Sirion, the AI-native, unified contract lifecycle management (CLM) platform, today announced a comprehensive rebrand that reflects its sustained growth and renewed commitment to leveraging artificial intelligence to reimagine the way businesses create and manage contracts. The rebrand highlights Sirion's relentless focus on its customers, helping them improve the critical contracting roles they play in their organizations and the essential jobs they complete for success.

The new brand identity revolves around the theme of light, symbolizing the data-driven insights that Sirion's native contract AI brings to organizations. This rebranding effort emphasizes Sirion’s goal to more clearly guide its customers through every stage of the contract lifecycle by giving teams more visibility into their contracts, improving cross-functional relationships, powering risk mitigation, and streamlining the contract creation, review, and negotiation processes.

“Managing contracting risk requires legal, sales and procurement to work together to rapidly find and fix the many issues that counterparties exploit. This is a long-standing problem that legacy products fail to solve. With generative AI as the foundation of the Sirion platform, we are unifying these functions by empowering teams to ask a question, answer it, and take action on any detected issue by AI, as easily as having a conversation, all from a single platform experience,” said Ajay Agrawal, CEO and Founder, Sirion. “With our single extraction agent, single-platform architecture, ability to extract metadata at scale and drive workflow automation across the organization, unifying legal, sales and procurement is the natural evolution of the platform. This is the future of contracting.”

Since its founding, Sirion has been at the forefront of bringing contract AI to the market, with natural language processing and machine learning built natively into its CLM platform for superior contract data extraction and analytics. The company is now enhancing this foundation with Generative AI products designed to boost team productivity by acting as an AI legal assistant. This assistant proactively identifies issues in draft contracts, proposes edits, and prepares redlines, fundamentally transforming end-to-end contract lifecycle management. Be among the first to learn more about Sirion’s GenAI advancements here: https://www.sirion.ai/generative-ai-revolution/

Sirion’s remarkable growth over the past few years has given it insights into and a deep understanding of the unique contract management needs of different types of organizations.

Key milestones include:

• Adding dozens of new customers in the past year
• Sustaining high double-digit growth rates over the past five years
• Expanding its global footprint into Australia, the Kingdom of Saudi Arabia, and South Africa
• Partnering with IBM and other providers to support the development of Generative AI tools
• Being named a Leader in Gartner’s prestigious Magic Quadrant for the second consecutive year and being named the leader in all five Gartner Critical Capabilities categories.

Additionally, Sirion has added a number of roles to its executive leadership team, all of whom are poised to help steer Sirion towards even greater achievements. Leadership additions from the previous year include: Aravind Aluri (Chief Product Officer), Russ Cobb (Chief Marketing Officer), James Heiner (Chief Revenue Officer), and Rajeev Kumar (Chief Customer Officer).

Building on Sirion’s strong foundation as an AI-native CLM platform, this growth positions the company to continue redefining the contract lifecycle by providing teams with the data and time needed to plan, strategize, and optimize their contract management processes. Sirion is setting new standards for what's possible in contract management.

Hear what our customers and partners have to say:

“We chose Sirion’s CLM system because it offers various advantages,” said Stefan Strobel, Director, Legal at Rolls-Royce. “The most remarkable are its function as a central ‘single source of truth’ regarding all agreements within our company, its connectivity to our other IT systems as well as its capability to map and prescribe operative workflows and processes.”

“This partnership reinforces and supplements PwC India's strengths in the contracts and compliance space,” said Ankur Jain, Partner & Leader – Contracts and Compliance at PwC India. “By combining PwC India's robust industry expertise and CLM Transformation experience with Sirion's cutting-edge AI-enabled platform, we are poised to reshape the landscape of contract management for businesses.”

For more information about Sirion, visit https://www.sirion.ai

About Sirion

Sirion is redefining end-to-end Contract Lifecycle Management (CLM), helping organizations streamline workflows, optimize contract performance, and mitigate risk, ensuring that businesses not only meet but exceed their contract management goals. Built on groundbreaking AI, Sirion fosters collaboration across legal, legal operations, procurement, sales, and other vital business teams. It's not just about better contracts and risk management; it's about building stronger, more meaningful business relationships. Our deep commitment to customer success is why over 200 leading global businesses trust us to manage contracts worth over $750 billion in 70+ countries. Experience a more intuitive, people-focused approach to contracting with Sirion, where we're transforming how businesses connect, engage, and grow.

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