NEW YORK - Sales Authority, the online skills training program for sales professionals to scale up their sales impact and move up into sales management or higher-level strategy roles, has registered 500 enrolled students.

Taught by business and product leaders including Directors, Vice Presidents, and Corporate VPs at notable tech firms including Microsoft, Amazon, Meta, and Coinbase, Sales Authority has drawn favorable comparisons to MBA degrees at traditional universities.

“For the longest time, tech companies have hired people who are ‘potentially good at sales’ and trained them on the company’s product for weeks or even months. That’s fundamentally flawed. You can teach about a specific product to junior sales representatives at your company, sure, but you cannot properly teach the ins and outs of your product and the market or what your potential customers truly care about through a series of workshops in this rapidly changing market. With Sales Authority, there’s finally an applied program, taught by industry leaders, that gives professional sales professionals the practical skills they’ll need to actually become an effective sales leader, whether that’s as a people manager or high-ranking individual contributor,” said a Sales Authority’s head of content in a statement.

“We’ve had entire teams of a dozen-plus sales representatives take this course, and the learning outcomes have been outstanding. That includes my entire team. I’ve seen many of my reports go from just maintaining a weekly quota of calls and emails to speaking up in meetings about strategic decisions on marketing and business concepts. It’s very rewarding to see as their manager, and it’s the kind of thing that I think ICs [individual contributors] absolutely need to study as they move through their mid-careers,” said one recent Sales Authority customer.

“We’re happy to see that Sales Authority is becoming the industry standard training material for current and aspiring sales leads,” commented Sales Authority’s head of customer success on the customer’s quote. “The program is designed to help practicing sales professionals fast-forward their sales careers, and we’re grateful that more and more organizational leaders are equipping their team members with this vital tool.”

The praise comes amid a period of rapid expansion for Sales Authority. According to the company’s head of customer success, the program now allows customers to gain immediate access to all course content as soon as they enroll, including nearly 150 video lessons and over 3000 pages of supplemental readings. “Our customers are full-time working professionals, and it’d be impractical to expect them to attend live or in-person events. The best way to respect their time is to let them move through the course at their own pace. This flexibility has nearly doubled the key metrics that track our learning outcomes,” said Sales Authority’s head of curriculum in a statement.

“We see a wide range of customers. Most customers finish the course over eight to ten weeks, while others blitz through it in just one or two weeks. Others do one module a month, working with their manager to find projects that let them apply the skills they’ve learned from the course in that last month. To support all these use cases, we’re proud to offer all customers lifetime access. They even get lifetime access to all future updates, with no additional fee,” the statement continued.

Sales Authority’s fully-remote 10-part curriculum begins with a deep-dive into the best ways of progressing through the sales funnel and introduces multiple tools and frameworks that sales professionals can use when working with different types of prospects. In addition to foundational theorems from the world of sales, these lessons cover tactics for building relationships and sourcing and closing deals to drive bottom-line growth. Sample lesson titles include “Becoming a top-performing sales professional,” “Sales frameworks to drive results,” and “Building influential relationships.”

The later modules shift toward product and business strategy, which Sales Authority’s head of product called “a suite of essential skills for turning sales professionals into well-rounded, hyper-effective business leaders.” Lessons in this back end of the course cover the four fundamental market entry strategies; increasing retention with switching costs; identifying and sourcing new pipelines; discovering new business opportunities, and more.

The course also includes 86 case studies that analyze the growth strategies of well-known firms including Stripe, Tesla, Slack, Airbnb, Coinbase, Twitter, Apple, and Meta. “We use these lessons to show real-life applications of the theories and products we teach in the classroom modules. The goal is to show students how they can replicate these success stories in their own sales activities,” said Sales Authority’s head of content in an interview.

About Sales Authority:

The Sales Authority sales strategy program currently costs $4279 and contains 146 on-demand videos and over 3000 pages of supplemental readings. Many employers fully reimburse their employees for the Sales Authority program, making the course come at zero cost to the student. The course is taught by technical leaders including Directors, Vice Presidents, and Corporate VPs who hail from notable tech firms including Microsoft, Amazon, Meta, and Coinbase. The course content has been taught at MIT, Yale, Carnegie Mellon, Columbia, Duke, and Vanderbilt, as well as the Grace Hopper Celebration of Women in Computing.

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Company Name: Sales Authority
Contact Person: Media Relations
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Country: United States
Website: http://www.salesauthority.org