San Ramon - Jan 29th, 2025 - The new US Administration's regulatory focus has brought significant changes for small businesses, with a renewed emphasis on reducing red tape while addressing vulnerabilities to fraud. Executive actions such as the "Reducing Regulation and Controlling Regulatory Costs" Executive Order (13771) have aimed to streamline compliance requirements for businesses, while also emphasizing the importance of fraud prevention in an increasingly digital economy.
In a series of policy announcements, the administration has outlined efforts to modernize fraud prevention frameworks, strengthen public-private partnerships, and provide businesses with resources to safeguard against identity theft, payment fraud, and cybersecurity threats. Notably, the Financial Crimes Enforcement Network (FinCEN) has introduced updated guidance on anti-money laundering compliance, directly impacting small business reporting practices.
"The administration's focus on fraud prevention aligns with the growing needs of small businesses in today's digital-first economy," said Rohan Mishra, Chief Customer Officer at NewRosetta Inc., a startup specializing in fraud prevention solutions. "As a growing business ourselves, we understand the challenges that come with navigating fraud risks while trying to grow. Clear regulatory guidelines and modern fraud prevention measures can significantly reduce the risks they face, ultimately allowing them to focus on innovation and building their business."
In addition, the administration has promoted collaboration between federal agencies and private enterprises to ensure small businesses can leverage cutting-edge solutions in fraud detection. Treasury Secretary nominee Scott Bessent has emphasized the importance of small businesses in driving economic growth during his confirmation hearings. Bessent has previously highlighted the need for reducing regulatory burdens and fostering an environment where small businesses can thrive, reflecting the administration's commitment to supporting entrepreneurship.
Mishra emphasized the importance of this partnership-driven approach. "For a startup like NewRosetta, collaboration with federal entities and other industry leaders enhances our ability to innovate and create practical solutions. For small businesses, this means more accessible and affordable tools tailored to their needs."
NewRosetta's Commitment to Supporting Small Businesses
In alignment with the administration's priorities, NewRosetta has introduced enhanced features within its fraud prevention platform. These include AI-driven tools for detecting stolen identities, securing payment forms, and preventing merchandise fraud. Designed to grow alongside small businesses, these tools provide the flexibility and simplicity needed in today's market.
Rohan Mishra also shared that NewRosetta is actively working on a new app tailored specifically for small businesses. "This is a big step for us as a startup," said Mishra. "We're pouring our energy into creating something groundbreaking—a simplified, user-friendly app designed to help small businesses combat fraud without needing a dedicated tech team. We're excited to launch this soon and show how even smaller companies like ours can make a big impact."
Mishra concluded, "NewRosetta is committed to building solutions that help businesses fight fraud. Yes, we're new, but our AI-driven approach and customer validation are designed to streamline a friction-filled process. We welcome engagement from the new US Administration and look forward to doing business with any administration that is focused on rooting out fraud."
The app will make fraud prevention more accessible by providing intuitive dashboards, real-time alerts, and compliance tools designed for the specific challenges faced by small enterprises. Businesses can expect continuous updates to ensure alignment with the latest guidelines and fraud prevention practices.
For more information on how NewRosetta can help small businesses tackle fraud and stay compliant with new regulations, please visit newrosetta.com or contact us at news@newrosetta.com or 1-888-664-1970.
About NewRosetta Inc.
NewRosetta Inc. is a growing provider of AI-powered fraud prevention solutions, dedicated to helping businesses protect their operations from fraud and enhance customer trust. With a focus on innovation, collaboration, and customer success, NewRosetta partners with businesses of all sizes to deliver secure, efficient, and scalable fraud prevention strategies.
Media Contact:
news@newrosetta.com
1-888-664-1970
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Company Name: NewRosetta, Inc.
Contact Person: NewRosetta Media Team
Email: Send Email
Phone: 1-888-664-1970
Address:603 Camino Ramon Ste. 200
City: San Ramon
State: California
Country: United States
Website: https://www.newrosetta.com
