Form 425
Annual
Shareholders
Meeting
April 28, 2010
Bryn Mawr Bank
Corporation
NASDAQ: BMTC
Filed by Bryn Mawr
Bank Corporation
Pursuant to Rule 425 under the Securities Act of 1933
Subject Company: First Keystone Financial, Inc.
Commission File No.: 000-25328

This presentation contains certain forward-looking statements.
Forward-looking statements can be identified by the fact that they do
not relate strictly to historical or current facts. They often include the
words believe, expect, anticipate, intend, plan, estimate or words of
similar meaning. Forward-looking statements, by their nature, are
subject
to
risks
and
uncertainties.
A
number
of
factors,
many
of
which
are beyond the Corporation's control could cause actual conditions,
events or results to differ significantly from those described in the
forward looking statements. Information regarding the factors and risks
that can affect the Corporation’s business financial condition and
results of operation is contained in the Corporation’s filings with the
Securities and Exchange Commission, which are available at
http://www.sec.gov.
Forward-looking
statements
speak
only
as
of
the
date they are made. The Corporation does not undertake to update
forward-looking statements.
Safe
Harbor

Where
to
Find
More
Information
About
the
First
Keystone
Financial,
Inc.
Merger
The Corporation has filed with the Securities and Exchange Commission ("SEC") a Registration
Statement on Form S-4 concerning the proposed merger of First Keystone Financial, Inc. into the
Corporation (the “Merger”). The Registration Statement includes a prospectus for the offer and sale
of
the
Corporation’s
Common
Shares
to
First
Keystone
Financial,
Inc.'s
shareholders
as
well
as
a
proxy statement for the solicitation of proxies from First Keystone Financial, Inc.'s shareholders for
use at the meeting at which the Merger will be voted upon. The combined prospectus and proxy
statement and other documents filed by the Corporation with the SEC contain important information
about the Corporation, First Keystone Financial, Inc., and the Merger. We urge investors and First
Keystone Financial, Inc.'s shareholders to read carefully the combined prospectus and proxy
statement and other documents filed with the SEC, including any amendments or supplements also
filed with the SEC. First Keystone Financial, Inc.'s shareholders in particular should read the
combined prospectus and proxy statement carefully before making a decision concerning the
Merger.
Investors
and
shareholders
may
obtain
a
free
copy
of
the
combined
prospectus
and
proxy
statement
–
along
with
other
filings
containing
information
about
the
Corporation
–
at
the
SEC’s
website
at
http://www.sec.gov.
Copies
of
the
combined
prospectus
and proxy statement, and the filings with the SEC incorporated by reference in the combined
prospectus and proxy statement, can also be obtained free of charge by directing a request to Bryn
Mawr Bank Corporation, 801 Lancaster Avenue, Bryn Mawr, PA 19010, attention Geoff Halberstadt,
Secretary, telephone (610) 581-4873.

2009
Overview
Select Performance Measurements
BMTC
Peer Median
ROAE:      
10.55%   
0.20%
ROAA: 
0.88%    
0.03%
Tax Equivalent
3.70%
3.29%
Net Interest Margin
NPA’s/Assets
0.72%
*
1.94%
*Excluding performing Troubled Debt Restructures (TDR’s) this figure is 0.64%
Bryn Mawr Bank Corporation's peer group consists of the following: Bancorp, Inc., DNB Financial Corporation, First Chester County Corporation, Fulton Financial Corporation,
Harleysville National Corporation, National Penn Bancshares, Inc., Republic First Bancorp, Inc., Susquehanna Bancshares, Inc., Univest Corporation of Pennsylvania, Wilmington
Trust Corporation

2009
Overview
Strong Performance
Wealth
Management
Division
Assets
–
Increased
33.8% to $2.9 billion
The
Bryn
Mawr
Trust
Company
of
Delaware
-
$400
million in
assets
BMT
Asset
Management
-
$100
million
in
new
assets
Deposits
–
increased
7.9%
to
$938
million
Mortgage
Loan
Originations
-
$292
million

2009
Overview
Multiple Growth Initiatives
Acquisition of First Keystone Financial, Inc.
Scheduled to close July 2010
Regulatory approval process is underway
8 branch locations in Delaware and Chester
Counties, PA
Approximately $500 million in assets
Deal value of approximately $30 to $35 million

2009
Overview
Multiple Growth Initiatives
Formation of BMT Asset Management
West Chester Regional and Business Banking
Office
Continually evaluating new opportunities
including banks and wealth management
businesses

Financial
Review

Net
Income
($ mil)
$10.3
$9.3
$11.4
$12.7
$13.6
$2.0
$4.0
$6.0
$8.0
$10.0
$12.0
$14.0
2005
2006
2007
2008
2009

Significant
Items
Impacting
2009
Results
Include:
Cost of Interest Bearing Funds
FDIC Insurance
Sales of Residential Mortgages
Gains on the sale of Investment Securities
Provision for Loan and Lease Losses

Net
Interest
Income
($
mil)
*
$26.8
$31.3
$33.3
$34.2
$37.1
$40.8
$15
$20
$25
$30
$35
$40
$45
2004
2005
2006
2007
2008
2009
*Note: Not on a Tax Equivalent Basis

Portfolio
Loans
&
Leases
($
mil)
$886
$499
$595
$556
$681
$803
$439
$900
$200
$300
$400
$500
$600
$700
$800
$900
$1,000
2002
2003
2004
2005
2006
2007
2008
2009

Total
Deposits
($ mil)
$484
$527
$601
$636
$714
$850
$869
$938
$200
$300
$400
$500
$600
$700
$800
$900
$1,000
2002
2003
2004
2005
2006
2007
2008
2009

Wealth Management Division Assets Under
Management, Administration and Supervision
and
Brokerage
*
($
bil)
* Excludes Community Bank’s Assets 2005-2007
$1.75
$1.89
$2.04
$2.18
$2.28
$2.87
$2.15
$1.00
$1.50
$2.00
$2.50
$3.00
2003
2004
2005
2006
2007
2008
2009

Wealth
Management
Division
Revenue
($
mil)
$11.5
$13.5
$12.4
$13.8
$14.2
$9.7
$10.3
$6
$9
$12
$15
2003
2004
2005
2006
2007
2008
2009

2010
Key
Initiatives
Complete the merger with First Keystone
Financial and introduce Bryn Mawr Trust
services to its customers
Focus on the Net Interest Margin
Continued emphasis on strong credit quality
Opportunistic expansion
Expand our Wealth Management offerings
Raise capital as needed

Thank you