REUTERS/Mike Blake
- "The Morning Show," to debut on streaming service Apple TV Plus this fall, has a very similar logo to The Boring Company, Tesla CEO Elon Musk's tunneling and construction business.
- Both logos feature a similar font, solid colors, and a filled-in letter "O." The Apple-made logo also stacks and positions its three words the same way as The Boring Company.
- The Verge published a comparison on Monday, but Twitter users first noticed the similarity when Apple dropped its teaser trailer one week prior.
- Visit Business Insider's homepage for more stories.
We got a closer look on Monday at Apple's upcoming show, "The Morning Show," and eagle-eyed viewers have noticed something familiar about the show's logo: it's very similar to that of The Boring Company, Tesla CEO Elon Musk's tunneling and construction business.
Both logos feature a similar font, solid colors, and a filled-in letter "O." The Apple logo also stacks and positions its three words — "The Morning Show" — the same way as The Boring Company.
The Verge wrote about the similarities between the two logos on Monday, but Twitter user Brent, who describes himself on Twitter as a product designer based in New York, noticed the similarity a week ago, when Apple dropped its teaser trailer for the "The Morning Show" on August 12.
Tweet Embed://twitter.com/mims/statuses/1160952287860264964?ref_src=twsrc%5Etfw
I guess the Apple TV team took "Good artists copy; great artists steal." to heart. pic.twitter.com/i4fSP8HJ0O
Twitter user Jason Combs, a designer based in Atlanta, also drew the comparison later on August 12.
Tweet Embed://twitter.com/mims/statuses/1161023245388320772?ref_src=twsrc%5Etfw
look, Elon Musk sucks and all but Apple designers come on, this is blatant 😓 pic.twitter.com/4DlD4xlbaB
The Boring Company declined to comment on the similar logos, and Apple did not respond to Business Insider's request for comment.
"The Morning Show" will debut exclusively on the Apple TV Plus streaming service this fall. The show is about a morning broadcast news show set in the #MeToo era. The trailer shows a news anchor (Jennifer Aniston) announcing the departure of her former co-host (Steve Carell) amid "allegations," although it's not immediately clear what those allegations are. In the wake of Carell's character's departure, a newcomer anchor (Reese Witherspoon) is positioned to rise through the ranks.
See Also:
- Apple's video game subscription service will reportedly cost $5 per month when it launches this fall
- Apple just dropped another trailer for its new show with Jennifer Aniston, Reese Witherspoon, and Steve Carell, and it's much more revealing than the first teaser
- 9 visionary predictions tech execs like Jeff Bezos and Steve Jobs made before 2000 that came true
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