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Tour24 Releases Key Metrics Proving the Value of the Self-Guided Tour Platform for the Multifamily Industry and Adds to the Executive Team to Handle Growth.

PropTech innovator promotes Jennifer Zacharias to VP of Client Operations to support record sales activity

Tour24, developer of the award-winning mobile app that offers renters an easy way to tour apartments and empowers leasing teams to seamlessly manage self-guided tours, today announced year-over-year 140% growth in the number of communities it serves and an 81% increase in the number of self-guided tours, highlighting the successful market adoption of its platform. The company also announced that multifamily industry professional Jennifer Zacharias has been promoted to Vice President of Client Operations, leading the teams responsible for ensuring the success of clients through the entire life cycle of their partnership with Tour24 from onboarding to ongoing success.

Zacharias is a results-driven leader in the multifamily industry with over 20 years of experience in operations, revenue and product management, and client success. Prior to joining Tour24, Jennifer was a key account strategist at RealPage, where she worked with large clients to ensure successful client initiatives across all RealPage products. She also served as a product manager at Entrata, where she oversaw product and client services for pricing and revenue management.

Data from internal research on the deployment of the Tour24 platform used by multifamily owners and operators to facilitate tours show that over the last 12 months the company has experienced 140% growth in the number of communities it serves and an 81% increase in the number of tours.

Tour24 user statistics show that 75% of tours are scheduled and completed on the same day, 54% are within one hour, and a whopping 36% of all tours are within 15 minutes. More than a third of tours occur outside business hours, representing leads that would have been missed without Tour24. 31% of tour participants apply to lease at the end of their tours.

“2023 Is shaping up to be a banner year for the company as we expand our industry-leading platform for self-guided tours, and the statistics that we have uncovered prove the value of our impact to the on-site leasing process,” said Georgianna W. Oliver, CEO and founder of Tour24. “This is only possible because we have a world-class team that is able to execute on our ambitious vision and meet the needs of our clients throughout the country. Jennifer joining our leadership team is adding even more firepower to our ability to make a real difference for our partners, clients and ultimately the end-user experience.”

About Tour24

Tour24 is the award-winning platform for multifamily owners and operators offering self-guided tours. The Tour24 solution provides renters easy access to self-guided tours via a custom, in-person, interactive and audio/visual tour experience. Curated similar to a museum tour, Tour24 integrates with existing technology stacks and is the most comprehensive solution in the multifamily industry. Led by a high-caliber team of industry experts, Tour24 delivers more traffic, more tours, and ultimately more leases. The company is based in Boston and is privately held. Learn more at tour24.io.

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