The sixth annual Destination CRM Top 100 highlights vendors with innovative AI technology – such as Emplifi – that help businesses improve customer service, marketing, and sales interactions.

Emplifi, a leading customer engagement platform, today announced it has been recognized in ‘The 2024 CRM Top 100’ list of vendors by Destination CRM, a property of CRM Media and division of Information Today, Inc. According to the publication, the list of 100 leading providers is based on the “hottest trends and technologies in the three pillars of CRM—customer service, marketing, and sales” with a special emphasis on the CRM platforms that have made generative AI, and other AI technologies, an integral part of their solution.

“AI, whether it’s genAI, predictive AI, conversational AI, or some other flavor, is now an integral part of CRM,” writes the editors of Destination CRM. “In the service realm, AI can craft instant responses to customer queries in every channel and provide a valuable boost to agents in real-time, and it’s helping to make the promise of omnichannel support a reality. In the marketing realm, AI can deliver insights that allow marketers to better understand their audiences and create personalized content like never before.”

Earlier this year, Emplifi launched ten AI-powered solutions as part of its customer engagement platform, all designed to increase efficiencies for social media marketing and customer care teams by enabling more productive workflows across departments. A report from McKinsey & Company found customer operations and marketing and sales teams are among the four specific business functions that could account for approximately 75% of the total value gained from generative AI use cases.

“Our customers know the power of the Emplifi solution for streamlining social media and customer care workflows. We’re proud to partner with businesses that focus on improving engagement and the customer journey. We put significant energy into being an AI-forward platform which makes this recognition from Destination CRM gratifying,” said Susan Ganeshan, CMO, Emplifi. “Our customers gain efficient social marketing, revenue-generating social commerce and scalable social care, and that is why being named to the list of Top 100 CRM vendors is proof that we’re improving businesses across the globe.”

About Emplifi

Emplifi provides exceptional digital customer experiences via a platform trusted by more than 20,000 of the world’s leading brands. With comprehensive and integrated social media marketing, social commerce, and care, combined with unified analytics and AI, Emplifi fuels growth, resulting in happy customers, increased product sales, and improved brand loyalty.

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