UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                 ---------------

                                    FORM 8-K

                                 CURRENT REPORT

                       Pursuant to Section 13 or 15(d) of
                       the Securities Exchange Act of 1934

                Date of Report (Date of earliest event reported):

                                December 17, 2004

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                               RENTRAK CORPORATION
               (Exact name of registrant as specified in charter)

                                     Oregon
                 (State or other jurisdiction of incorporation)

      0-15159                                             93-0780536
(Commission File Number)                       (IRS Employer Identification No.)

         One Airport Center
         7700 N.E. Ambassador Place
         Portland, Oregon                                    97220
         (Address of principal executive offices)           (Zip Code)

               Registrant's telephone number, including area code:

                                 (503) 284-7581

      Check the  appropriate  box below if the Form 8-K  filing is  intended  to
simultaneously  satisfy the filing obligation of the registrant under any of the
following provisions:

|_|   Written  communications  pursuant to Rule 425 under the Securities Act (17
      CFR 230.425)

|_|   Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR
      240.14a-12)

|_|   Pre-commencement  communications  pursuant  to  Rule  14d-2(b)  under  the
      Exchange Act (17 CFR 240.14d-2(b))

|_|   Pre-commencement  communications  pursuant  to  Rule  13e-4(c)  under  the
      Exchange Act (17 CFR 240.13e-4(c))






ITEM 1.01  ENTRY INTO A MATERIAL DEFINITIVE AGREEMENT.
ITEM 3.02  UNREGISTERED SALES OF EQUITY SECURITIES.

            On December 21, 2004, Rentrak Corporation (the "Company")  completed
a privately negotiated,  arm's-length sale of 308,200 shares of its common stock
to Mark Cuban for a  purchase  price of $9.00 per share,  or total  proceeds  of
$2,773,800,  pursuant to a Stock Purchase Agreement dated December 17, 2004 (the
"Agreement").  The  Company  intends  to use the  proceeds  of the  sale to fund
general  working  capital  requirements,  including  development of its business
intelligence services.

            The 308,200 shares were issued without  registration  pursuant to an
exemption  available  for  transactions  not involving a public  offering  under
Section 4(2) of the Securities Act of 1933 (the "Act").  Mr. Cuban is founder of
Broadcast.com  and owner of the Dallas  Mavericks,  as well as a customer of and
supplier  to  the  Company  through  companies  that  he  controls.   Mr.  Cuban
represented  that he is an accredited  investor and is purchasing the shares for
his own  account for  investment  only and not with a present  view  towards the
public sale or distribution of the shares,  except pursuant to sales  registered
under or exempted from registration under the Act. The Company did not incur any
commissions or fees to investment  bankers or brokerage firms in connection with
the transaction.

            In addition to the shares purchased  directly from the Company,  Mr.
Cuban  purchased a total of 191,800  shares of Common  Stock at a price of $9.00
per share  pursuant  to the  Agreement  from  eight  executive  officers  of the
Company: F. Kim Cox, President;  Timothy J. Erwin, Vice President;  Ron Giambra,
Senior Vice  President;  Marty G. Graham,  Senior Vice  President;  Ken Papagan;
Executive Vice President; Christopher E. Roberts, Senior Vice President; Paul A.
Rosenbaum,  Chairman and Chief Executive  Officer;  and Amir Yazdani;  Executive
Vice  President.  The shares  sold by the  officers  had been  acquired  by them
through open market  transactions or through  exercise of employee stock options
previously granted by the Company.

            All the shares acquired by Mr. Cuban in the private  transaction are
restricted  securities  subject  to a  one-year  holding  period  under Rule 144
promulgated under the Act.

            The   Agreement   includes   provisions   giving  Mr.  Cuban  demand
registration  rights  after  one  year in the  event  that  Rule 144 is not then
available  with  regard  to  resale of his  shares,  as well as  indemnification
against loss in the event of a party's breach of his or its  representations and
warranties.

                                    SIGNATURE


            Pursuant to the requirements of the Securities Exchange Act of 1934,
the  registrant  has duly  caused  this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                        RENTRAK CORPORATION


Dated:  December 21, 2004               By:  /s/ Paul A. Rosenbaum
                                            ---------------------
                                            Paul A. Rosenbaum
                                            Chairman and Chief Executive Officer