It is well known that Germany offers a promising opportunity for foreign companies to gain new customers and develop new business models. However, in order to succeed, the company must be able to understand the mindset and needs of Germans and take them into account within the business model. In order to penetrate the German market, it is therefore extremely important that foreign companies make use of professional intercultural sales coaching.

Germany is a hard market and an important centre for international companies. Many foreign companies fail when they try to enter the German market. There are some complex reasons why foreign companies fail when entering the German market.

The first reason is that many foreign companies do not understand and manage the complexicity of the German market, it is unique compared to other global markets.

Another reason is the strong competition in Germany, which is the most attractive market in Europe and thus the market with the most competition. Many foreign companies want to launch their products with always the same strategies without differentiating themselves from others.

The biggest difficulty for foreign companies is to know the cultural triggers to get attention. A foreign company has to work hard to gain the trust and loyalty of German customers.

Market analysis, planning and high quality products fulfilling the regulatory side, but businesses will be doomed to fail because they do not master the cross-cultural sales psychology that plays the crucial role for success. The best product is worth nothing if you can't sell it.

Birger Nispel, an experienced German coach and based in the German market, announces a revolution in intercultural sales training: The ROSY Coaching System, a world-wide hybrid training. He has developed it to help foreign companies enter the German market and succeed.

ROSY is a system specifically tailored to the German market that combines sales psychology and current marketing strategies. It offers foreign companies new approaches to German decision makers. With the ROSY, foreign companies can learn how best to respond to German decision-makers and their buying decisions in order to achieve continuous results. In this way, they will be first in the customer's mind.

With his deep-knowledge based on his experience as an experienced entrepreneur and coach with an international track record, Birger Nispel helps foreign companies to effectively develop strategies to enter the German market and get new customers.

Intercultural coaching is becoming increasingly important in order to survive in the competitive globalised world. For this reason, Birger Nispel focuses on the implementation of the Rosy Coaching System to open up the German market. This system is designed to enable foreign companies to understand the cultural customer differences of the German market and to prepare professionally for their entry.