Built exclusively for beauty and wellness brands, the new device improves the customer experience while alleviating back-end complexity

Boulevard (www.joinblvd.com), the business management platform powering the next generation of salons and spas, today unveiled its debut payments hardware: Boulevard Duo™. Custom designed to handle the unique needs—and meet the high standards—of the beauty industry, Boulevard Duo is a sleek, elegant point of sale card reader that elevates the in-person client experience and alleviates the back-end complexity of merchant processing.

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Set up with Boulevard Duo is fast and easy (Photo: Business Wire)

Marrying Hardware and Software

Boulevard Duo is the first POS system to combine beautiful hardware with sophisticated software that are both customized for service retailers. With its modern design aesthetic and features such as discreet tipping and contactless payments, Boulevard Duo enables salons and spas to deliver an excellent customer experience, from the initial booking to the final payment.

“Payments are a recurring pain point for nearly all salons and spas,” said Matt Danna, co-founder and CEO of Boulevard. “Most payment hardware is built for retailers and coffee shops, not high-end service providers. Boulevard Duo represents a significant milestone in our mission to modernize the personal care industry — an especially important step as we bounce back from COVID-19.”

Designed With and For the Beauty Industry

Boulevard Duo’s design resulted from many cross-functional meetings and close collaboration with top spa and salon owners. Boulevard Duo brings beauty and flexibility to payments along with modern design, lightning-fast EMV processing, and multiple secure payment options.

Duo’s integration with Boulevard’s platform for appointment scheduling, inventory management, staff commissions, reporting, and more enables businesses to quickly and easily reconcile bank deposits with their appointments and sales history.

Features:

• Support for chip card and contactless payment options like Apple Pay and Google Pay
• EMV-certified to reduce chargebacks and protect customer data
• Transparent pricing and no long-term contracts
• Ready to use right out of the box, with no set up required
• Integrates with the Boulevard Duo iPad app for discreet tipping
• Includes Boulevard’s best-in-class partner support team

The purpose-built hardware devices are already in use at premium salon and spa brands and fast-growing franchises, including Fox & Jane Salon, Fellow Barber, Plump Cosmetics & Injectables, and W Nail Bar.

“Payments can sometimes be an uncomfortable interaction between customers and their stylists, but Boulevard makes it fast, easy, and painless — without the stylist having to ask how much the customer would like to tip. Now we have an elegant solution that prompts our clients through a smooth, seamless checkout flow. We love the features and functionality of Boulevard Duo, but more than anything, we love the overall design and how good it looks at our front desk,” said Jeremy Shieh, owner of Refine Men’s Salons.

Boulevard Duo is available for purchase at https://shop.joinblvd.com/products/duo.

About Boulevard

Boulevard is the premier salon and spa management platform designed to streamline operations, increase sales, and delight customers. Developed in collaboration with industry-leading owners and operators, the company’s all-in-one platform includes client self-scheduling, CRM, marketing, custom reporting, and integrated payment processing. Boulevard delivers an intuitive, modern SaaS solution to an industry traditionally underserved by technology, helping them unlock their full potential. Boulevard is based in Los Angeles and was founded by Matt Danna and Sean Stavropoulos. For more information, visit joinblvd.com.

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