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Global Home Appliance Leader Electrolux Streamlines Creative Workflow With Wrike

Powerful Work Management Software Delivers Single Digital Platform for the Creative Process, Reducing Emails by 50% and Time Spent Per Project by 30%

Wrike, the most powerful work management platform, today announced that Electrolux, a global appliance company based in Sweden, has chosen Wrike to increase transparency across complex projects, create a single source of truth for assets, and automate workflows that drive project progress within their packaging design department. The implementation has enabled significant improvements to their creative design process, freeing them up from emails by 50%, decreasing time spent per project by 30%, and allowing them to create up to 10 times more assets per project.

Organizations have seen an influx of unstructured work, resulting in a reduction of control over projects and toggling applications. A recent Wrike report found that 70% of knowledge workers felt stressed having to juggle multiple tasks and systems all at once. Electrolux was experiencing a similar struggle, attempting to address today’s work complexities that result from wasted time and the multiple applications and sources of information the creative team was managing for each project.

“It was really hard to keep track of all the changes,” says Ella Rudebeck, Global Packaging Manager, Electrolux. “Team members had to look through different email chains, and, if a meeting was missed, it was difficult to understand where a decision was made. We just felt the whole process was very ineffective. We wanted to have something that was more transparent, more efficient.”

The global packaging design team sought a better way to manage the process of creating, adjusting, and approving packaging from start to finish. They needed software that would allow them to eliminate time-consuming admin work so they could focus on asset creation. After implementing Wrike, the company saw significant improvements across the board, from cutting emails by 50%, to improving efficiency and reducing the time required per project by at least 30%. Today, Wrike serves as Electrolux's single source of truth for project management, information, and assets.

“Marketing organizations of all sizes are feeling the pressure to do more with less, and design teams are no exception,” says Esther Flammer, CMO, Wrike. "Electrolux provides a strong example of how the right software can empower the creative process and give designers back more time to focus on impactful work. By streamlining tedious, manual tasks and automating lengthy approval processes, teams have more time to think creatively about new projects and can collaborate more effectively across departments."

With Wrike features like Blueprints and custom request forms, Electrolux’s packaging design department has been able to improve cross-departmental collaboration by housing all assets in a single, accessible location. In-app proofing and approvals has empowered them to increase the creative output associated with each project, from an average of four artworks per project to up to 40 artworks. Wrike provides a centralized single solution to automate workflows and review assets, significantly improving the overall creative process while reducing time requirements and team stress. This gives Electrolux the efficiency and transparency needed to successfully drive their creative teams and ultimately improve company growth.

For more information about the Electrolux case study, visit:

About Wrike

Wrike is the most powerful work management platform. Built for teams and organizations looking to collaborate, create, and exceed every day, Wrike brings everyone and all work into a single place to remove complexity, increase productivity, and free people up to focus on their most purposeful work. With unmatched power, versatility, and intuitiveness, Wrike is the only work management solution an organization needs to scale, optimize, and move fast in a competitive world. More than 20,000 happy customers power their future and come together in Wrike, including Estée Lauder, Hootsuite, Nielsen, Ogilvy, Siemens, and Tiffany & Co. For more information, visit


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