Preference Management technology as part of Transcend platform unlocks greater compliant customer outreach, including a 37% increase in opted-in users for an enterprise customer.

Transcend, the next-generation data privacy company, today shared the latest on its Preference Management offering as part of the company’s privacy and AI governance platform. Transcend Preference Management ensures no tradeoffs between privacy and revenue-generating growth campaigns, and is already in use by enterprise customers to maximize their compliant customer outreach.

“Many businesses struggle to understand which users have given permission to what types of contact on which channels. This causes confusion, slow-downs, or campaign blockers across business and privacy teams,” said Transcend CEO and co-founder Ben Brook. “With Transcend Preference Management, companies gain a clear system of record for user preferences—providing clarity on which contacts have approved communications—to drive business innovation. Instead of limiting data usage out of fear of non-compliance, companies can confidently green-light growth initiatives, knowing their data usage is in line with privacy laws.”

According to the 2024 HubSpot State of Marketing Report, 96% of marketers report that personalized content leads to repeat business, and 94% say it increases sales. Transcend Preference Management helps to collect, unify, and update those personalization choices.

To help collect end-users’ preferences and permissions, Transcend customers are able to leverage a powerful, customizable, and fully internationalized Preference Center. These businesses also enjoy seamless connection of any unique digital interfaces that collect end-user choices to Transcend. No matter where user choices are made, they are unified within Transcend to give a holistic view that can be audited and activated across the business.

Once preferences have been collected, Transcend’s proprietary Integration Network directly updates end-user choices in each downstream system automatically, setting Transcend Preference Management apart. Transcend’s integrations include robust API end-point utilization and power data orchestration at scale, including in customer data platforms like Segment, marketing automation tools such as Braze and Salesforce, and ad tech platforms like Google Ads and Meta.

Additionally, Transcend’s unique workflow rules allow businesses to quickly define how user choices should map to downstream systems and attributes. This approach eliminates the traditional challenges of needing to build and maintain custom scripts that reactively pass messy, raw preference data into business systems, which leads to inaccurate permissions data, limited outreach opportunities, and potential missed revenue.

Enterprises already leveraging Transcend Preference Management have seen a number of benefits, including business innovation growth fueled by a 37% increase in opted-in users, and time saved in fulfilling customer data requests–estimated to be on average 500 hours per month.

Transcend Preference Management also more broadly helps businesses align personalization with best-in-class privacy. As privacy regulations continue to tighten and user demand for tailored content increases, the ability to manage customer preferences effectively is essential for optimizing compliant outreach and driving sustainable growth.

In May 2024, Transcend raised a $40M Series B led by new investor StepStone Group, with participation from HighlandX and existing investors Accel, Index Ventures, 01 Advisors (01A), Script Capital, and South Park Commons. This brings the total raised to nearly $90M. Category leaders like Plaid, Brex, Hims & Hers, and Rippling—as well as confidential Fortune 500 and Global 2000 companies—choose Transcend as their privacy and governance partner.

Transcend has also delivered actionable data rights to over 1.2 billion people globally.

About Transcend

Transcend helps the world’s largest companies better govern their data—reducing risk, improving operational efficiencies, unlocking growth, and building trust. Transcend customers go beyond the patchwork and manual offerings of today to realize an easy, efficient, and secure governance program at scale. In addition, Transcend’s platform incorporates standard-setting data protections that security-conscious brands have come to expect, including an on-premise security gateway, end-to-end encryption (E2EE), and more. Transcend was named a “Leader” in Data Privacy Management on G2 and a “Major Player” in the 2023 IDC MarketScape report “Worldwide Data Privacy Compliance Software.” Founded in 2017 by Ben Brook (CEO) and Mike Farrell (CTO), Transcend is headquartered in California’s Bay Area.

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