Customers eagerly await the grand opening at the store during the pre-opening event on December 19. [Photo: Solabel]
Solabel’s Street Churros announced the grand opening of its first Japanese master franchise store, “Shimokitazawa, Tokyo,” on Saturday, December 21, 2024, at 10 a.m. The store is located on the first floor of the Tamaiya Building at Kitazawa 2-31-1, Setagaya-ku, Tokyo.
Originally established in Itaewon, Seoul, in 2014, Street Churros has become a beloved Korean churros brand known for its unique texture, which is both chewy and crispy. The brand’s churros are made fresh in-store using a proprietary process with 16 grains and no artificial additives, offering customers a premium handmade dessert experience. By innovatively combining traditional Spanish churros with ice cream, Street Churros created the world’s first “A-Chu” (ice cream churros), establishing itself as the global leader in churros cafés and a trendsetter in the industry.
Exterior of Street Churros’ first Japanese store in Shimokitazawa, Tokyo. [Photo: Solabel]
At the Shimokitazawa store, Street Churros introduces a Nordic premium ice cream, which won a gold medal at the Dubai Gulfood Awards, to the Japanese market for the first time.
Additionally, the Shimokitazawa location will feature exclusive menu items such as Matcha A-chu (Matcha soft ice cream with Churros) and “Wasanbon Latte,” which reimagine traditional Japanese ingredients with a modern twist. These items are exclusively available at this store.
The menu will also include six varieties of churros, three types of soft-serve ice creams, and seven beverages. Future offerings will feature an expanded selection of dipping sauces and innovative items like churro wrapped hot dog.
To celebrate the grand opening, special events are planned for the opening day. The first customers to arrive will receive an original keyring as a gift (while supplies last). Additionally, customers who follow the brand’s Instagram account will be treated to a free original churros or A-Chu during the promotional period.
Looking ahead, Solabel’s Street Churros plans to expand its footprint across Asia, with new stores slated for the Philippines, Mongolia, Singapore, Macau, and Hong Kong starting in 2025. This expansion aims to strengthen the brand’s presence in key markets and pioneer new opportunities in the region.
Media Contact
Company Name: Solabel
Contact Person: YEJI KO
Email: Send Email
Phone: +82 2-6263-0303
Country: South Korea
Website: http://www.streetchurros.co.kr/?fbclid=PAZXh0bgNhZW0CMTEAAaYOIyfTuNlMfk2l6yice4vw6UkTEnL3gOu66mzrx8q8cd6_G_RhvZnV0W8_aem_c0XsPvdnf4eYntVIhVny8A
