TAAT(TM) Global Alternatives (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) has announced that more than 43,000 packs of TAAT(TM), the company’s flagship product, has arrived in the United Kingdom. The shipment included all three TAAT options, including Original, Smoot and Menthol. After going through customs, the shipment will be sent to the Green Global Earth (“GGE”) warehouse, which is the exclusive distributor of TAAT products throughout the United Kingdom and Ireland; the shipment is part of C$1.2 million worth of purchase orders placed earlier this year. TAAT anticipates seeing key competitive advantages as it launches in the United Kingdom, including a lower price point than tobacco cigarettes and the “shelf appeal” of its colorful packaging; traditional tobacco products in the UK must be in “plain” packaging. “Less than one year after the first retail launch of TAAT in Ohio, we could not be more enthusiastic about our first international expansion materializing shortly after we cleared the 1,000-store threshold in the United States last week,” said TAAT CEO Setti Coscarella in the press release. “GGE has proven to be an invaluable distribution partner for us in navigating the steps required to bring TAAT into the United Kingdom and Ireland. In addition to our advantages with respect to price and packaging in the United Kingdom, we also believe TAAT Menthol can be extremely appealing to smokers of legal age in the UK, who preferred mentholated tobacco cigarettes before they were banned nationwide last year. All three varieties of TAAT will soon be hitting store shelves in both the United Kingdom and Ireland in what we believe will be among the first of many launches in new global markets.”
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About TAAT Global Alternatives Inc.
TAAT Global Alternatives has developed TAAT, which is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in Original, Smooth and Menthol varieties. TAAT’s base material is Beyond Tobacco(TM), a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with Big Tobacco pedigree, TAAT was launched first in the United States in Q4 2020 as the company seeks to position itself in the $814 billion global tobacco industry. For more information, please visit www.TAATGlobal.com.
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