• Nirav Suchak Promoted to West Coast General Manager, ICR Technology PR

• Praxcomm Strategies Founder Fay Li joins as Managing Director, ICR Technology PR; brings Praxcomm into ICR’s Technology Practice

• Senior appointments expand ICR Technology’s integrated communications offering, sector expertise and presence in Silicon Valley

ICR, a leading strategic communications and advisory firm, today announced key appointments to bolster its West Coast Technology Practice, and expand its strong presence in the region. To help lead the efforts, the firm has elevated Nirav Suchak to West Coast General Manager, ICR Technology PR, in addition to his Senior Vice President role, and added Fay Li as Managing Director, ICR Technology PR. Both professionals bring senior-level experience, strategic communications expertise and a proven track record of leading value creation and corporate reputation programming for a wide range of technology sector clients.

“The addition of these two experienced leaders on the West Coast is a strategic step toward advancing the next phase of growth for ICR’s Technology Practice,” said Tom Ryan, Co-Founder & CEO of ICR. “Our continued investment in this strategic region demonstrates our ongoing commitment to enhancing our market leadership position. Nirav and Fay’s appointments unlock fresh synergies for ICR to bring its highly differentiated, integrated and deep sector offerings to technology companies at every stage of the lifecycle.”

Nirav Suchak brings more than 15 years of global communications and marketing leadership experience, and has taken on roles of increasing responsibility since joining ICR’s Technology Practice in 2016. In this expanded role as Senior Vice President, West Coast General Manager of ICR Technology’s PR operations, Suchak will help build and strengthen the firm’s foundation, business development, people leadership and marketing efforts in the region, while continuing to lead strategic communications programs for the firm’s existing technology sector clients.

Fay Li most recently founded and served as CEO of Praxcomm Strategies, a boutique Silicon Valley technology PR consultancy specializing in brand positioning, reputation management, thought leadership and product communications. At ICR, she will help grow the technology practice, while expanding the breadth of services available to her clients, including investor relations and IPO planning. Previously, Li led global PR programs and provided integrated communications counsel to Fortune 500 technology clients at leading agencies including FleishmanHillard.

"The West Coast continues to be a crucial hub for innovation and technological advancement, and these strategic appointments reflect our ongoing commitment to provide best-in-class communications counsel to technology companies in the region and beyond," said Bo Park, Managing Partner and Head of Technology PR at ICR. "We are thrilled to have Nirav and Fay grow ICR’s West Coast Technology Practice, where they will enhance our footprint and unique value proposition, while continuing to bring our distinct integrated communications offerings to current and future clients.”

Suchak holds a Master’s Degree in Public Relations & Corporate Communications from New York University. He also has a Master’s Degree in Biotechnology from D.Y. Patil University, and a Bachelor’s Degree in Biotechnology from the University of Mumbai. Li holds an MBA from University of California, Berkeley, Haas School of Business, and a Bachelor’s Degree in Broadcast Journalism from University of Southern California.

ICR’s highly differentiated service model brings deep sector knowledge and relationships to approximately 1,000 clients across more than 20 industry groups. With hubs in New York and Silicon Valley, the ICR Technology practice is one of firm’s largest sector groups, representing organizations across private growth- to late-stage and publicly traded companies. With a team of senior practitioners hailing from Wall Street, journalism, research, marketing and politics, the ICR Technology team has advised leading technology companies through over 100 IPOs and specialty acquisitions. ICR acquired Lumina Communications, an award-winning B2B technology-focused public relations firm specializing in cybersecurity, enterprise software and IT infrastructure in 2023, combining it with ICR’s existing technology public and investor relations practices, significantly enhancing the firm’s capabilities and broadening its service offerings. The unified technology team operates under the ICR Technology name. For more information, visit: https://icrinc.com/what-we-do/technology/

About ICR

Established in 1998, ICR partners with public and private companies to execute strategic communications and advisory programs, and manage complex transactions and corporate events to enhance long-term enterprise value and corporate reputation. The firm’s highly-differentiated service model, which pairs capital markets veterans with senior communications professionals, brings deep sector knowledge and relationships to hundreds of clients across more than 20 industry groups. With more than 400 team members, ICR is one of the largest and most experienced independent communications and advisory firms, maintaining offices in New York, Connecticut, Boston, Baltimore, San Jose, London, and Beijing. Learn more at https://icrinc.com/. Follow us on LinkedIn and on X at @ICRPR.

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