Hydrow, the leading at-home connected rowing brand that brings the on-water experience of rowing straight to your home, today announced the promotion of its CFO John Stellato to President, effective immediately.

Stellato joined Hydrow’s executive team last year, when he was named Chief Financial Officer and Chief Investor Relations Officer. He brought to the role broad strategic expertise across the financial services, industrial/retail, and mergers and acquisitions areas, including many years leading investments across all sectors as the Executive Vice President of The Pritzker Organization, LLC.

“I’m thrilled that John will be ascending into the President role as a credible and committed partner,” said Bruce Smith, Founder and CEO of Hydrow. “With this new position, John will continue to run finances for Hydrow, in addition to playing a larger role in all aspects of the business, including setting up the company for the next stage of growth.”

"I joined Hydrow nearly a year ago, and I continue to be greatly impressed by the quality and depth of my colleagues, and the opportunity for our best-in-class rowers and original content to sweep the connected fitness industry," said John Stellato, President of Hydrow. "In this new leadership role, I look forward to working together with our incredible team through Hydrow’s next phase as we position the company for profitable future growth."

Founded in 2017, Hydrow delivers an immersive, full-body workout in half the time compared to cycling and running. More than an exercise machine, Hydrow offers live and on-demand workouts led by world-class athletes that transport users to breathtaking destinations, including London, Seville, Japan and Boston.

About Hydrow:

Hydrow is the leading at-home connected rower that leverages innovative technology to bring the on-water, outdoor experience of rowing to the home. Engineered by rowing experts, Hydrow recreates the feeling of rowing directly on the water via an algorithm-based, patented electromagnetic and computer-controlled drag mechanism. World-class athletes lead members through challenging rows that engage 86% of the body's major muscle groups – twice that of cycling or running – as well as yoga, Pilates, functional movement, strength training, and Hydrow Circuit Training for a full-body, full-service fitness solution. With the ability to harness the visual, auditory and emotional components of rowing, the connected fitness rower delivers a best-in-class, full-body workout.

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