NOVEMBER 25TH, 2022 - Duncan Fraser-Smith is the founder of The Cutting Edge Agency, a leading global hospitality consulting firm based in both the international hub of Dubai, UAE and the gastronomic centre of Melbourne, Australia. He is leveraging his 30+ years of industry experience in developing over 200 concepts worldwide.

As an award-winning hospitality expert, Fraser-Smith specializes in assisting owners and operators research, plan, strategize, develop, discover, recover, define and bring to life their hospitality venues.

Through the Cutting Edge Agency, Fraser-Smith offers a suite of services including but not limited to, Concept Creation, Market Intelligence, Design and Operational Management Support and Recruitment.

Individual clients will have the opportunity to engage in one on one coaching sessions to establish how they can transition from good to great leaders and team developers, through to complete turn key concept development and execution solutions for international 4 & 5 star hotel chains and independent restaurant operators as well.

A study from the Cornell School of hospitality has found that 30% of all Hospitality venues fail in their first year of trading. This can be attributed to several reasons but one of the most prominent is poor planning.

Fraser-Smith works with each client to set them of the path of success with the tools, systems and techniques to avoid the many pitfalls that can occur along the concept creation journey. More information can be found at https://thecuttingedgeagency.com/.

About Duncan Fraser-Smith

Duncan Fraser-Smith, author of ‘CREATE TO PLATE’, is passionate, accomplished and boasts an impressive reputation as a dynamic innovator, disruptor and creator in the regional and international hospitality scene for over 30 years.

Media Contact
Company Name: The Cutting Edge Agency
Contact Person: Marlane Fraser-Smith
Email: Send Email
Phone: +61 (2) 6190 9278
City: Dubai
Country: United Arab Emirates
Website: http://www.thecuttingedgeagency.com/