With earnings season set to kick off this week – and analysts being bearish in their forecasts – now may be a good time to consider that quarterly reports may not always properly represent a company’s profitability. So, when it comes to equity valuation, free cash flow may provide a clearer picture of a firm’s [...] The post Why Free Cash Flow Could Be “More Reliable” Than Earnings to Gauge Profitability appeared first on ETF Trends .