With the popularity of alcohol-free lifestyles, alcohol-free vacations are on the rise among Generation Z. Research has found that 83% of young travellers prefer to stay sober while travelling. The main reason is for safety reasons.
New York, NY (Merxwire) – Do you enjoy having a few drinks to relax while travelling? Or could you experience the drinking culture worldwide, sampling local speciality beverages? However, as the alcohol-free lifestyle becomes more widespread, an increasing number of young travellers are choosing to avoid alcohol during their trips. “Alcohol-free holidays” or “alcohol-free travel” is becoming a new trend among Gen Z.
According to a recent survey, over 40% of young travellers are considering participating in alcohol-free vacations. This figure reflects a strong tendency among Gen Z to stay sober while travelling. So why are young people from this generation more inclined to avoid drinking during their trips? The survey results reveal several key reasons:
For Generation Z, safety is paramount. The survey reveals that 66% of Gen Z respondents are keen to steer clear of potentially unsafe situations that could arise from alcohol consumption. This conscious decision-making empowers them to take control of their travel experiences, ensuring personal safety in an increasingly diverse global travel landscape.
For this generation, it’s all about the experiences. 55% of respondents indicated that they would invest their travel budget in unique experiences rather than alcohol. This choice saves them from potential discomforts and opens up a world of adventure, culture, and wellness experiences, inspiring them to make the most of their travels.
Additionally, 53% of young people are worried that drinking might affect their plans for the next day. By staying sober, they free themselves from the worry of hangovers or other alcohol-related discomforts, allowing them to fully enjoy every moment of their trip with a sense of freedom and flexibility.
Furthermore, 45% of respondents expressed concerns about the increased risk of becoming victims of crime after drinking. This heightened focus on safety reflects Gen Z’s emphasis on self-protection and responsible travel. Additionally, a quarter (28%) of young people avoid drinking because they fear posting embarrassing content on social media. Gen Z values image management and does not want a moment of indulgence to impact their public persona negatively.
As awareness of alcohol’s impact on a healthy lifestyle grows, alcohol-free travel is no longer just a niche choice. It has become a strong trend among young people in Generation Z. This shift in consumer behaviour is not to be underestimated. As more young travellers choose to stay sober during their journeys, this trend will undoubtedly reshape the future of the travel industry. It will drive further changes in how people travel, influencing everything from destination choices to the experiences offered by travel companies.
