  in  exchange  for the  redemption  of  approximately  $93,500  in
outstanding  debenture  balance  and  approximately  $935,000  in cash  from the
exercise of the  affiliated  warrant.  Where the closing  price of the Company's
common stock was in excess of the  respective  price per share on the respective
transaction   date,   the  Company   recognized  a  charge  to  operations   for
"compensation  expense  related  to common  stock  issuances  at less than "fair
value".  The cumulative effect of transactions  where the transaction  price, as
established in the Debenture  Agreement,  was less than the closing price on the
date  of  the  respective  transactions  resulted  in  a  cumulative  charge  to
operations of approximately $317,539 during this time period.

In October 2003, in a separate transaction, the Company sold 2,200,000 shares of
restricted,  unregistered common stock to the Debenture Holder for cash proceeds
of approximately $400,000, or approximately $0.18 per share, which was in excess
of the discounted "fair value" of the Company's common stock based on the quoted
closing  price of the  Company's  common  stock  on the  date of the  respective
transaction.  The cash proceeds of this transaction were used to provide working
capital and support operations.

In October  2003,  the Company  issued an aggregate  1,659,847  shares of common
stock,  in  3  separate   transactions,   in  exchange  for  the  redemption  of
approximately   $40,000  in  outstanding  debenture  balance  and  approximately
$400,000 in cash from the exercise of the affiliated warrant.  Where the closing
price of the Company's  common stock was in excess of the  respective  price per
share on the respective  transaction  date,  the Company  recognized a charge to
operations for  "compensation  expense related to common stock issuances at less
than "fair value".  The cumulative effect of transactions  where the transaction
price,  as  established  in the Debenture  Agreement,  was less than the closing
price on the date of the respective transactions resulted in a cumulative charge
to operations of approximately $146,189 during this time period.

In October 2003,  the Company  issued an aggregate  37,866 shares of restricted,
unregistered  common  stock in  payment  of  approximately  $16,710  in  accrued
dividends payable on the Company's  outstanding  Series A and Series B Preferred
Stock for the quarters ended June 30, 2003 and September 30, 2003, collectively.

In January 2004, the Company  issued 38,038 shares of  restricted,  unregistered
common stock in payment of approximately $10,000 in accrued dividends payable on
the Company's  outstanding Series A and Series B Preferred Stock for the quarter
ended December 31, 2003.



                                                                              17



                   American Ammunition, Inc. and Subsidiaries
             Notes to Consolidated Financial Statements - Continued


Note M - Common Stock Transactions - Continued

During the period  from  January 1, 2004  through  March 31,  2004,  the Company
issued  an  aggregate  2,400,000  shares of common  stock,  in two (2)  separate
transactions,  in  exchange  for the  redemption  of  approximately  $50,000  in
outstanding  debenture  balance  and  approximately  $500,000  in cash  from the
exercise of the  affiliated  warrant.  Where the closing  price of the Company's
common stock was in excess of the  respective  price per share on the respective
transaction   date,   the  Company   recognized  a  charge  to  operations   for
"compensation  expense  related  to common  stock  issuances  at less than "fair
value".  The cumulative effect of transactions  where the transaction  price, as
established in the Debenture  Agreement,  was less than the closing price on the
date  of  the  respective  transactions  resulted  in  a  cumulative  charge  to
operations of approximately $321,000 during this time period.


Note N - Rental Commitments

The Company  leases its  corporate  office and  manufacturing  facility from its
controlling stockholder under a long- term operating lease agreement.  The lease
requires a monthly payment of approximately  $5,410,  including applicable sales
taxes.  The Company is responsible for all utilities and  maintenance  expenses.
The lease  expires on July 31, 2004 and contains a clause that upon  expiration,
the Company and the controlling  shareholder shall renegotiate the annual rental
amount.  Total  rent  expense  under this lease was  approximately  $67,075  and
$54,100, respectively, for each of the years ended December 31, 2003 and 2002.

The  Company's  subsidiary,  IPE,  leases it's  manufacturing  facility  from an
unrelated third-party under a long-term operating lease agreement. This lease is
for a period of five (5) years and requires graduated monthly payments, changing
on the lease anniversary date, ranging from approximately $1,751 to $1,914, plus
the applicable  sales taxes.  The Company is  responsible  for all utilities and
maintenance expenses.  The lease expires on February 28, 2007 and may be renewed
for an additional five (5) year term at a rental rate of  approximately  $1,971,
plus applicable sales taxes for the first renewal year and 3.0% increase on each
succeeding   anniversary   date.   Total  rent  expense  under  this  lease  was
approximately  $20,752 and  $16,622,  respectively,  for each of the years ended
December 31, 2003 and 2002.

Future minimum rental payments on the above leases are as follows:

                     Year ended
                    December 31,    Amount
                    ------------------------
                    2004           $  60,754
                    2005              23,565
                    2006              24,276
                    2007               4,076
                                   ---------

                    Totals         $ 112,671
                                   =========





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                                                                              18



                   American Ammunition, Inc. and Subsidiaries
=
             Notes to Consolidated Financial Statements - Continued


Note O - Income Taxes

The components of income tax (benefit)  expense for the three months ended March
31, 2003 and 2002, respectively, are as follows:

                                      Three months     Three months
                                          ended             ended
                                     March 31, 2004   March 31, 2003
                                    ---------------------------------
       Federal:
         Current                        $     -           $    -
         Deferred                             -                -
                                        -------           ------
                                              -                -
                                        -------           ------
       State:
         Current                              -                -
         Deferred                             -                -
                                        -------           ------
                                              -                -
                                        -------           ------
         Total                          $     -           $    -
                                        =======           ======

As of December 31, 2003,  the Company has a net operating loss  carryforward  of
approximately  $8,500,000 to offset future  taxable  income.  Subject to current
regulations, components of this carryforward began to expire in 2003. The amount
and  availability  of the net  operating  loss  carryforwards  may be subject to
limitations set forth by the Internal  Revenue Code.  Factors such as the number
of shares ultimately issued within a three year look-back period;  whether there
is a deemed more than 50 percent change in control; the applicable long-term tax
exempt bond rate;  continuity of historical  business;  and subsequent income of
the  Company  all  enter  into  the  annual   computation  of  allowable  annual
utilization of the carryforwards.

The Company's income tax expense  (benefit) for the three months ended March 31,
2004 and 2003,  respectively,  differed  from the  statutory  federal rate of 34
percent as follows:

                                            Three months     Three months
                                                ended             ended
                                           March 31, 2004   March 31, 2003
                                           -------------------------------

Statutory rate applied to loss
        before income taxes                 $ (295,000)       $ (102,000)
Increase (decrease) in income
        taxes resulting from:
     State income taxes                              -                 -
     Other, including reserve for
        deferred tax asset                     295,000           102,000
                                            ----------        ----------

       Income tax expense                   $        -        $        -
                                            ==========        ==========


                                                                              19



                   American Ammunition, Inc. and Subsidiaries
             Notes to Consolidated Financial Statements - Continued


Note O - Income Taxes - Continued

Temporary  differences,  consisting  primarily of statutory  differences  in the
depreciable  lives for property and equipment,  between the financial  statement
carrying  amounts and tax bases of assets and liabilities  give rise to deferred
tax assets and liabilities as of December 31, 2003 and 2002, respectively:

                                                  December 31,     December 31,
                                                     2003             2002
                                                 ------------------------------

     Deferred tax assets - long-term
       Net operating loss carryforwards           $ 2,900,000       $ 2,244,000
     Deferred tax liabilities - long-term
       Statutory depreciation differences            (250,000)         (250,000)
                                                  -----------       -----------
                                                    2,650,000         1,994,000
     Less valuation allowance                      (2,650,000)       (1,994,000)
                                                  -----------       -----------

       Net Deferred Tax Asset                     $         -       $         -
                                                  ===========       ===========

During the years ended December 31, 2003 and 2002, respectively, the valuation
allowance increased by approximately $656,000 and $629,000.



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                                                                              20




Item 2 - Management's Discussion and Analysis or Plan of Operation

(1)  Caution Regarding Forward-Looking Information

Certain statements contained in this Registration  Statement including,  without
limitation, statements containing the words "believes", "anticipates", "expects"
and  words  of  similar  import,  constitute  forward-looking  statements.  Such
forward-looking  statements  involve known and unknown risks,  uncertainties and
other factors that may cause the actual results,  performance or achievements of
the Company,  or industry  results,  to be materially  different from any future
results,   performance   or   achievements   expressed   or   implied   by  such
forward-looking statements.

Such factors include, among others, the following:  international,  national and
local general economic and market conditions:  demographic  changes; the ability
of the Company to sustain,  manage or  forecast  its growth;  the ability of the
Company to successfully make and integrate acquisitions;  raw material costs and
availability;  new product  development and  introduction;  existing  government
regulations  and  changes  in,  or  the  failure  to  comply  with,   government
regulations;  adverse publicity;  competition; the loss of significant customers
or suppliers;  fluctuations  and  difficulty in forecasting  operating  results;
changes in business strategy or development  plans;  business  disruptions;  the
ability  to attract  and  retain  qualified  personnel;  the  ability to protect
technology; and other factors referenced in this and previous filings.

Given these uncertainties,  readers of this Registration Statement and investors
are cautioned not to place undue  reliance on such  forward-looking  statements.
The Company  disclaims any  obligation to update any such factors or to publicly
announce the result of any  revisions to any of the  forward-looking  statements
contained herein to reflect future events or developments.

Overview

We  were  incorporated  on  February  1,  2000 in the  State  of  California  as
FirsTelevision.com.  We  subsequently  changed our  corporate  name to FBI Fresh
Burgers International which unsuccessfully marketed a business plan concept of a
national "fast food" restaurant chain.

American Ammunition,  Inc. is a holding company with two operating subsidiaries:
F&F Equipment, Inc. and Industrial Plating Enterprise Co.

F&F Equipment,  Inc. was  incorporated  on October 4, 1983 under the laws of the
State of Florida.  The company was formed to engage  principally in the "import,
export, retail & wholesale of firearms equipment, ammunition & other devices and
for the purpose of transacting any and/or all lawful business." F&F conducts its
business operations under the assumed name of "American Ammunition."

In June  2002,  American  Ammunition,  Inc.  formed a wholly  owned  subsidiary,
Industrial  Plating  Enterprise Co., which started  production on June 14, 2002.
Industrial   Plating  is  a  fully   licensed   and   approved   electrochemical
metallization  facility with  significant  capacity for  processing  our line of
projectiles   as  well  as  other   products   and  services   while   employing
environmentally sound water conservation and proven waste treatment techniques.

During the third  quarter of 2003,  the  Company's  operations  experienced  the
negative  impact of a lower than  anticipated  or budgeted  purchases  by Elliot
Brothers, a significant customer.



                                                                              21




However,  during this same time period, the Company has entered into a strategic
alliance with Israel Military  Industries (IMI), an entity owned by the State of
Israel, for the cross-production and sale of various small arms ammunition. This
alliance is anticipated to greatly expand the Company's  catalog of products and
assist in utilizing existing production capacity.

The Company has executed a private labeling agreement with Century International
Arms,  Inc.  (Century).  Under this  agreement,  the Company  will  produce it's
standard catalog of small arms ammunition plus one specialty smallarms cartridge
to Century's specifications for packaging in Century's designated labeling. This
agreement will require no  modifications  to the Company's  production  line and
will not require the  addition  of  supplemental  personnel  or  equipment.  The
initial  shipment under this agreement is for an aggregate  2,010,000  rounds of
ammunition at selling  prices of $81.00 to $120.00 per 1,000 rounds,  as defined
in this agreement. The agreement is for an initial period of nine (9) months and
covers periodic orders/shipments of an aggregate 13,670,000 rounds of ammunition
from the Company's  standard  catalog of products and 1,000,000 of the specialty
rounds made to Century's specifications.  The Company began shipments under this
agreement  during the fourth quarter of 2003.  During the first quarter of 2004,
Century defaulted on certain  agreed-upon  payment schedules on merchandise sold
during  December 2003. In repayment of the  outstanding  trade debt, the Company
accepted  unscheduled  product returns as payment of the trade debt. As a result
of these issues,  the Company recognized a charge to operations of approximately
$28,000 on it's business  activity with Century.  The returned  merchandise  was
repackaged and is resalable by the Company to other customers.

Additionally,  the Company has been awarded  three (3) separate  contracts  from
various  departments  of the U. S.  Government.  Each contract is for an initial
term of one year (commencing between April 24, 2003 and September 30, 2003) with
four (4) successive  individual  one-year extension  options.  The contracts are
summarized as follows:

Contract 1:    U. S. Department of State. Minimum annual volume of approximately
               100,000 rounds of military grade small arms  ammunition.  Maximum
               annual volume of approximately  5,000,000 rounds.  Maximum volume
               may be increased at the discretion of the Contracting Officer and
               respective  utilization  requirements.  The Company has  received
               firm  orders  for  2,265,000  rounds  of  ammunition  under  this
               contract  and  has  approximately   1,265,000  rounds  ready  for
               shipment.  The ammunition  under this contract will be subject to
               the strategic alliance with Israel Military Industries (IWI).

Contract 2:    U. S.  Department  of  Energy.  This  contract  covers  seven (7)
               separate products in the Company's  standard catalog of products.
               The U. S.  Department  of  Energy is  obligated  to  purchase  an
               aggregate of 4,549,000  rounds of ammunition under this contract.
               Through  March 31, 2004,  the Company has not shipped any product
               under this contract.

Contract 3:    U. S. Department of Homeland Security.  This contract covers four
               (4) separate  products being introduced to the Company's  catalog
               through  the   strategic   alliance  with  IMI  and  requires  no
               modifications to the Company's production facilities or additions
               to the labor force.  The minimum annual volume is 1,000 rounds of
               each product and a maximum  annual volume of 9,600,000  rounds of
               two  (2)  products  and  36,000,000  of  the  remaining  two  (2)
               products.  The Company has shipped all first article samples,  as
               defined in the contract, and has received favorable feedback on a
               20,000  round  shipment  during the first  quarter of 2004.  Full
               scale  shipments are  anticipated  to commence  during the second
               quarter of 2004.



                                                                              22




During the first quarter of 2004 and subsequent thereto,  the Company remains in
negotiation  for the issuance of purchase  orders  against  these  contracts and
continues  to  prepare  bids on  other  contracts  from  these  and  other U. S.
Governmental agencies.

During the first quarter of 2004,  the Company  commenced a direct  solicitation
program for it's "dealer direct" sales program.  As this endeavor has received a
very  positive  initial  response  from the  qualified  retail  resellers of the
Company's  product,  the  announcement  of  this  program  had  a  significantly
detrimental  impact on the Company's  relationship  with wholesale  distributors
and, accordingly, had a significant negative impact on first quarter 2004 sales.

Results of Operations

Three  months  ended March 31, 2004  compared  with the three months ended March
31,2003.

During the three  months ended March 31, 2004,  we  experienced  net revenues of
approximately $281,500 as compared to approximately $608,000 for the same period
of 2003.

During the first quarter of 2004,  the Company  commenced a direct  solicitation
program for it's "dealer direct" sales program.  As this endeavor has received a
very  positive  initial  response  from the  qualified  retail  resellers of the
Company's  product,  the  announcement  of  this  program  had  a  significantly
detrimental  impact on the Company's  relationship  with wholesale  distributors
and, accordingly, had a significant negative impact on first quarter 2004 sales.

We  experienced  costs of goods  sold of  approximately  $705,000  for the three
months ended March 31, 2004 as compared to approximately  $675,000 for the three
months  ended  March 31,  2003.  Included  in these  amounts  are  approximately
$173,000 and $164,000,  respectively,  for depreciation expense on manufacturing
equipment and leasehold improvements on our production facility.

Management is of the opinion that the production  labor force is stable and able
to maintain a constant  standard of quality for future  periods.  We  experience
variable costs in the area of material consumption and direct labor.

These depreciation  levels are anticipated to remain fairly constant as compared
to the first quarter of 2004. Management has placed on order, and placed initial
deposits  on, new  manufacturing  equipment  to automate  the product  packaging
process and to add new quality assurance equipment on the production line. These
commitments aggregate approximately $260,000. Management, at this time, does not
anticipate any further significant capital equipment acquisitions.  Further, the
addition of the Industrial  Plating  Enterprise Co. equipment during 2003 allows
us to produce certain  components which were previously  outsourced to unrelated
third parties.

For the three  months  ended  March 31,  2004 and  2003,  respectively,  we have
generated a negative gross profit of approximately $(424,000), or (150,49%), and
approximately $(67,000), or (10.96%).

We anticipate  that with the fulfillment of the government  contracts  discussed
above,  continued  retail consumer demand for our product line, lower production
costs  being  experienced  from  internally  generated  plating  activities  and
adequate  liquidity,  we will be able to  generate  a positive  gross  profit in
future periods.  Further,  based on production cost information developed during
the 4th  quarter  of 2002  and  further  refined  during  2003,  management  has
developed a new model for the pricing of its  products to its  customers.  It is
anticipated  that this model  will allow  management  to better  manage  expense
levels, control labor costs and maximize revenue opportunities.

We had no costs allocated to research and development  expenses during either of
the quarters ended March 31, 2004 and 2003.



                                                                              23




During  the  first  quarter  of 2004,  we  expended  approximately  $123,000  in
advertising and marketing expenses,  principally in developing and promoting our
retail dealer direct program. We anticipate to continue our marketing efforts in
this  area  in  future  periods;  however,  the  volume  and  frequency  of  our
expenditures may fluctuate as management  allocates  available  capital to these
efforts.

Other general and  administrative  expenses  increased by approximately  $80,000
from  approximately  $211,000  for the three  months  ended  March  31,  2004 as
compared to  approximately  $291,000  for the three months ended March 31, 2003.
These increases are not  identifiable by one specific area;  however,  relate to
general corporate  expenses,  office and  administrative  wages and salaries and
other related office overhead.

Included in our results of operations  for the first quarter of 2004 are certain
non-cash  expenditure  charges  to  operations  of  approximately  $321,000  for
compensation  expense  related  to common  stock  issuances  at less than  "fair
value".  The  calculation  of these charges result from our issuing common stock
for either cash or services at valuations  below the closing quoted market price
of our common stock (as discounted,  as applicable) and either the cash received
or the value of the services  provided to us by third parties.  During  Calendar
2003, we experienced a charge of  approximately  $94,000 for the amortization of
the Beneficial  Conversion  Feature Discount on our Preferred Stock. This charge
results  from the  difference  between the closing  quoted  market  price on our
common stock and the  equivalent  converted  price of our Mandatory  Convertible
Preferred Stock which was sold and converted during 2003.

We recognized a net loss of  approximately  $(1,188,000)  and $(300,000) for the
respective  three month periods ended March 31,2004 and 2003,  respectively,  or
$(0.02) and $(0.01) per share.

Liquidity And Capital Resources

As of March 31, 2004, December 31, 2003 and March 31, 2003, respectively, we had
working  capital of  approximately  $1,533,000,  $2,000,000  and  $568,000.  Our
working  capital  position  continues to fluctuate  based on  collections on our
trade accounts  receivable and  investments  from the mandatory  exercise of our
outstanding warrant related to our convertible debenture. Further, we anticipate
that we have  sufficient  inventory  levels to support our retail  dealer direct
program and our existing and anticipated U. S. Government contracts.

We have used cash in operating activities of approximately $589,000 and $408,000
during the quarters ended March 31, 2004 and 2003, respectively.

The most  significant  use of cash in operations  during the quarter ended March
31, 2004 was for the increase in on- hand  inventory to support the  anticipated
demand on our retail dealer direct  program and our existing and  anticipated U.
S. Government contracts.

We anticipate that our improved  liquidity  position will continue to improve as
management is of the opinion that the production capacity is in place to support
all existing  orders and accept  existing  inquiries  which have previously been
denied due to the lack of production capacity and liquidity.

During  the  quarters  ended  March 31,  2004 and 2003,  respectively,  we added
approximately  $302,000 and $7,000 in new equipment.  Depending on future demand
for our products, we may develop plans to increase our production capacity by an
additional  50% to 100%,  as  influenced by the  availability  of  manufacturing
equipment  on the open market and product  sales  demand.  Management  is of the
opinion  that  sufficient  demand will be present,  as  supported by new product
development and increased product marketing efforts,  to justify this expansion.
However,  we may not be able to obtain additional funding or, that such funding,
if available, will be obtained on terms favorable to or affordable by us.




                                                                              24




Convertible Debenture

On October 4, 2002, we signed a Securities Purchase Agreement with La Jolla Cove
Investors,  Inc. (La Jolla) for the sale of a $250,000 8% convertible  debenture
and a warrant  to  purchase  up  30,000,000  shares  of our  common  stock.  The
debenture bears interest at 8% and matures two years from the date of issuance.

In December 2002, the Company and La Jolla, the Debenture and/or Warrant Holder,
amended the above-referenced debenture and warrants as follows:

     The number of common  shares into which the  debenture  may be converted is
     equal to the dollar amount of the debenture being  converted  multiplied by
     eleven, minus the product of the conversion price,  multiplied by ten times
     the  dollar  amount  of  the  debenture  being  converted,  divided  by the
     conversion  price.  The  conversion  price is obtained by  multiplying  the
     average of the five (5) lowest Volume Weighted Average Prices (VWAP) during
     the 20  trading  days  prior  to the  date of  conversion  by the  Discount
     Multiplier of 80%.

     The warrants are exercisable at $1.00 per share for up to 2,500,000 shares.
     The Warrant Holder is obligated to exercise the warrant  concurrently  with
     the  conversion  of the debenture for a number of shares equal to ten times
     the dollar amount of the debenture being converted.

We were obligated to file a Registration  Statement  under the Securities Act of
1933 to register the underlying conversion shares on either Form SB-2 or S-3 and
have said Registration  Statement effective no later than 120 days after October
4, 2002. Our Registration  Statement on Form SB-2 was deemed effective by the U.
S. Securities and Exchange Commission on May 14, 2003 at 1:00 pm EDT.

La Jolla has contractually  committed to convert not less than 5.0% and not more
than 10.0% of the original  face value of the  Debenture  monthly  beginning the
month after the effective date of the Registration  Statement and is required to
concurrently  exercise warrants and purchase shares of common stock equal to ten
(10)  times the  number of shares of common  stock  issued to La Jolla  upon the
respective mandatory conversion of the Debenture.

La Jolla has further contractually agreed to restrict its ability to convert the
Debenture or exercise their warrants and receive shares of our common stock such
that the number of shares held them or their affiliates after such conversion or
exercise does not exceed 4.99% of the then issued and outstanding  shares of our
common stock.

In the event an  election  to convert is made and the  volume  weighted  average
price of our common stock is below $0.30 per share,  we have the right to prepay
any portion of the outstanding Debenture that was elected to be converted,  plus
any accrued and unpaid interest, at 125.0%.

La Jolla could have  demanded  repayment of the  Debenture of 125.0% of the face
amount  outstanding,  plus all accrued and unpaid interest,  in cash at any time
prior to May 14, 2003, the date that underlying Registration Statement under the
Securities  Act of 1933  was  declared  effective  by the U. S.  Securities  and
Exchange Commission, within 3 business days of such demand. If the repayment was
accelerated,  we were  obligated to issue La Jolla 25,000 shares of common stock
and $10,000 cash for each 30 day period,  or portion  thereof,  during which the
face amount, including interest thereon, remains unpaid with the cash payment to
increase to $15,000 for each 30 day period the balance  remains unpaid after the
initial 90 day period.

If La Jolla  does not elect to  accelerate  the  Debenture,  the  Company  shall
immediately  issue and pay La Jolla  25,000  shares of common  stock and $10,000
cash for each 30 day period,  or portion thereof,  during which the face amount,
including interest thereon,  remains unpaid with the cash payment to increase to
$15,000 for each 30 day period the balance  remains  unpaid after the initial 90
day period.




                                                                              25




Due to the contractually agreed mandatory conversion of this Debenture,  we have
reflected  this  transaction  in our balance sheet as a  "mezzanine"  level debt
obligation on its balance sheet,  between "Total Liabilities" and "Stockholders'
Equity".  Upon  the  respective  mandatory  conversion,   we  will  relieve  the
respective  portion of the  Debenture  and the any related  accrued,  but unpaid
interest,   and  credit  this  amount  to  the  respective  "common  stock"  and
"additional  paid-in capital" accounts in the  stockholder's  equity section for
the par value and  excess  amount  over the par value of the  respective  shares
issued.

As the warrant is  non-detachable  from the Debenture and requires  simultaneous
exercise upon  conversion of the Debenture,  no value was assigned to the issued
warrant.  Upon exercise of the warrant,  the Company will record the issuance of
the  underlying  shares as a new  issuance  of common  stock on the date of each
respective exercise.

Concurrent  with the  execution  of the  Debenture  agreement,  we  executed  an
engagement letter with La Jolla's counsel for legal  representation  with regard
to the  preparation of the  Registration  Statement  under the Securities Act of
1933 on Form SB-2.

On March 13, 2003 and May 6, 2003, La Jolla Cove Investors,  Inc., the holder of
the Company's convertible debenture, advanced the Company an additional $200,000
and $150,000,  respectively,  for working  capital  purposes.  During the second
quarter of 2003, La Jolla elected to allocate the entire  $350,000 in additional
funding to the principal balance of the convertible debenture.

On various  dates  between May 7, 2003 and June 30,  2003,  La Jolla  elected to
convert  an  aggregate  $75,135,  through  six  (6)  separate  transactions,  in
outstanding Debenture principal into restricted, unregistered common stock. This
election   caused  the  Company  to  issue   1,334,777   shares  of  restricted,
unregistered common stock to the Debenture Holder. Additionally, pursuant to the
contract terms,  the Debenture  Holder  concurrently  exercised a portion of the
outstanding  Warrant to purchase  751,350  shares of the  Company's  restricted,
unregistered common stock for gross proceeds of $751,350.

During the period from July 1, 2003  through  September  30,  2003,  the Company
issued  an  aggregate   2,902,129   shares  of  common  stock,  in  15  separate
transactions,  to La Jolla  in  exchange  for the  redemption  of  approximately
$93,500 in outstanding debenture balance and approximately $935,000 in cash from
the exercise of the affiliated warrant. Where the closing price of the Company's
common stock was in excess of the  respective  price per share on the respective
transaction   date,   the  Company   recognized  a  charge  to  operations   for
"compensation  expense  related  to common  stock  issuances  at less than "fair
value".  The cumulative effect of transactions  where the transaction  price, as
established in the Debenture  Agreement,  was less than the closing price on the
date  of  the  respective  transactions  resulted  in  a  cumulative  charge  to
operations of approximately $317,539 during this time period.

In October  2003,  the Company  issued an aggregate  1,659,847  shares of common
stock,  in  3  separate   transactions,   in  exchange  for  the  redemption  of
approximately   $40,000  in  outstanding  debenture  balance  and  approximately
$400,000 in cash from the exercise of the affiliated warrant.  Where the closing
price of the Company's  common stock was in excess of the  respective  price per
share on the respective  transaction  date,  the Company  recognized a charge to
operations for  "compensation  expense related to common stock issuances at less
than "fair value".  The cumulative effect of transactions  where the transaction
price,  as  established  in the Debenture  Agreement,  was less than the closing
price on the date of the respective transactions resulted in a cumulative charge
to operations of approximately $146,189 during this time period.



                                                                              26




During the period  from  January 1, 2004  through  March 31,  2004,  the Company
issued  an  aggregate  2,400,000  shares of common  stock,  in two (2)  separate
transactions,  in  exchange  for the  redemption  of  approximately  $50,000  in
outstanding  debenture  balance  and  approximately  $500,000  in cash  from the
exercise of the  affiliated  warrant.  Where the closing  price of the Company's
common stock was in excess of the  respective  price per share on the respective
transaction   date,   the  Company   recognized  a  charge  to  operations   for
"compensation  expense  related  to common  stock  issuances  at less than "fair
value".  The cumulative effect of transactions  where the transaction  price, as
established in the Debenture  Agreement,  was less than the closing price on the
date  of  the  respective  transactions  resulted  in  a  cumulative  charge  to
operations of approximately $321,000 during this time period.

Research and Development

Depending  on the  demand  for  new  product  lines  and the  refinement  of our
production  processes  under  our  production  agreement  with  Israel  Military
Industries   (IMI),   an  entity   owned  by  the  State  of  Israel,   for  the
cross-production  and sale of various small arms  ammunition,  we may or may not
incur increased spending on research and development  activities during Calendar
2004.

Further,  additional  ammunition calibers and/or projectiles may be developed by
us depending  upon market  research,  acceptance in the  marketplace of existing
products and  production  capabilities.  At this time,  there are no  definitive
plans for the further introduction of other new products into the marketplace.


Item 3 - Controls and Procedures

As required by Rule 13a-15 under the Exchange  Act,  within the 90 days prior to
the filing date of this report,  the Company  carried out an  evaluation  of the
effectiveness of the design and operation of the Company's  disclosure  controls
and  procedures.  This evaluation was carried out under the supervision and with
the  participation  of  the  Company's  President,  Chief  Executive  and  Chief
Financial Officer.  Based upon that evaluation,  the Company's President,  Chief
Executive and Chief Financial  Officer  concluded that the Company's  disclosure
controls and procedures are effective. There have been no significant changes in
the Company's internal controls or in other factors,  which could  significantly
affect  internal  controls  subsequent  to the date the Company  carried out its
evaluation.

Disclosure  controls and procedures are controls and other  procedures  that are
designed to ensure that information  required to be disclosed in Company reports
filed or submitted under the Exchange Act is recorded, processed, summarized and
reported,  within the time  periods  specified  in the  Securities  and Exchange
Commission's  rules and  forms.  Disclosure  controls  and  procedures  include,
without limitation,  controls and procedures designed to ensure that information
required to be  disclosed  in Company  reports  filed under the  Exchange Act is
accumulated  and  communicated  to  management,  including the  Company's  Chief
Executive  Officer and Chief Financial  Officer as appropriate,  to allow timely
decisions regarding required disclosure.


                                    Part II


Item 1 - Legal Proceedings

None


Item 2 - Changes in Securities

In January 2004, the Company  issued 38,038 shares of  restricted,  unregistered
common stock in payment of approximately $10,000 in accrued dividends payable on
the Company's  outstanding Series A and Series B Preferred Stock for the quarter
ended December 31, 2003.



                                                                              27




During the period  from  January 1, 2004  through  March 31,  2004,  the Company
issued  an  aggregate  2,400,000  shares of common  stock,  in two (2)  separate
transactions,  to La Jolla Cove  Investors,  Inc.,  the holder of the  Company's
convertible  debenture,  in exchange for the redemption of approximately $50,000
in outstanding  debenture  balance and  approximately  $500,000 in cash from the
exercise of the  affiliated  warrant.  Where the closing  price of the Company's
common stock was in excess of the  respective  price per share on the respective
transaction   date,   the  Company   recognized  a  charge  to  operations   for
"compensation  expense  related  to common  stock  issuances  at less than "fair
value".  The cumulative effect of transactions  where the transaction  price, as
established in the Debenture  Agreement,  was less than the closing price on the
date  of  the  respective  transactions  resulted  in  a  cumulative  charge  to
operations of approximately $321,000 during this time period.


Item 3 - Defaults on Senior Securities

None


Item 4 - Submission of Matters to a Vote of Security Holders

None


Item 5 - Other Information

None


Item 6 - Exhibits and Reports on Form 8-K

     (a) The exhibits  required to be filed  herewith by Item 601 of  Regulation
S-B, as described in the following index of exhibits, are incorporated herein by
reference, as follows:

Exhibit No.    Description
----------  -------------------------------------

31.1   *    Certification pursuant to Section 302 of Sarbanes-Oxley Act of 2002.

32.1   *    Certification pursuant to Section 906 of Sarbanes-Oxley Act of 2002.

*    Filed herewith

     (b) A report on Form 8-K was filed on October 4, 2001  reporting  the Share
Exchange conducted between the Company, F&F Equipment, Inc. and the shareholders
of F&F Equipment, Inc. on September 29, 2001.

A report on Form 8-K was filed on January  29,  2002  reporting  a change in the
Registrant's Certifying Accountant.

A report on Form 8-K was filed on  October  21,  2002  reporting  a  Convertible
Debenture and a Warrant to La Jolla Cove Investors, Inc.

A report on Form 8-K was filed on February 11, 2004 in  connection  with a press
release describing both fourth quarter and year end results for 2003.

Another  report on Form 8-K was filed on  February  11,  2004  stating  that the
Company  had  executed a  non-binding  letter of intent to acquire the assets of
Triton Ammunition Corporation.


                                                                              28




                                   SIGNATURES




In accordance with the  requirements of the Exchange Act, the registrant  caused
this  report to be  signed on its  behalf  by the  undersigned,  thereunto  duly
authorized.

                            American Ammunition, Inc.
                       ---------------------------------
                                  (Registrant)




Dated: April 27, 2004                   /s/ Andres Fernandez
                                        ------------------------------------
                                        Andres Fernandez
                                        President, Chief Executive Officer
                                        Chief Financial Officer and Director












                                                                              29