Senior Savvy: A Comprehensive Guide to Avoiding Scams" Empowers Seniors to Stay Safe. A Timely Resource as Scams Targeting Seniors Surge During the Holiday Season
(PRUnderground) December 16th, 2024
With the holiday season in full swing and scammers ramping up their efforts to exploit seniors, financial expert and former Registered Investment Advisor (RIA) Andy LaPointe has released a vital new resource titled, “Senior Savvy: A Comprehensive Guide to Avoiding Scams: Winning the Fight Against Fraud and Deception”. This timely guide aims to empower seniors and their families with the knowledge and tools to protect themselves against the ever-growing threat of fraud and deception.
The one-of-kind book is available on Amazon – Get Senior Savvy on Amazon
As scams become more sophisticated, seniors are being targeted at an alarming rate. From phishing emails and social media scams to cryptocurrency schemes and door-to-door deception, scammers are using advanced psychological tactics and technology to prey on vulnerable individuals. The Federal Trade Commission (FTC) has reported a significant increase in scam-related complaints from seniors, making this book a critical resource for 2025 and beyond.
“In today’s world, scammers are no longer just knocking on doors — they’re infiltrating inboxes, social media feeds, and online shopping platforms,” said Andy LaPointe, author of Senior Savvy and former RIA with over 15 years of experience in financial and investment services. “This book is designed to transform seniors from potential victims into well-informed protectors of their financial and personal information.”
Comprehensive and Practical Guidance
Senior Savvy takes a multi-pronged approach to scam prevention. This comprehensive guide not only highlights the most common types of scams but also teaches seniors how to recognize, avoid, and respond to them. Key sections of the book include:
- Offline Scams: Door-to-door scams, telephone fraud, and mail deception.
- Online Scams: Phishing emails, social media scams, and cryptocurrency cons.
- Shopping Scams: How to shop safely online, recognize auction fraud, and protect financial data.
- Romance & Dating Scams: Red flags for seniors using online dating platforms.
Each scam type is broken down with step-by-step explanations, real-world examples, and actionable strategies that can be implemented immediately. The book also provides a detailed list of emergency steps to take if a scam occurs, as well as contact information for reporting fraudulent activity.
“Being aware is just the first step,” LaPointe emphasized. “Knowing exactly how to respond if you’re targeted by a scam can be the difference between financial loss and financial protection.”
Essential Holiday Season Protection
The holiday season is a prime time for scammers to strike. Fake charities, fraudulent shopping sites, and “too-good-to-be-true” deals flood seniors’ inboxes and phones. Senior Savvy provides a timely and essential playbook to help seniors spot and avoid these seasonal scams.
About the Author
Andy LaPointe’s extensive experience as a Registered Investment Advisor (RIA) and Mutual Fund Wholesaler places him at the forefront of financial literacy and scam prevention. For over 15 years, he worked with high-net-worth individuals, seniors, and business owners, helping them make smart, secure financial decisions while avoiding fraudulent schemes. His first-hand experience with financial fraud investigations, due diligence processes, and investment analysis gives him a unique perspective on how scammers operate — and, more importantly, how to stop them.
Why This Book Matters Now
The rise of online shopping, digital payments, and social media use among seniors has made them more accessible to scammers than ever before. Senior Savvy addresses this shift head-on, offering clear, relatable, and practical guidance. As 2025 approaches, seniors will continue to be a primary target for fraudsters, making this book an indispensable tool for both seniors and their caregivers.
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