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Hims & Hers Launches Holistic Weight Loss Program to Break the Endless Cycle of Weight Gain and Loss

Weight Loss by Hims & Hers is designed to help people achieve and maintain their weight-loss goals with personalized and affordable clinical programs that combine medication management, digital tracking tools and customized educational content

Obesity medicine pioneer Craig Primack, MD, FACP, FAAP, FOMA, joins Hims & Hers as SVP of Weight Management

Hims & Hers Health, Inc. (“Hims & Hers”, NYSE: HIMS), the leading health and wellness platform, today unveiled Weight Loss by Hims & Hers, a comprehensive and customizable clinical approach specifically designed to help people achieve their individual weight-loss goals. The company also announced that Craig Primack, MD, FACP, FAAP, FOMA, a pioneer in the field of clinical obesity medicine, has joined the company as SVP of Weight Management.

This press release features multimedia. View the full release here:

Weight Loss by Hims & Hers (Graphic: Business Wire)

Weight Loss by Hims & Hers (Graphic: Business Wire)

The science-backed Weight Loss by Hims & Hers program is developed with the expert insight of Dr. Primack and a team of clinical experts in obesity medicine, psychology and nutrition. The program offers a well-rounded and more affordable approach to reducing weight by addressing the underlying factors that affect people’s weight – Nutrition, Behavior, Movement and Medical Treatment.

Each individual treatment plan is personalized by licensed healthcare providers on the Hims & Hers platform based on a person’s body, health history and overall health and wellness goals. The holistic approach allows providers on the platform to combine customized medication management with ongoing clinical support, while also providing access to innovative digital progress trackers and educational content that is based on each person’s behaviors and appetite profile.

“After treating thousands of patients over the years, I’ve learned that people very commonly blame themselves for an inability to lose weight or maintain a recent weight loss. They then become frustrated with the restrictions and the cyclical nature of dieting,” said Dr. Primack. “We are shifting the paradigm in weight loss to help people curb cravings, decrease binge eating and maintain a healthy lifestyle with a program unlike any available. Our program uniquely uses a combination of customizable medications and supportive content, unlocking access to weight loss treatment for a fraction of the price – all with support from medical providers who understand the nuance of weight gain and weight loss.”

Obesity is one of the most common chronic health issues in the U.S. today, and can lead to or exacerbate many other significant physical and mental health challenges, including type 2 diabetes, heart disease and depression. According to the Centers for Disease Control and Prevention (CDC), 42% of American adults are considered to have obesity with an additional 31% considered overweight. While approximately half of Americans will try to lose weight, research suggests that only about 20% who lose weight on their own will keep it off long term.

Weight Loss by Hims & Hers aims to address these issues by taking on the physical and psychological factors that contribute to weight gain and loss. Following a consultation with a licensed healthcare provider on the platform, if appropriate, Hims & Hers customers will receive personalized treatment plans that include:

  • Medication Management: Access to clinically-trusted medications that have been studied extensively and prescribed for decades. The holistic set of medication treatment regimens at this time can include personalized combinations of Bupropion, Metformin, Naltrexone and Topiramate with Vitamin B12, as deemed medically appropriate by a provider on the platform.
  • Educational and Motivational Content: Available through the Hims and Hers apps, customers will have access to a trove of curated content, including nutrition guidance, recipes, mental health support, movement recommendations and sleep advice – all of which is personalized based on customers’ lifestyle and appetite profile.
  • Digital Tracking Tools: The Hims and Hers apps also will include innovative features that help customers track their progress, hydration, movement and sleep.

“Weight Loss by Hims & Hers is designed to uniquely fit each customer’s biology. Our program doesn’t rely on fad diets or magic fixes, but is built for people to get the results they want without gambling with their health,” said Andrew Dudum, CEO and co-founder of Hims & Hers. “True to the promise of our brand, we’re bringing together the industry’s best clinical minds and leveraging years of scientific evidence to create an accessible approach that we believe will improve health outcomes, keep people engaged and build greater trust over time.”

Weight Loss by Hims & Hers marks the second major category expansion for the company over the past few months, following the launch of Heart Health by Hims in August. For more information on Hims & Hers’ weight loss program, please visit and

About Hims & Hers Health, Inc.

Hims & Hers is the leading health and wellness platform on a mission to help the world feel great through the power of better health.

We believe how you feel in your body and mind transforms how you show up in life. That’s why we’re building a future where nothing stands in the way of harnessing this power. Hims & Hers normalizes health & wellness challenges—and innovates on their solutions—to make feeling happy and healthy easy to achieve. No two people are the same, so the Company provides access to personalized care designed for results.

For more information, please visit


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