New research finds healthcare leaders have high aspirations for digital transformation, but a lack of data readiness threatens their ability to execute

A majority of healthcare leaders have established digital transformation as a top priority spurred by the pandemic, yet they’re facing a chronic, underlying challenge that’s impeding their efforts: data readiness. As a result, the number of healthcare executives planning to invest in technologies designed to improve data readiness and support systemic interoperability is projected to jump 440% by 2025— the highest percentage of increased investment compared to other healthcare IT categories.

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New research finds healthcare leaders have high aspirations for digital transformation, but a lack of data readiness threatens their ability to execute (Graphic: Business Wire)

Those insights and more are at the center of a new national survey of healthcare leaders conducted by Morning Consult and commissioned by Innovaccer. The 35-page report, “Healthcare’s Data Readiness Crisis: Triage vs. Transformation,” reveals that the overwhelming majority of healthcare executives surveyed (95%) are focused on digital transformation, with 61% aiming to have their organizations achieve full digital transformation in just three to five years— a blink of an eye in healthcare time.

That’s the good news. The bad news: There’s a data readiness crisis brewing that threatens to undermine digital transformation, as 97% of healthcare executives surveyed report they’re pushing for more data interoperability. Fully 3 out of 4 surveyed healthcare executives said they need clean, interoperable data that works across every system in the organization. Nearly half (42%) said their organizations’ data is highly fragmented and siloed, 41% cited data interoperability as the top technical barrier stifling innovation, and 58% didn’t believe that their EHR vendor could support their enterprise data strategy.

Closing this data readiness gap is the foundational step required to realize the promise of digital transformation and measurably improve clinical, financial, and operational outcomes. That’s a key reason why many healthcare executives surveyed said they plan to invest in a healthcare data platform that fosters enterprise data readiness and pervasive interoperability. Indeed, the number of healthcare executives who plan to invest in those technologies is projected to jump 440% by 2025— by far the greatest percentage increase across all other categories, including EHRs, cloud migrations, patient portals, and CRM, according to the research.

“All across healthcare, clinical, claims, and other data and the crucial insights it can reveal are literally trapped in hundreds of disconnected systems within each institution,” says Abhinav Shashank, cofounder and CEO of Innovaccer. “And instead of unifying these systems, we keep pouring more money into old technologies and erecting more data silos. It’s time to unify and optimize data across healthcare to make it complete, trustworthy, and actionable. And that requires a shift in our thinking. When we approach digital transformation from the perspective of ‘data readiness first,’ healthcare IT leaders will find they can address their immediate challenges while establishing a foundation for accelerating transformation long term.”

The Morning Consult study was designed to understand the current and near-term opinions of healthcare executives with respect to digital transformation. Morning Consult surveyed a national sample panel of 75 U.S.-based C-suite, VP, and director-level executives at academic and non-academic health systems and facilities with up to 2,000 beds and revenue from less than $1 billion to over $10 billion. All respondents had decision-making authority, share, or influence on final decisions regarding technology investments for their organizations. Their views reflect a cross-section of healthcare leaders’ views and priorities in 2022.

The complete study can be downloaded at https://innovaccer.com/resources/industry-report/healthcare-data-readiness-crisis.

About Morning Consult

Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. Morning Consult was founded with the conviction that modern global leaders need better daily intelligence on what people think about brands, the economy, and geopolitics to make intelligent decisions in a time of unprecedented change. Since our founding in 2014, we have focused relentlessly on revolutionizing the scale, quality, and speed of survey research. We built a data collection technology platform with industry-leading quality standards and access to upwards of 100 million people globally to collect more than 15 million interviews in over 100 countries annually. Transforming data into actionable intelligence drives our continuous development of proprietary software for global executives to search, analyze, and share more than 7 trillion unique data points. We feature cutting-edge applied technology, including Machine Learning algorithms (ML) and Natural Language Processing (NLP) tools. Connecting the C-Suite has cemented us as a critical resource. Morning Consult’s solutions are used across the communications, finance, marketing, insights, risk, and strategy functions at more than half of the Fortune 500. Today’s leaders—including four of the top five tech companies and 10 of the top 15 financial services companies—know the power of our technology. For more information, please visit morningconsult.com.

About Innovaccer

Innovaccer Inc., the Health Cloud company, is a leading San Francisco-based healthcare technology company committed to accelerating innovation in healthcare. The Innovaccer^® Health Cloud unifies patient data across systems and settings, and empowers healthcare organizations to rapidly develop scalable, modern applications that improve clinical, operational, and financial outcomes. Innovaccer’s solutions have been deployed across more than 1,000 care settings in the U.S., enabling more than 37,000 providers to transform care delivery and work collaboratively with payers and life sciences companies. Innovaccer has helped organizations unify health records for more than 24 million people and generate more than $600 million in savings. Innovaccer is the #1 rated Data and Analytics Platform by KLAS, and the #1 rated population health technology platform by Black Book. For more information, please visit innovaccer.com.

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