FORM 4 Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person * BETHERS BRIAN   2. Issuer Name and Ticker or Trading Symbol 1 800 CONTACTS INC [CTAC] 5. Relationship of Reporting Person(s) to Issuer (Check all applicable) _____ Director _____ 10% Owner __X__ Officer (give title below) _____ Other (specify below) President (Last) (First) (Middle) 66 E WADSWORTH PARK DR 3RD FL. 3. Date of Earliest Transaction (Month/Day/Year) 08/22/2007 (Street) DRAPER, UT 84020 4. If Amendment, Date Original Filed(Month/Day/Year) 6. Individual or Joint/Group Filing(Check Applicable Line) _X_ Form filed by One Reporting Person ___ Form filed by More than One Reporting Person (City) (State) (Zip) Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned

1.Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4) Code V Amount (A) or (D) Price COMMON STOCK 08/22/2007   P   100 A $ 23.71 5,100 I footnote (1) COMMON STOCK 08/22/2007   P   3,557 A $ 23.75 8,657 I footnote (1) COMMON STOCK 08/23/2007   P   200 A $ 23.71 8,857 I footnote (1) COMMON STOCK 08/23/2007   P   100 A $ 23.74 8,957 I footnote (1) COMMON STOCK 08/23/2007   P   1,043 A $ 23.75 10,000 I footnote (1) COMMON STOCK               105,000 (2) D

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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)

1. Title of Derivative Security (Instr. 3)

2. Conversion or Exercise Price of Derivative Security

3. Transaction Date (Month/Day/Year)

3A. Deemed Execution Date, if any (Month/Day/Year)

4. Transaction Code (Instr. 8)

5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4, and 5)

6. Date Exercisable and Expiration Date (Month/Day/Year)

7. Title and Amount of Underlying Securities (Instr. 3 and 4)

8. Price of Derivative Security (Instr. 5)

9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)

10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4)

11. Nature of Indirect Beneficial Ownership (Instr. 4)

Code

V

(A)

(D)

Date Exercisable

Expiration Date

Title

Amount or Number of Shares

Options (Rights to Buy)

$ 27.5

07/09/2003

07/09/2008

Common Stock

85,000

85,000

D

Options (Rights to Buy)

$ 22

02/13/2004(3)

02/13/2009

Common Stock

1,262

1,262

D

Reporting Owners

Reporting Owner Name / Address	Relationships
	Director	10% Owner	Officer	Other
BETHERS BRIAN 66 E WADSWORTH PARK DR 3RD FL. DRAPER, UT 84020			President

Signatures

Brian Bethers		08/27/2007
**Signature of Reporting Person		Date

Explanation of Responses:

*	If the form is filed by more than one reporting person, see Instruction 4(b)(v).
**	Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1)	Reflects indirect beneficial ownership of shares of common stock held in trust for Mr. Bethers' children. Mr. Bethers disclaims any beneficial ownership of the shares of common stock held in trust for his children.
(2)	Includes: (1) direct beneficial ownership of 32,000 unvested restricted shares of common stock that will vest in four equal yearly installments beginning November 30, 2007; (2) direct beneficial ownership of 60,000 unvested restricted shares of common stock that will vest upon achievement by the Company of certain operational milestones; and (3) direct beneficial ownership of 13,000 shares of common stock.
(3)	Of these options, 947 are currently exercisable and 315 become exercisable on 2/13/08.

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