Mila, FlightHub's new AI-powered travel agent, combines advanced AI capacity through off-the-shelf LLMs like ChatGPT and in-house large language models, alongside a human-like personality, to transform travel experiences.

FlightHub™, a Momentum Ventures subsidiary and leading online travel agency that allows consumers to book cost-effective travel services, has launched its AI-powered travel agent, Mila. Designed to simplify travel inquiries and enhance customer service efficiency, Mila marks a transformative leap in the travel booking experience.

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Photo Credit: FlightHub

A True Travel Agent, Not Just a Chatbot

Unlike traditional chatbots, Mila operates as a true travel agent: she’s ready to assist FlightHub customers with bookings, cancellations, and itinerary modifications in real time. Contrary to most chatbots that redirect towards FAQ articles or give generic information, Mila has the ability to interact in multiple languages and is designed to address a diverse range of traveller needs all while ensuring that complex matters are seamlessly transitioned to human agents for a timely resolution.

Mila was developed by Momentum Solutions, a sister company of Momentum Ventures. Its team of engineers, data scientists, and customer experience specialists collaborated to create Mila, ensuring she delivers a valuable service while maintaining high standards of data privacy and protection.

“The intention behind Mila’s creation was to leverage artificial intelligence to establish a collaborative approach to customer service,” said Henri Chelhot, CEO of FlightHub. “She works alongside our team, removing tedious tasks and empowering agents to focus on complex, high-priority customer needs. This symbiotic relationship ensures our travellers receive the best possible service at every touchpoint.”

Mila: A Blend of Art and Technology

To fully bring Mila to life, FlightHub commissioned Montréal-based S16 Gallery to help create a physical representation of Mila, which now stands in the FlightHub office. Mila’s physical presence at FlightHub reaffirms her role as a part of the team.

"Mila’s physical presence in our office serves as a tangible reminder that AI can be both approachable and fun. To bring her to life, we partnered with an artist, making her more than just a virtual assistant. Through a video campaign where Mila directly engages with travellers, we’ve created a unique experience that blends innovation with a personal touch. It’s a way for us to connect with travellers on a deeper level—human, yet forward-thinking," said Ayoub Hissar, Director of PR & Marketing Strategy at FlightHub.

The Future of Travel Service

Mila has already achieved a significant milestone since her introduction on the FlightHub website: a high number of customer interactions are now handled entirely by Mila. Looking forward, FlightHub plans to continue refining Mila’s capabilities, with the goal of further enhancing customer service across the travel industry.

Watch the video of Mila’s introduction here.

About FlightHub

FlightHub™, a Momentum Ventures subsidiary, is a leading North American online travel agency (OTA) based in Montreal, Canada. FlightHub proudly serves millions every year, enabling more people to visit new places and explore new cultures. FlightHub aims to offer travellers the most affordable flights, optimal itineraries, and exceptional customer service. The leading online travel agency (OTA) believes that broadening travel possibilities and connecting people across borders increases human consciousness, reduces fear, and inspires positive change. Founded in 2012, FlightHub has facilitated more than 30 million connections.

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