Service enables data and tech leaders with enterprisewide responsibilities in data, AI, and analytics to create business value from data and accelerate business outcomes

According to Forrester’s (Nasdaq: FORR) 2025 artificial intelligence predictions, nearly a third of chief information officers at large enterprises will seek chief data officers as partners to fuel AI-powered business growth in the year ahead. Additionally, 40% of regulated companies will combine their data and AI governance programs to ensure that their AI models are aligned with business goals and legal regulations. Yet only 22% of global data and analytics decision-makers identify data integrity and quality as among the top challenges in executing their vision for data-related initiatives. To empower data and technology leaders to make strategic decisions rooted in data and analytics and build the foundation to scale AI, Forrester has unveiled a new research service, Forrester Decisions for Data, AI & Analytics.

Announced at Forrester’s Technology & Innovation Summit North America — a leading event for technology leaders to discover how to architect a high-performance IT strategy and amplify results with AI — the new Forrester Decisions service will help chief data, AI, and analytics leaders build insights-driven competencies that effectively align their data and AI strategy.

Forrester Decisions for Data, AI & Analytics will position executives, functional leaders, and their teams to plan for and pursue their most pressing priorities, including:

• Activating an effective data and AI strategy.
• Architecting modern data and AI platforms and applications.
• Developing governed data and AI products.
• Driving decisions with business intelligence and data science.
• Advancing through AI innovation.
• Building an adaptive data organization and culture.

“For enterprise data and technology leaders to drive AI-powered innovation, they first need to build a strong data foundation with clear business objectives, institute processes for data governance, cultivate data literacy, and foster a culture of data-driven decision-making across the organization,” said Sharyn Leaver, chief research officer at Forrester. “With the launch of Forrester Decisions for Data, AI & Analytics, leaders can access essential research, tools, and frameworks to transform their data and AI initiatives into enterprise imperatives and accelerate their organization’s growth.”

Through a unique research and continuous guidance model, Forrester combines research-based insights, tools, and frameworks with continuous guidance to help clients accelerate progress on their initiatives. Noteworthy research topics in the new Forrester Decisions for Data, AI & Analytics service include Crucial Components For Establishing An Effective Data And AI Team, The Architect’s Guide To Generative AI, Data Governance Is The Foundation Of Insights-Driven Business, The Generative AI Advantage, and Five Architecture Patterns To Enable Data And Analytic Business Outcomes.

Availability:

• Forrester Decisions for Data, AI & Analytics will be available October 29, 2024.

Resources:

• Learn more about Forrester Decisions for Data, AI & Analytics.
• Explore Forrester’s 2025 predictions for tech leadership and artificial intelligence (client access required for both reports).
• Follow @Forrester and #ForrTech for Technology & Innovation Summit North America updates.

About Forrester

Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; and the shared wisdom of our clients. To learn more, visit Forrester.com.

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