Organizations Amplify Investment in Crowdtesting with Applause to Elevate Digital Experiences, Improve Customer Satisfaction and Expand Accessibility

Applause, a global leader in digital quality and testing solutions, today announced its impressive achievements in 2023, marked by continued client expansion, revenue growth, and cutting-edge innovations in software testing. As enterprises increasingly rely on crowdtesting to support their critical digital experiences and applications, Applause has been pivotal in enabling these businesses to scale their digital capabilities effectively.

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Applause CEO Chris Malone (Photo: Business Wire)

Throughout 2023, Applause leveraged its powerful blend of a global community of a million-plus digital experts and its state-of-the-art crowdtesting solutions to continue to set new standards in the digital quality testing market. This innovative strategy has not only pushed the boundaries of traditional testing paradigms but also confirmed the indispensable role of crowdtesting in validating the real-world effectiveness of large language models (LLMs) and other AI applications.

The year reflected a sustained surge in demand for Applause’s principal functional testing offering, alongside significant expansion in AI, payments, usability, and accessibility across the high tech, financial services and media industries. Amidst this expansion, Applause celebrated the promotion of executive, Jan Wolter, to Chief Product Officer. ​In his new role, Wolter will focus on enhancing the robustness and performance of our platform, empowering our clients' digital testing processes and supporting their advanced technology and generative AI ambitions.

Applause most recently achieved a Net Promoter Score (NPS) of 67, maintaining an impressive streak of fourteen consecutive quarters with NPS scores exceeding 50. Global enterprises like AllTrails, Apple’s 2023 iPhone App of the Year winner, consistently select Applause as their premier partner for authentic, real-world assessments of their digital offerings.

"Applause's services have been transformative for our digital operations, playing a pivotal role in our recognition as Apple’s 2023 iPhone App of the Year and an honorable mention as Google Play Best of 2023. Collaborating with Applause and its global community allows our team to concentrate on innovating and crafting user-centric designs that propel our customers confidently into new explorations," stated Adam Blumberg, Director of Engineering, QA at AllTrails, the world's largest and most trusted outdoor platform with 60 million users in over 150 countries.

"Whether adopting new payment methods, rolling out generative AI experiences or embracing inclusive design, enterprises have been expanding their investments in crowdtesting and Applause. As we grow, so too does awareness of the value and necessity of real-world human feedback in software development,” shared Chris Malone, CEO of Applause. “Our innovative testing approach and steadfast focus to delight our global customers, teamed with the fierce commitment of our community, continue to be the cornerstone of our success. We're excited to help our customers deliver more quality digital experiences – faster, with confidence, in 2024 and beyond.”

Applause also garnered widespread recognition for its exceptional workplace culture and industry-leading performance, earning a series of prestigious awards in 2023. The company was named one of the Boston Globe’s Top Places to Work in Massachusetts for the fifth year, secured a spot on the Inc. 2023 Best Workplaces in the USA list and was acknowledged by the Boston Business Journal as a best place to work. Applause featured prominently on the Software Development Times 2023 Top 100 list for the third consecutive year, and received recognition from the Globee American Best in Business Awards and the American Business Awards. Additionally, the company's innovation in AI/ML solutions was recognized with an International Business Award.

About Applause

Applause is a world leader in testing and digital quality. Brands today win or lose customers through digital interactions, and Applause delivers authentic feedback on the quality of digital assets and experiences, provided by real users in real-world settings. Our disruptive approach harnesses the power of the Applause platform and leverages the uTest community of more than one million independent digital testers worldwide. Unlike traditional testing methods (including lab-based and offshoring), Applause responds with the speed, scale and flexibility that digital-focused brands require and expect. Applause provides insightful, actionable testing results that can directly inform go/no go release decisions, helping development teams build better and faster, and release with confidence. Digital-first brands rely on Applause as a best practice to deliver the digital experiences their customers love.

Learn more at www.applause.com.

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"Applause's services have been transformative for our digital operations, playing a pivotal role in our recognition as Apple’s 2023 iPhone App of the Year." - Adam Blumberg, Director of Engineering, QA at AllTrails