After just one year of legalization, Ontario is emerging as one of the largest igaming markets in North America with over 40 operators and 76 websites/apps available. 

According to Ontario Lottery and Gaming (OLG) VP Andrew Darley, the Ontario igaming market is possibly “number one in the world” in terms of revenue if the iGaming Ontario and OLG data are combined. 

Darley made the assertion at an Ontario-focused session at SBC Summit North America, explaining that OLG’s figures are confidential but significant enough to challenge the world’s largest markets. 

The industry earned nearly $1.4 billion in total gaming income and approximately $35.6 billion in total wagers during its first year.

Last April, Ontario became the first Canadian province to launch a legal, regulated market. Since then, the province has accumulated over 1.6 million active player accounts on websites operated by more than 40 operators affiliated with iGaming Ontario.

The transition from unregulated sites to the legal market appears to have gone easily; according to an Ipsos poll released Tuesday, 85% of respondents who bet in Ontario did so on licensed sites. This is a significant departure from before the market’s debut, when 70% of users gambled on unregulated sites.

According to iGaming Ontario, active players spent an average of $70 per month in the previous year.

Basketball was the most popular sport to wager on, followed by soccer, football, hockey, and baseball. In the online casino category, slots accounted for 48% of all wagers, while table games with a live dealer accounted for nearly a third and computer-based table games accounted for the remainder.

Canada’s New Online Casino & Sportsbook

Among the companies looking to gain a meaningful presence in the Ontario online gambling market is NorthStar Gaming Holdings Inc. (TSXV:BET), a Canadian-owned gaming brand that owns and operates NorthStar Bets, an Ontario casino and sportsbook gaming platform that gives players a distinctly local user experience. 

Along with all of the most popular online casino games, the NorthStar Bets sportsbook offers real-time news, data, analysis, and scores directly in the betting environment.

NorthStar Gaming launched Northstar Bets last June in partnership with Playtech PLC (LSE:PTECH) (OTC:PYTCY), a world-leading provider of B2C gambling technology. Under the partnership, Playtech became NorthStar’s strategic software and services supplier, delivering its IMS platform, casino and live casino services to Ontario’s gambling market.

Playtech also recently made a C$12.25 million strategic investment into Northstar Gaming to fuel expansion and growth across the Canadian market. The investment from Playtech, which resulted in a 15.5% ownership stake, completed Northstar’s reverse takeover (RTO) financing for aggregate gross proceeds of C$22.33 million.

NorthStar Gaming mixes a world-class casino and sportsbook experience with first-rate customer service – including live, on-call agents – and original sports news and gaming content. The company uses its strong Ontario roots to give it a distinct advantage: as a true local operator, it has its finger on the pulse of the province and adapts with them, not to them.

NorthStar is dedicated to being a leader in the gaming business by achieving the highest security and integrity standards demanded by Canadians.

Because of its collaborations and agreements with prominent media firms, including an omnichannel advertising and marketing services agreement with the Toronto Star creator Torstar Corporation, NorthStar is well-positioned to become a leader in the junction of sports media and sports wagering. 

NorthStar Bets operates in the province under an operating agreement with iGaming Ontario and is regulated by the Ontario Alcohol and Gaming Commission (OAGC).

On May 8, NorthStar further expanded its reach through the acquisition of Slapshot Media Inc., a Canadian iGaming marketing and managed services company that specializes in providing managed services to Spreads.ca, an iGaming site owned and operated by the Abenaki Council of Wolinak. The purpose of the acquisition is to open up the Canadian market to the NorthStar brand outside of Ontario eventually, as well as to expand NorthStar‘s addressable market dramatically through its association with Spreads.ca.

The acquisition of Slapshot Media complements NorthStar‘s existing online casino and sportsbook capabilities. Spreads.ca will not be available in Ontario and NorthStar Bets will remain NorthStar‘s only online casino and sports book in the province.

For more information about NorthStar Gaming Holdings Inc. (TSXV:BET), please visit this link or their website at northstargaming.ca.

Featured Image @ Freepik

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1) The author of the Article, or members of the author’s immediate household or family, do not own any securities of the companies set forth in this Article. The author determined which companies would be included in this article based on research and understanding of the sector.

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6) This document contains forward-looking information and forward-looking statements, within the meaning of applicable Canadian securities legislation, (collectively, “forward-looking statements”), which reflect management’s expectations regarding The Oregon Group.’s future growth, future business plans and opportunities, expected activities, and other statements about future events, results or performance. Wherever possible, words such as “predicts”, “projects”, “targets”, “plans”, “expects”, “does not expect”, “budget”, “scheduled”, “estimates”, “forecasts”, “anticipate” or “does not anticipate”, “believe”, “intend” and similar expressions or statements that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved, or the negative or grammatical variation thereof or other variations thereof, or comparable terminology have been used to identify forward-looking statements. These forward-looking statements include, among other things, statements relating to: (a) revenue generating potential with respect to The Oregon Group.’s industry; (b) market opportunity; (c) The Oregon Group’s business plans and strategies; (d) services that The Oregon Group intends to offer; (e) The Oregon Groups milestone projections and targets; (f) The Oregon Group’s expectations regarding receipt of approval for regulatory applications; (g) The Oregon Group’s intentions to expand into other jurisdictions including the timeline expectations relating to those expansion plans; and (h) The Oregon Group’s expectations with regarding its ability to deliver shareholder value. Forward-looking statements are not a guarantee of future performance and are based upon a number of estimates and assumptions of management in light of management’s experience and perception of trends, current conditions and expected developments, as well as other factors that management believes to be relevant and reasonable in the circumstances, as of the date of this document including, without limitation, assumptions about: (a) the ability to raise any necessary additional capital on reasonable terms to execute The Oregon Group’s business plan; (b) that general business and economic conditions will not change in a material adverse manner; (c) The Oregon Group’s ability to procure equipment and operating supplies in sufficient quantities and on a timely basis; (d) The Oregon Group’s ability to enter into contractual arrangements with additional Pharmacies; (e) the accuracy of budgeted costs and expenditures; (f) The Oregon Group’s ability to attract and retain skilled personnel; (g) political and regulatory stability; (h) the receipt of governmental, regulatory and third-party approvals, licenses and permits on favorable terms; (i) changes in applicable legislation; (j) stability in financial and capital markets; and (k) expectations regarding the level of disruption to as a result of CV-19. Such forward-looking information involves a variety of known and unknown risks, uncertainties and other factors which may cause the actual plans, intentions, activities, results, performance or achievements of The Oregon Group to be materially different from any future plans, intentions, activities, results, performance or achievements expressed or implied by such forward-looking statements. Such risks include, without limitation: (a) The Oregon Group’s operations could be adversely affected by possible future government legislation, policies and controls or by changes in applicable laws and regulations; (b) public health crises such as CV-19 may adversely impact The Oregon Group’s business; (c) the volatility of global capital markets; (d) political instability and changes to the regulations governing The Oregon Group’s business operations (e) The Oregon Group may be unable to implement its growth strategy; and (f) increased competition.

Except as required by law, The Oregon Group undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future event or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events. Neither does The Oregon Group nor any of its representatives make any representation or warranty, express or implied, as to the accuracy, sufficiency or completeness of the information in this document. Neither The Oregon Group nor any of its representatives shall have any liability whatsoever, under contract, tort, trust or otherwise, to you or any person resulting from the use of the information in this document by you or any of your representatives or for omissions from the information in this document.

7) Any graphs, tables or other information demonstrating the historical performance or current or historical attributes of The Oregon Group or any other entity contained in this document are intended only to illustrate historical performance or current or historical attributes of The Oregon Group or such entities and are not necessarily indicative of future performance of The Oregon Group or such entities.

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