Riverbed, the leader in Unified Observability, today announced that CRN^®, a brand of The Channel Company, has named Alex Thurber, Senior Vice President, Global Partners and Alliances, to the prestigious 2024 CRN^® Channel Chiefs list, which recognizes the IT vendor and distribution executives who are driving strategy and setting the channel agenda for their companies.

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LinkedIn: Alex Thurber of Riverbed recognized as 2024 CRN Channel Chief: https://rvbd.ly/4bjQalx

Thurber leads the global partner ecosystem at Riverbed. His role is to develop and support a strong and nimble channel ecosystem which can manage all elements of the sales cycle, including post-sales customer success and renewals. With Thurber’s guidance, Riverbed has built a strong channel that is a competitive differentiator for the Company, and can drive a level of scale and efficiency. At the same time, Riverbed’s partner program provides significant market and growth opportunities for partner companies. Riverbed’s partner ecosystem includes leading solution providers, distributors, system integrators, service providers, and technology alliances.

“I congratulate Alex on this honor and applaud him for his unwavering dedication in driving success for our partner community,” said Dave Donatelli, Chief Executive Officer, at Riverbed. “Riverbed has a world-class partner ecosystem, and we are committed to supporting our partners through our award-winning partner program, and through Riverbed’s industry leading Unified Observability and Acceleration portfolios. We’re focused on helping our mutual customers deliver enterprise solutions that provide measurable results to drive business performance and a better digital experience.”

The Channel Chiefs list, released annually by CRN, showcases the top leaders throughout the IT channel ecosystem who work tirelessly to ensure mutual success with their partners and customers. “These channel evangelists are dedicated to supporting solution providers and achieving growth by implementing robust partner programs and unique business strategies,” said Jennifer Follett, VP, US Content, and Executive Editor, CRN, at The Channel Company. “Their efforts are instrumental in helping partners bring essential solutions to market. The Channel Company is pleased to acknowledge these prominent channel leaders and looks forward to chronicling their achievements throughout the year.”

CRN’s 2024 Channel Chiefs list will be featured in the February 2024 issue of CRN^® Magazine and online at www.CRN.com/ChannelChiefs.

About The Channel Company

The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 40 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com

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© 2024. CRN is a registered trademark of The Channel Company, LLC. All rights reserved.

About Riverbed

Riverbed is the only company with the collective richness of telemetry from network to app to end user, that illuminates and then accelerates every interaction, so organizations can deliver a seamless digital experience and drive enterprise performance. Riverbed offers two industry-leading portfolios: Alluvio by Riverbed, a differentiated Unified Observability portfolio that unifies data, insights, and actions across IT, so customers can deliver seamless, secure digital experiences; and Riverbed Acceleration, providing fast, agile, secure acceleration of any app, over any network, to users anywhere. Together with our thousands of partners, and market-leading customers globally – including 95% of the FORTUNE 100 – we empower every click, every digital experience. Riverbed. Empower the Experience. Learn more at riverbed.com

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