The International Insurance Society (IIS) has named Adrian Gore, founder and chief executive of South Africa-based Discovery, the 2023 recipient of the Vanguard Market Development Award. The Vanguard Award recognizes those who have substantially advanced the development of insurance in an underserved market or emerging economy.

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Adrian Gore, founder and chief executive of South Africa-based Discovery, is the 2023 recipient of the Vanguard Market Development Award, presented by the International Insurance Society. (Photo: Business Wire)

Gore was selected by the IIS Executive Committee, a body of global senior insurance executives. He will be formally honored at the Global Insurance Forum awards ceremony on Nov. 6, 2023. The awards ceremony, along with the Global Insurance Forum, will be held at the Hilton Singapore Orchard. The Forum runs from Nov. 5-7.

“The Vitality Shared-Value Insurance concept ushered in a global movement of for-good insurers, resulting in win-win results for both the insureds and the insurers,” says James Vickers, IIS Honors chair and chairman international, reinsurance, at Gallagher Re. “Discovery’s success in developing a behavioral composite strategy aimed at making people healthier has successfully been extended to a full range of financial services including life, motor, long-term savings, and banking,” adds Josh Landau, IIS president. “Global trends such as wearables and the increasing demand for corporate social impact are powerful enablers that will further the ability for insurers to integrate behavior change into products and pricing.”

Gore founded Discovery in 1992 “to make people healthier and enhance and protect their lives.” The company he started is now multinational and is renowned for Vitality, the largest global platform to create behavior change and financially integrate behavior into insurance and financial services pricing. This pioneering model of insurance – coined “Vitality Shared Value” – is transforming insurance markets and financial services globally. It is concurrently making a significant share of the global insured population healthier and extending life expectancy. Vitality has been adopted by a network of global insurance companies that span over 40 markets and reach over 30 million members.

Gore has received numerous accolades, including the World Economic Forum’s leading health innovator; E&Y’s South Africa Best Entrepreneur and Global Lifetime Achiever Award; McKinsey’s Geneva Forum of Health Award; Frost and Sullivan Visionary Innovation Leadership Award for Africa; and the Sunday Times Lifetime Achiever Award 2018.

About International Insurance Society (IIS)

IIS is a diverse and inclusive platform for all stakeholders of the global insurance and risk management community, providing knowledge, research, thought leadership and connectivity to support the betterment of society. Founded in 1965, IIS is a global not-for-profit organization that serves as a neutral platform for active collaboration and examination of issues that shape the future of the insurance industry. IIS is an affiliate of The Institutes.

About The Institutes

The Institutes are a global not-for-profit comprised of diverse affiliates that educate, elevate, and connect people in the essential disciplines of risk management and insurance. Through products and services offered by The Institutes’ nearly 20 affiliated business units, people and organizations are empowered to help those in need with a focus on understanding, predicting, and preventing losses to create a more resilient world.

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“Discovery’s success in developing a behavioral composite strategy aimed at making people healthier has successfully been extended to a full range of financial services including life, motor, long-term savings, and banking."