Poor differentiation, unclear outcomes, leading to massive spending with ambiguous results

WINTHROP, Mass. - Dec. 9, 2021 - PRLog -- Trust Enablement is continuing its focus on leveling the playing field so that executives, sellers, enablement professionals, and the businesses they work for can buy sales technology with confidence.

In addition to its recent launch of services to educate people and businesses directly, John Moore, Founder of Trust Enablement, notes that the company will be launching its first-ever community-driven analysis and report.

Moore shared that "we live in a world where software vendors can essentially spend their marketing dollars to get to the top of various review sites and analysts reports -- defining what matters and incentivizing favorable coverage. This reality leads to buyer confusion, inconsistent results, and a lack of trust in the market."

In the initial Trust Enablement Sales Enablement Content Insights Report, the team is including end-users in defining the expectations for what technology needs to support and doing so along with a newly, collaboratively-defined maturity model.

"By democratizing the processes and putting it in the hands of actual users, we will define what they need to deliver measurable, positive outcomes for their businesses," Moore notes.

Moore believes that it's time to "flip the script" and give the power back to the consumers, the people, and businesses buying the software.

He believes that it's time for a revolution in the sales technology industry and that buyers are ready to step in and make it happen.

Will you be watching?

Contact
John Moore
***@trustenablement.com
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