The Retail Tech Company Attributes Over 350% Growth to Its Ability to Leverage Digital Channels to Drive Customer Retention and Long-Term Profitability for Retailers

Bluecore, the retail technology company transforming casual shoppers into lifetime customers for fast-growing retail brands, today announced it ranked No. 324 on the Deloitte Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America. Now in its 27^th year, the list recognizes Bluecore for its 376% growth from 2017 to 2020.

In today’s digital-first retail world, transforming one-time buyers into repeat customers is critical for retailers’ long-term growth, and requires creating a series of compelling moments as shoppers explore and evaluate products digitally. Bluecore enables brands to quickly leverage real-time insights from their first party shopper data and living product catalog to personalize communications--specific to individual shoppers--across the most important digital marketing channels: email, SMS, onsite, and paid media. This results in an ongoing lifecycle marketing approach to communicating with shoppers, rather than one that stops with each new customer acquisition or first purchase.

Bluecore works with more than 400 retail brands, including Express, NOBULL, City Furniture, Teleflora, and Bass Pro Shops, to leverage their own data to predict and execute on the exact experience a shopper should receive to convert across owned and paid digital channels.

The company’s product suite is built on a predictive AI platform that allows retailers to launch completely personalized multi-channel campaigns at scale by curating products, content, and offers, specific to each shopper’s interaction with their brand.

“We’ve spent the past eight years building for this current moment in commerce where ecommerce is the primary source of revenue for many retailers. In order to drive ecommerce growth and thrive long-term, retailers need to meet shoppers wherever they are, with personalized experiences and communications led by their individual preferences,” said Fayez Mohamood, CEO of Bluecore. “Our mission will always be to predict the industry’s shifts and navigate brands through the ever-changing retail environment. We are honored to be recognized by Deloitte and we congratulate this year’s other honorees.

The recognition on Deloitte’s Technology Fast 500 further reinforces Bluecore’s growth in the industry. Bluecore recently raised its Series E funding round, putting the company’s valuation at $1 billion and becoming retail tech’s newest unicorn. The company will use the funding to accelerate frictionless commerce, allowing brands to deliver a personalized shopping experience wherever consumers decide to engage.

This is the second time Bluecore has appeared on the Deloitte Technology Fast 500™. In 2021, it was additionally included on CBInsights’ Retail Tech 100, the 2020 Crain’s New York Business Fast 50 and the 2020 Inc. 5000 List of America’s Fastest-Growing Private Companies. Forbes also recognized it as one of America’s Best Startup Employers.

About Bluecore

Bluecore is a marketing technology company that’s transforming casual shoppers into lifetime customers for the world's fastest growing retail brands. Through its patented shopper and product matching and the release of Bluecore Communicate™, Bluecore Site™, and Bluecore Advertise™ brands are now able to personalize 100% of communications delivered to consumers through their email, ecommerce and paid media shopping experiences. Bluecore replaces manual processes with an intelligent, AI-driven workflow, allowing brands to manage these communications through a single interface. In 2019, the company bet big on itself when it introduced the industry’s first shared-success pricing model. It’s now credited with doubling email revenue, and increasing customer retention, lifetime value and overall speed to marketing for more than 400 brands, including Express, Tommy Hilfiger, The North Face, Teleflora, and Bass Pro Shops.

About the 2021 Deloitte Technology Fast 500™

Now in its 27^th year, the Deloitte Technology Fast 500 provides a ranking of the fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies — both public and private — in North America. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2017 to 2020.

In order to be eligible for Technology Fast 500 recognition, companies must own proprietary intellectual property or technology that is sold to customers in products that contribute to a majority of the company’s operating revenues. Companies must have base-year operating revenues of at least US$50,000, and current-year operating revenues of at least US$5 million. Additionally, companies must be in business for a minimum of four years and be headquartered within North America.

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