VettaFi editor-in-chief Lara Crigger and FMG Suite’s chief evangelist Samantha Russell share 20 real-world examples of great content marketing. Content marketing is increasingly important for advisors. A BNY study indicates that most financial advisors make similar promises, meaning that it’s hard to tell the differences between them. “We’re selling a relationship more than a service,” [...] The post Crigger and Russell Discuss the Value of Great Content Marketing appeared first on ETF Trends .