Sprecher Brewing pursues NFT strategy, appealing to its fandom of digital natives
February 10, 2022 at 11:53 AM EST
With a new CEO intent on growing the brand, a contingent of digital-native fanatics who are receptive to cutting-edge innovation and a push from a University of Wisconsin-Milwaukee disruptive technologies faculty member, Sprecher Brewing Co. envisions a world where Sprecher enthusiasts can engage with the brand in the metaverse.
