Ownership Submission
FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
GORDON DAVID
  2. Issuer Name and Ticker or Trading Symbol
COFFEE HOLDING CO INC [JVA]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
__X__ Director __X__ 10% Owner
__X__ Officer (give title below) _____ Other (specify below)
Vice President
(Last)
(First)
(Middle)
C/O COFFEE HOLDING CO., INC., 3475 VICTORY BOULEVARD
3. Date of Earliest Transaction (Month/Day/Year)
05/01/2012
(Street)

STATEN ISLAND, NY 10314
4. If Amendment, Date Original Filed(Month/Day/Year)
05/03/2012
6. Individual or Joint/Group Filing(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock, $0.001 par value 05/01/2012   S   62,344 (1) D $ 9.16 (2) 452,564 (3) D (6)  
Common Stock, $0.001 par value 05/01/2012   S   19,648 D $ 9.12 (1) 100,352 I See Footnote 4 and 6 (4) (6)
Common Stock, $0.001 par value 05/02/2012   S   3,369 D $ 9.01 (5) 449,195 (3) D (6)  
Common Stock, $0.001 par value 05/02/2012   S   724 D $ 9.01 (5) 99,628 I See Footnote 4 and 6 (4) (6)

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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(Month/Day/Year)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares

Reporting Owners

Reporting Owner Name / Address Relationships
 Director  10% Owner  Officer  Other
GORDON DAVID
C/O COFFEE HOLDING CO., INC.
3475 VICTORY BOULEVARD
STATEN ISLAND, NY 10314
  X   X   Vice President  

Signatures

 /s/ David Gordon   05/08/2012
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) The purpose of this amendment (the ?Amendment?) is to correct a typo in the number that was stated in the Form 4 filed with the SEC on May 3, 2012 (the ?Form 4?). The Reporting Person sold 62,344 shares in this transaction rather than 64,344 as was stated in the Form 4.
(2) This transaction was executed in multiple trades at prices ranging from $9.00 to $9.54. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number or shares and prices at which the transaction was effected.
(3) This Amendment also correctly reflects the number of shares owned by the Reporting Person after each direct transaction. The Form 4 erroneously excluded a deduction of 15,000 shares gifted by the Reporting Person on October 17, 2011 and subsequently reported in the Reporting Person?s Form 5 filed with the SEC on January 11, 2012.
(4) The Reporting Person beneficially owns 99,628 shares indirectly as custodian for his minor children and 449,195 shares directly.
(5) This transaction was executed in multiple trades at prices ranging from $9.00 to $9.03. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number or shares and prices at which the transaction was effected.
(6) The transactions reported on the Form 4 and subsequently updated by this Amendment were executed pursuant to the Reporting Person?s previously disclosed Rule 10b5-1 trading plans.

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