Nearly all SMBs say verified reviews are important when comparing software systems, leading to shorter purchasing times and improved productivity

Capterra, the world's leading software and services marketplace, today announced it has reached 2 million verified software product reviews. This milestone further cements Capterra as the #1 destination for businesses to discover, evaluate and connect with the resources they need to accelerate growth.

It also underscores the growing importance of validated customer reviews to highly consequential B2B purchases. This dynamic has long been established in B2C categories, but is made more important in B2B where buying processes involve a broad array of stakeholders—with verified reviews, stakeholders can find real people like them sharing their own experiences with software products and services.

According to Capterra’s 2023 SMB Software Buying Trends Survey, more than half (52%) of business decision-makers say user reviews have a significant influence on their evaluation and purchase decisions. These buyers engage with reviews more than any other type of content to help make purchase decisions (45%)—above user guides (43%) and personalized product demos (39%).

That said, these buyers also acknowledge that not all reviews are created equal: A full 89% of buyers say verified reviews are important or very important when considering software. They also recognize that using reviews earlier in the process can significantly reduce the time needed to select and implement the right technology—leading to more immediate ROI from purchases.

“Capterra is helping growing businesses leverage resources to solve crucial business issues—from finding new technology, like a CRM system that enables personalization or better customer service, to locating a vendor to help build out collateral and improve your SEO,” said Claire Alexander, Group Vice President, brand portfolio & marketing. “Reaching 2 million reviews is important validation of the value and importance of our work, and of our overarching mission—to help organizations accelerate growth by embracing the right technology and services.”

Not only are Capterra’s reviews 100% verified, the organization provides free and immediate access to Capterra's Shortlist, which provides an annual list of software worth considering in 400 different categories. Each Capterra Shortlist uses the organization's proprietary methodology to highlight products that are popular and highly rated from verified reviewers. It is designed to help people make more informed buying decisions.

With over 90,000 software solutions across 1,300 software categories, Capterra helps millions of businesses discover, evaluate and connect with the software and services they need to grow. Business decision-makers in every step of the consideration journey can access an extensive catalog of products and guides, objective insights and reviews on Capterra.com.

About Capterra

Capterra is the world’s leading software reviews and selection platform that connects businesses to the right software and services. Compare software, read and leave reviews, and access objective insights that empower business growth. For more information, visit Capterra.com.

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