Healthcare Principal Tray Chamberlin to Deliver Presentation on Digital Health Commercial Models

Alexander Group, the leading revenue growth consultancy to Global 2000 companies, today released key details on its participation at the Healthcare Information and Management Systems Society (HIMSS) Global Health Conference & Exhibition in Chicago, Illinois. At the show, healthcare practice leader and Principal, Tray Chamberlin, will lead a presentation on the new HealthTech commercial models, which will take place April 19 at 12:45pm CDT in the Patient Engagement 365 Pavilion.

“We couldn't be more excited to participate in this year’s HIMSS Conference,” said Chamberlin. “It's crucial for Digital Health companies to evolve their go-to-market strategies and implement new ways to service customers. From flawlessly executing new product launches to instilling a customer success mindset, the opportunities are numerous, and we look forward to addressing these themes onstage in just a few weeks.”

The session “Drive Profitable Growth and Gain Market Share: Introducing a New HealthTech Commercial Model,” will share the latest research, insights and best practices in Digital Health to drive greater productivity from the commercial organization including recalibrating market strategies, determining hybrid support roles, offering enhanced training programs and providing the right incentive compensation plans. This session will address the dynamic nature of the industry and how commercial models must evolve and adapt by continuing to recognize key trends from Chamberlin’s session discussion at last year’s HIMSS conference: “Adapting to COVID’s Lasting Impact on Commercial Models.”

Alexander Group helps healthcare companies build agile commercial models to navigate market disruptions while considering long-term implications. Specific offerings include optimizing sales, marketing and service organizations by building new virtual engagement and digital sales channels, winning key accounts, aligning sales compensation, developing a customer success mindset, and modernizing market operations.

To learn more about how Alexander Group helps leading Digital Health companies, visit booth #8300-11 in Hall B at HIMSS, April 17–21 in Chicago. Further details can be found at Alexander Group HIMSS 2023.

About Alexander Group

Alexander Group provides revenue growth consulting services to the world’s leading sales, marketing and service organizations. Founded in 1985, Alexander Group combines deep experience, proven methodologies and data-driven insights to help revenue leaders anticipate change, align their go-to-customer resources with company goals and make better informed decisions with one goal in mind—to grow revenue. Alexander Group has offices in Atlanta, Chicago, London, New York, San Francisco, Sao Paulo, Scottsdale and Vero Beach.

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