Brand Velocity Group (“BVG”), an innovative and diversified investment platform focused on acquiring and transforming businesses, today announced that Daniel Hodges has joined the firm as a Principal.

Based in New York, Hodges will focus on sourcing and executing new investment opportunities, as well as working closely to enhance the value of BVG’s existing portfolio companies.

“As BVG has grown, so has our ability to add more value to more companies. We believe that BVG is a strong platform for companies at an inflection point in their journey, and Dan will be crucial in helping us work with more of them,” said Steve Lebowitz, Founding and Managing Partner at BVG.

Hodges joins BVG from Alliance Consumer Growth (“ACG”) where he was a Principal responsible for deal sourcing and execution, and portfolio company oversight. ACG has backed some of the most iconic brands in recent times, including Shake Shack, SKIMS, Harry’s, and Momofuku. Previously, Dan was an investment professional focused on consumer opportunities at The Carlyle Group. He holds a BA in Economics from Duke University and an MBA from Columbia Business School.

“BVG stands out in a crowded marketplace with a refreshing approach to building value—better marketing, more creative partnerships, and a stronger emphasis on company culture. In doing so, they set an example for others to follow. I look forward to collaborating with exceptional business owners who are looking for solutions beyond the typical private equity ‘playbook’,” said Hodges.

About Brand Velocity Group:

Brand Velocity Group is a diversified investment platform focused on disrupting and improving the private equity industry’s traditional approach to growing consumer-facing businesses. By combining the team’s decades of finance and operating expertise with leading in-house brand marketing and business development resources, BVG has developed a unique and demonstrated approach to accelerating growth of the businesses they partner with. As part of this philosophy, BVG believes that private equity should and can be a positive force in driving company culture, and in support, “Share the Gains” with portfolio company employees in recognition of the value they create by setting aside 10% of its carried interest. Additionally, in order to unlock new customer channels and develop a compelling brand strategy, BVG has built a network of leading partners across sports and entertainment as investors, brand ambassadors, and business development partners. BVG has also launched two specialty sub-verticals – BVG Sports (“BVGS”) and BVG Fashion & Apparel – that leverage the firm’s strengths in these categories. To learn more about BVG, its portfolio companies, and innovative growth strategies, please visit www.BrandVelocityGroup.com.

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