The company’s new AI vision introduces 24/7 digital teammates that intelligently guide sales teams toward better results

Pipedrive, the easy and effective sales CRM for small businesses, today unveiled a new AI vision featuring a network of intelligent agents – around-the-clock digital teammates that streamline every stage of the sales process while allowing salespeople to stay in control. Tailored to each customer’s context, these voice- and text-enabled agents allow sales teams to delegate routine tasks, communicate effortlessly and access real-time insights for better sales outcomes.

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Pipedrive's new AI vision introduces 24/7 digital teammates that intelligently guide sales teams toward better results (Graphic: Business Wire)

“We’re at a turning point, witnessing a pivotal moment in technology – one where AI is no longer a distant concept but a tangible, accessible superpower integrated into everyday tools,” said Dominic Allon, CEO of Pipedrive. “Our new vision, centered around the agentic AI experience, marks a new era of innovation creating a more intuitive and dynamic way for professionals to engage with technology. Going forward, salespeople and AI agents will work as co-pilots, allowing teams to focus on building relationships, closing deals and achieving their boldest goals.”

Pipedrive’s agentic ecosystem features general and specialized agents that deliver real-time intelligence, learn from feedback and take action as needed, all while ensuring salespeople remain in control. These agents handle tasks through voice or written prompts, acting around the clock as true sales experts for deeper insights and seamless collaboration.

“In our vision, we’ve reimagined what’s possible when AI and human expertise unite,” said Viktoria Ruubel, Chief Product Officer at Pipedrive. “Picture a CRM that gives time back to salespeople by cutting out tedious tasks and pulling together data from every corner of the sales lifecycle. Powered by the network of intelligent AI agents, our platform not only supports sales management but actively works alongside teams – automating tasks, connecting data points and surfacing vital opportunities that might otherwise slip through the cracks.”

Pipedrive today introduced its pilot AI agentic experience, designed to enhance sales efficiency and user experience while aligning with the company’s ongoing vision to optimize sales processes. The proactive agent autonomously crafts personalized email content to move deals forward, summarizes past threads, explains why certain wording is recommended and highlights the most important emails, so urgent leads and opportunities never go unnoticed.

In 2025, Pipedrive plans to introduce numerous capabilities to its agentic experience, designed to enhance customer experiences by streamlining workflows, providing smarter insights and simplifying daily tasks.

Pipedrive’s agentic experience builds on the success of Pipedrive AI – a comprehensive suite of AI tools powered by OpenAI and proprietary software engines – and Pipedrive Pulse, an AI-driven solution designed to streamline prospecting and prioritize the most promising deals, currently in closed beta. An improved version of Pulse will be available for the whole customer base in Spring 2025, further enhancing its capabilities to support sales teams.

Pipedrive is committed to building and delivering AI-powered solutions safely and responsibly, considering all privacy and security-related industry standards. Pipedrive doesn’t permit third parties to use client data to improve or train AI models, nor does it use client data to improve or train AI models without permission.

Pipedrive’s agentic AI experience is currently in beta and available to a limited number of customers. More information can be found here.

About Pipedrive

Founded in 2010, Pipedrive is the easy and effective sales CRM that drives small business growth. Today, Pipedrive is used by revenue teams at more than 100,000 companies worldwide. Pipedrive is headquartered in New York and has offices across Europe and the US. The company is backed by majority holder Vista Equity Partners, and Bessemer Venture Partners, Insight Partners, Atomico and DTCP. Learn more at www.pipedrive.com.

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