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Barnes & Noble Education and Sonoma State University Launch Seawolf Bundle, a First Day® Complete Program, to Enhance Student Outcomes

All Undergraduate Students Will Have Access to All Required Textbooks, Lab Manuals, Access Codes and Digital Materials Via a Highly Convenient Concierge-like Service on or Before the First Day of Class

Barnes and Noble College (BNC), a Barnes & Noble Education Inc. (NYSE: BNED) company and leading solutions provider for the education industry, announced today the launch of First Day® Complete at Sonoma State University. Barnes & Noble College (BNC), which manages BNED’s campus bookstores and associated school-branded e-commerce sites, will implement the Seawolf Bundle book program for the nearly 5,600 undergraduate students who will attend Sonoma State University in fall 2023.

With the launch of the Seawolf Bundle, all Sonoma State University undergraduate students will have access to all required textbooks, lab manuals, access codes and digital course materials by the first day of class, providing Sonoma State students with accessible, convenient and affordable learning materials.

By delivering all course materials via a highly convenient concierge service, Seawolf Bundle ensures students have access to all their required learning materials on or before the first day of class, allowing them to engage with course content from day one, making them better prepared and facilitating their academic success. The program offers faculty full academic freedom, allowing them to select course materials they think are best for their curriculum. Leveraging deep relationships with more than 6,000 publishers, BNC provides faculty with a one-stop, simplified course material adoption experience.

“We’re excited to partner with Sonoma State University,” said Jonathan Shar, President, Barnes & Noble College. “The Seawolf Bundle ensures students are prepared to begin learning on day one, driving greater student success while also offering a more affordable and convenient way for students to obtain their course materials. We support Sonoma State University’s commitment to educational access and excellence, and through this partnership, we will provide a wide range of academic solutions and a seamless retail experience to help drive success for Sonoma State students in the classroom and beyond.”

“Sonoma State University is thrilled to launch the Seawolf Bundle for our students. This transformational product will simplify course material purchasing and create a predictable, lower-cost option for our students,” said Neil Markley, Associate Vice President for Administration and Finance.

First Day Complete Equitable Access Model

BNC’s First Day Complete is a turnkey, customizable equitable access program that provides institutions with the capability to significantly improve student outcomes. First Day Complete seamlessly delivers a highly differentiated experience by providing greater access to physical and digital course materials — powered by advanced proprietary technology and systems designed to support equitable access.

Customization and Dedicated Implementation Teams

As the leader in equitable access, BNC has implemented First Day Complete on more campuses nationwide than any other bookstore provider. As a result, BNC has developed the most robust blueprint and the most experienced implementation teams to ensure a seamless and successful launch for each campus.

See what students think of the improved access, affordability, and convenience of using First Day Complete. Watch the video, here.

Discover how colleges and universities are finding success with BNC’s First Day Complete by visiting our collection of equitable access case studies.

For more information about BNC’s First Day Complete, visit

Barnes & Noble College operates more than 770 campus stores nationwide and will offer its First Day® Complete equitable access model through nearly 160 campus bookstores in fall 2023, impacting over 800,000 undergraduate and graduate students. For more information about Barnes & Noble College’s services and locations, visit


Barnes & Noble Education, Inc. (NYSE: BNED) is a leading solutions provider for the education industry, driving affordability, access and achievement at hundreds of academic institutions nationwide and ensuring millions of students are equipped for success in the classroom and beyond. Through its family of brands, BNED offers campus retail services, academic solutions, wholesale capabilities and more. BNED is a company serving all who work to elevate their lives through education, supporting students, faculty, and institutions as they make tomorrow a better, more inclusive and smarter world. For more information, visit


Sonoma State University (SSU) is a public university that is part of The California State University system. Its home in California's premier wine country, one hour north of San Francisco, is on a small campus with big ideas. SSU offers its students a friendly, safe and informal atmosphere in a beautiful campus setting.


Investors & Media:

Hunter Blankenbaker

Vice President,

Corporate Communications & Investor Relations

Barnes & Noble Education, Inc.


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