Company channel program recognized as offering high value and aligning with business goals of partners and customers

Riverbed, the leader in unified observability, today announced it was recognized by CRN^®, a brand of The Channel Company, with a prestigious 5-Star Award in its 2024 Partner Program Guide. This annual guide provides essential information to solution providers exploring technology vendor partner programs that offer high value and align with their business needs and goals.

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Riverbed channel program again earns a 5-star rating in 2024 CRN Partner Program Guide. https://rvbd.ly/3TJAn8P (Graphic: Business Wire)

LinkedIn: Riverbed earns 5-Star rating in 2024 CRN Partner Program Guide: https://rvbd.ly/3TJAn8P

The breadth and depth of support and resources technology vendors offer through their partner programs is a critical consideration for solution providers assessing which IT vendors, service providers, and distributors to team with in building world-class technology solutions. Program elements such as financial incentives, sales and marketing assistance, training and certification, technical support and more can set vendors apart and play a key role in boosting their partners’ long-term growth.

The 5-Star rating is awarded to the companies that have built their partner programs to go above and beyond in their commitment to nurturing strong, profitable, and successful channel partnerships.

For the 2024 Partner Program Guide, CRN evaluated vendors based on program requirements and offerings such as partner training and education, pre- and post-sales support, marketing programs and resources, technical support, and communication.

Riverbed’s partner ecosystem includes the world’s leading solution providers, distributors, system integrators, service providers, and technology alliances. The Company’s award-winning partner program offers lucrative incentives and strong enablement support through sales and marketing assistance, training, certification, technical support, and its online partner portal.

“We are honored to receive a 5-star rating once again for Riverbed’s partner program,” said Alex Thurber, Senior Vice President, Global Partners and Alliances, at Riverbed. “Our aim is to provide a program for our valued partners that is mutually beneficial and delivers an exceptional digital experience to customers through Riverbed’s industry-leading portfolios: Unified Observability – which leverages powerful AI and automation capabilities – and Acceleration.”

“Recognition on this list reflects the value of the spotlighted vendor partner programs and their commitment to evolving with solution providers and supporting IT channel success,” said Jennifer Follett, VP, U.S. Content and Executive Editor, CRN, at The Channel Company. “This recognition empowers solution providers to discover vendors that keep pace with the evolving requirements of their business and their clients. With CRN’s 2024 Partner Program Guide, solution providers can access deep insights into the unique strengths of each partner program and vendors who demonstrate dedication to their partner community.”

The 2024 Partner Program Guide will be featured in the April 2024 issue of CRN and online at www.CRN.com/PPG.

About The Channel Company

The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by nearly 40 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com

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© 2024 The Channel Company, Inc. CRN is a registered trademark of The Channel Company, Inc. All rights reserved.

About Riverbed

Riverbed is the only company with the collective richness of telemetry from network to app to end user, that illuminates and then accelerates every interaction, so organizations can deliver a seamless digital experience and drive enterprise performance. Riverbed offers two industry-leading portfolios: a differentiated Unified Observability portfolio that unifies data, insights, and actions across IT, so customers can deliver seamless, secure digital experiences; and Riverbed Acceleration, providing fast, agile, secure acceleration of any app, over any network, to users anywhere. Together with our thousands of partners, and market-leading customers globally – including 95% of the FORTUNE 100 – we empower every click, every digital experience. Riverbed. Empower the Experience. Learn more at riverbed.com

Riverbed and certain other terms used herein are trademarks of Riverbed Technology LLC. All other trademarks used herein belong to their respective owners.

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