On November 17, 2022, the “36Kr 2022 Global Outstanding Chinese Power100” jointly created by 36Kr and Kingpin Communication was announced, and Dr. Cheng Jie, the representative of outstanding Chinese entrepreneurs and the chairman of Gausscode, was selected. 

Photo: Dr. Cheng Jie, Chairman of Gausscode

The reporter learned that Dr. Cheng Jie had already gained a great reputation in the Silicon Valley and the global big data industry before he was selected into the “36Kr 2022 Global Outstanding Chinese Power100”: the winner of Ford’s highest award “Henry Ford Award”, the winner of the U.S. Stevie Award for Product Innovation, the 2005 U.S. Edelman Annual Award for Operations Research and Decision Science, and one of the “100 People Influencing the course of China’s Big Data Industry” in 2017...... Dr. Cheng Jie’s work and entrepreneurial experience is actually a story reflecting that a good scholar can become a merchant.

In 1978, Dr. Cheng Jie entered ShanghaiTech University majoring in computer science, and then pursued graduate studies at Shanghai Jiaotong University, helping the university set up a microcomputer research lab, and then pursued a PhD in artificial intelligence at the University of Michigan in the United States. After graduation, he worked at Ford, JD Power, Acxiom, and served as a vice president, chief data officer and other executive positions.

Like all talented geeks, Dr. Cheng Jie loves technology from the bottom of his heart and is determined to change the world through technology. For example, during his time at Ford, Dr. Cheng Jie developed a series of quantitative decision models and decision empowerment tools that connected data from Ford’s finance, marketing, product planning, manufacturing, logistics and other departments with market data, and was praised by Ford’s CFO at that time for “creating a value of 1.7 billion dollars for Ford”. Therefore, Dr. Cheng Jie was awarded the Henry Ford Award, the highest award of Ford. The Detroit newspaper also called the new division he created at that time “the second generation of prodigies in Ford’s history”.

In 2000, Dr. Cheng Jie was employed as the vice president of JD Power, during which time he successfully developed a vehicle promotion optimization tool covering market insight, product planning, product configuration, pricing and promotion, channel optimization, financing and leasing, used car, vehicle manufacturing, quality management and supplier management, which solved the marketing waste and brand damage caused by blind promotions in vehicle sales. As a result, he won the 2005 U.S. Edelman Annual Award for Operations Research and Decision Science. In the customer testimonial on the award, Chrysler’s chief economist proposed that this tool saved Chrysler more than 90 million dollars in promotional fees for one model (Grand Caravan) in one year alone. Until now, the tool is still used by major global automotive brand companies.

In 2016, Dr. Cheng Jie set up the headquarters of Gausscode in Silicon Valley of the United States. In the same year, he set up Gausscode Research and Development Center in Beijing, followed by industry centers in Shanghai, Chongqing, Suzhou, Changchun, Guangzhou and other places.

Nowadays, Gausscode has become a brand new stage of entrepreneurship, innovation and creation in the field of artificial intelligence big data for Cheng Jie. He utilizes over 30 years of industry experience, with the accumulated solution capabilities and valuable big data technologies over the years, contributing to the digital upgrade of China.

Cheng Jie said that as the leader of digital transformation in the automotive field, Gausscode should be based on data ecology to help the country develop big data industry, not just be a big data enterprise. In this regard, to achieve the real value of the company, it need to industrialize the company’s capabilities, which involve compliance and legality, secure computing, integration of cloud and digital product capabilities, and privacy computing and other aspects of capabilities.

In addition, measuring the real contribution of a big data company is not only simply to collect and analyze data, but more importantly to solve the pain points of application scenarios through data. Big data should also be sunk into vertical industries to find real application scenarios for better commercial realization.

For example, the first vertical industry that Gausscode cooperated with in China is automobile, because Dr. Jie Cheng saw the pain point of China’s automobile industry. “China’s auto industry has maintained a steady double-digit growth all the year round until 2018, when the market began to decline, and the market showed a saturated marketing model with a zero-sum game that required more consideration of the increase of the quality and competitiveness, which makes the data model we have developed all the year round in the United States useful.”

It is reported that under the leadership of Dr. Cheng Jie, Gausscode is committed to providing “new marketing”, “new energy” and “new travel” solutions for vertical industries such as automobile, tourism, e-commerce and finance with deep and multi-source high barrier AI technology, which has been highly recognized by many leading enterprises in the domestic industry.

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