Kellogg Company (NYSE:K) traded today at a new 12-month high of $71.05. Approximately 1.6 million shares have changed hands today, as compared to an average 30-day volume of 2.1 million shares.

In the past 12 months, Kellogg Company share prices are bracketed by a low of $59.54 and a high of $71.05 and are now at $70.73, 19% above that low price.

Founded in 1906, Kellogg is a leading global manufacturer and marketer of cereal, cookies, crackers, and other packaged foods. Its offerings are manufactured in 21 countries and marketed in more than 180 countries. Its product mix includes well-known brands such as Special K, Frosted Flakes, Froot Loops, Rice Krispies, Pop-Tarts, Eggo, Kashi, and Morningstar Farms. The firm added the Pringles brand to its mix in 2012. Sales outside its home turf account for around 40% of Kellogg’s consolidated sales base.

Based on a current price of $70.73, Kellogg Company is currently 5.1% above its average consensus analyst price target of $67.11.

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