Five years in the making, the collection features 4 lip products inspired by the transformative magic of makeup and vibrancy of Jalisco, Mexico

Etienne Ortega, the renowned makeup artist behind celebrities including Lana Del Rey and Christina Aguilera, today launched his own beauty brand, ORTEGA. The brand is inspired by Etienne’s signature lip contouring techniques and is formulated with ingredients from his native Mexico, including Blue Agave.

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The pigment-rich products are infused with Blue Agave, a plant-based humectant akin to hyaluronic acid. Blue Agave encompasses soothing qualities reminiscent of Aloe, making it a versatile and beneficial addition to skincare routines. In addition to unique ingredients, the collection boasts thoughtfully-curated shades for diverse skin tones. The initial collection features a core lip range crafted to create full and luscious-looking lips, including:

• Blu Nectar Lip Oil for conditioning ($21)
• Soft Contour Lip Liner for defining ($16)
• Agave Glow Color Stick for vibrant color ($22)
• Liquid Icon Hyper Gloss for amplified shine ($18)

“Introducing ORTEGA has been five years in the making. This journey has consisted of fighting and beating cancer, navigating countless difficult business meetings and conversations, and maintaining my career as a celebrity makeup artist,” said Etienne Ortega. “After 15 years of fighting for myself in the industry, I’m incredibly excited and proud to introduce ORTEGA, a new line of accessible and inclusive lip products that blends my love for craftsmanship and my Mexican heritage. I’ve already been using these products on my clients for years, and now everyone is invited to join La Familia.”

The collection ranges in price from $16 to $22 and is launching exclusively at www.etienneortega.com with expansion into further categories later this year. To learn more, please follow Ortega on Instagram, TikTok, and visit the website.

ABOUT ETIENNE ORTEGA

Los Angeles based makeup artist, Etienne Ortega, has secured a place for himself as one of the most talented artists in the industry. Etienne’s vision is clear and makes it easy for his clients to look and feel their absolute best. His work has graced the pages of countless magazines including Vogue, Allure, Glamour, People, Elle, Interview Magazine, Vanity Fair, Rolling Stone, Redbook and Latina Magazine. His roster of clients includes Lana Del Rey, Kourtney, Kim and Khloe Kardashian, Christina Aguilera, Karol G, Salma Hayek, MJ Rodriguez, Kendall, Kylie and Kris Jenner, Kali Uchis, Demi Lovato, and countless others.

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