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New Plant-Based Protein Options Needed to Capture the Meat-Lovers Market

FN Media Group Presents USA News Group News Commentary

 

Vancouver, BC –September 20, 2021 – USA News Group  –  When Burger King launched its Impossible Whopper nationwide in collaboration with Impossible Foods back in the summer of 2019, it marked the beginning of wave of efforts from restaurant chains and CPG manufacturers to court the shopping dollar of vegans, vegetarians, and part-time vegetarians known as “flexitarians”. But now two years later, the market is seeking the approval of meat-lovers as well—not just the veggie-inclined. Today, vegan meat is appearing on menus 1,320% more than since the global health crisis began. Burger King is not the only Restaurant Brands International Inc. (NYSE:QSR) restaurant to have plant-based meat menu options, thanks to the efforts of food manufacturers such as food giants Tyson Foods, Inc., Kellogg Company (NYSE:K), and Hormel Foods Corporation (NYSE:HRL), as well as newly-public Nepra Foods (CSE:NPRA).

 

Through a growing proprietary portfolio of mostly hemp-protein-based products and production techniques, members of the team that grew and sold Udis Gluten Free Foods to what is now Conagra Brands for US$125 million back in 2012 are back again with their latest public venture, Nepra Foods (CSE:NPRA), which just recently completed its IPO.

 

With the innovative new team assembled, Nepra has compiled decades of experience in new food product development and marketing. Now with the launch, the company hits the ground running in order to help several national brands through a B2B service that aids in taking products from concept to market with new ingredients and technical know-how, as well as a consumer product division with a growing number of popular dishes and snacks for retail.

 

Through several hemp-based protein products and a proprietary ingredient called THPTM (Textured Hemp Protein), Nepra already is established with a network of supply chain management and distribution around the world for its products, of which all are Non-Soy, Non-GMO, Allergen-Free and Gluten-Free.

 

The company’s multicategory, plant-based foods offerings include frozen meals, plant-based dairy, salty snacks, and meat alternatives that are high in protein and fiber, lower in carbohydrates, and are truly nutritious.

 

In particular, the decision to run with hemp-based protein stems from the plant’s unique ability to provide balanced nutrition, favorable textures, and take on the desired flavors of the manufacturers.

 

The quality of ingredients in menu items is becoming increasingly important, as Restaurant Brands International Inc. (NYSE:QSR) recently announced it would be permanently banning 120 artificial ingredients and counting from its Burger King ® US food menus.

 

“We know our guests’ expectations are changing, and they want to make choices they can feel good about,” said Ellie Doty, Chief Marketing Officer, Burger King North America. “By banning these 120 ingredients from our food, we’re offering guests an easy choice – delicious food made with quality ingredients. We’re confident that our ongoing commitment to real food will not only provide guests with the food they’re looking for, but also set a standard for the industry overall.”

 

Back in June, Tyson Foods, Inc. launched its latest line of Plant Based Bits under its Raised & Rooted™ brand. The snackable bites were designed to meet the growing demand and desire for plant-based products made with 100% plant-based protein, have 8g of protein per serving, 3g of fiber, and have 33% less saturated fat than USDA white meat chicken nuggets.

 

“Our new plant-based bites deliver the taste that will wow taste-buds in a better-for-you alternative,” said David Ervin, Vice President of Marketing, Raised & Rooted. “We are excited to continue to grow our offerings and provide people with the alternative protein options they seek for meal or snack-time with beloved flavors.”

 

When it comes to snacking, Kellogg Company (NYSE:K) is at the forefront of trying to capture the football fan market. Its MorningStar Farms line recently launched its Plant-Based Playbook for Football Season Snacking.

 

“No one can deliver on fans’ football cravings like MorningStar Farms because we have the biggest and best line-up of plant-based appetizers,” said Heidi Ray, Marketing Director, Plant-Based Protein Category of Kellogg Company. “We want to celebrate the many ways fans are serving up their favorite game day dishes and there’s no better partner to help us rally the plant-based community than Tahj Mowry.”

 

MorningStar Farms also signed a deal with the San Francisco 49ers and Levi’s® Stadium to run its Incogmeato® line for with a new menu of next-generation plant-based protein that “looks, cooks and tastes just like the real thing”.

 

“We are always looking for ways to bring our fans, our community and a premium food experience, together,” said Kevin Hilton, 49ers Vice President of Corporate Partnerships. “That’s why, partnering with Incogmeato® and MorningStar Farms® is a touchdown for not only our fans craving a delicious alternative to meat, but for those facing food insecurities in our region.”

 

For pizzerias and restauranteurs looking to add plant-based pepperoni toppings to their menus,  Hormel Foods Corporation (NYSE:HRL) launched its Happy Little Plants® pepperoni style topping. Already the makers of “America’s No.1 selling pepperoni”, Hormel launched the new line in an effort to impress both plant-lovers and pork enthusiasts.

 

“Our team worked closely with pizzerias, chefs, foodservice operators and pizza experts to develop a plant-based pepperoni style topping that cooks and tastes exactly like traditional pepperoni,” said Anthony Panichelli, foodservice pizza toppings brand manager at Hormel Foods. “Chefs and restaurateurs are very aware of today’s dynamic food landscape and consumers’ desire to add more plant-based foods to their diets. The new Happy Little Plants® brand pepperoni style topping was developed with foodservice operators to ensure pizzeria-level taste, convenience and quality, so much so, that many people may have a hard time tasting the difference between Happy Little Plants® brand pepperoni style topping and traditional pepperoni.”

 

For more information, please visit: https://usanewsgroup.com/2021/09/05/the-plant-based-food-revolution-is-here/

 

Article Source: 

USA News Group
http://USAnewsgroup.com
info@usanewsgroup.com

  

DISCLAIMER:

Nothing in this publication should be considered as personalized financial advice. We are not licensed under securities laws to address your particular financial situation. No communication by our employees to you should be deemed as personalized financial advice. Please consult a licensed financial advisor before making any investment decision. This is a paid advertisement and is neither an offer nor recommendation to buy or sell any security. We hold no investment licenses and are thus neither licensed nor qualified to provide investment advice. The content in this report or email is not provided to any individual with a view toward their individual circumstances. USA News Group is a wholly-owned subsidiary of Market IQ Media Group, Inc. (“MIQ”). MIQ has been paid a fee for Nepra Foods. advertising and digital media from USA News Group (“the Company”). There may be 3rd parties who may have shares of Nepra Foods, and may liquidate their shares which could have a negative effect on the price of the stock. This compensation constitutes a conflict of interest as to our ability to remain objective in our communication regarding the profiled company. Because of this conflict, individuals are strongly encouraged to not use this publication as the basis for any investment decision. The owner/operator of MIQ own shares of Nepra Foods, which were purchased as a part of a private placement. MIQ will not buy or sell shares of Nepra Foods  for a minimum of 72 hours from the publication date on this website or article (September 20, 2021), but reserve the right to buy and sell, and will buy and sell shares of Nepra Foods  at any time thereafter without any further notice. We also expect further compensation as an ongoing digital media effort to increase visibility for the company, no further notice will be given, but let this disclaimer serve as notice that all material disseminated by MIQ has been approved by the above mentioned company; this is a paid advertisement, and we own shares of the mentioned company that we will sell, and we also reserve the right to buy shares of the company in the open market, or through further private placements and/or investment vehicles.

 

While all information is believed to be reliable, it is not guaranteed by us to be accurate. Individuals should assume that all information contained in our newsletter is not trustworthy unless verified by their own independent research. Also, because events and circumstances frequently do not occur as expected, there will likely be differences between any predictions and actual results. Always consult a licensed investment professional before making any investment decision. Be extremely careful, investing in securities carries a high degree of risk; you may likely lose some or all of the investment.

 

USA News Group is Source of all content listed above.  FN Media Group, LLC (FNM), is a third party publisher and news dissemination service provider, which disseminates electronic information through multiple online media channels. FNM is NOT affiliated in any manner with USA News Group or any company mentioned herein.  The commentary, views and opinions expressed in this release by USA News Group are solely those of USA News Group and are not shared by and do not reflect in any manner the views or opinions of FNM.  FNM is not liable for any investment decisions by its readers or subscribers.  FNM and its affiliated companies are a news dissemination and financial marketing solutions provider and are NOT a registered broker/dealer/analyst/adviser, holds no investment licenses and may NOT sell, offer to sell or offer to buy any security.  FNM was not compensated by any public company mentioned herein to disseminate this press release.

 

This release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. “Forward-looking statements” describe future expectations, plans, results, or strategies and are generally preceded by words such as “may”, “future”, “plan” or “planned”, “will” or “should”, “expected,” “anticipates”, “draft”, “eventually” or “projected”. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in a company’s annual report on Form 10-K or 10-KSB and other filings made by such company with the Securities and Exchange Commission. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements. The forward-looking statements in this release are made as of the date hereof and FNM undertakes no obligation to update such statements.

 

Media Contact Information:
FN Media Group, LLC
Media Contact e-mail:
editor@financialnewsmedia.com
U.S. Phone: +1(954)345-0611

 

SOURCE USA News Group

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