New functionality empowers marketers to make data-driven decisions for maximum impact

MessageGears, the leading data activation and engagement platform for enterprise brands, today announced its latest product innovation: campaign prioritization powered by real-time, unified customer profiles. This breakthrough technology enables marketers to leverage real-time insights from dynamic customer profiles within their data warehouse, enhancing segmentation and personalization across channels.

MessageGears' warehouse-native data access has long enabled brands to send real-time messaging. Now, this capability is even more powerful with unified profiles, offering 360-degree visibility into every customer across millions of contacts.

“Campaign prioritization with real-time customer profiles transforms how brands approach segmentation,” said Craig Pohan, Chief Technology Officer at MessageGears. “Brands no longer need to rely on outdated or incomplete datasets to run campaigns. By leveraging dynamic customer profiles that are built within the brand’s own data warehouse, marketers gain access to actionable data for smarter decisions and real-time optimizations. This leads to more targeted and personal experiences, in turn driving higher engagement and customer lifetime value.”

In a world where data is abundant but insights are often hard to activate, MessageGears’ campaign prioritization empowers marketers to act on the most relevant data without moving or copying it. With native connections to leading data warehouses like Snowflake, Google BigQuery, Databricks, and Amazon Redshift, brands can make better, faster decisions using their existing data.

Key campaign prioritization functionality includes:

• Intent scoring and predictive profiling: Prioritize campaigns based on customer behavior and signals to ensure the right message reaches the right person at the right time.
• Flexible data ingestion: Ingest data from any source, including transactional, behavioral, or third-party enrichment, to create highly targeted campaigns.
• Cross-channel implementation: Use these insights to send personalized messages across email, SMS, and mobile apps, ensuring seamless engagement.

“With the ability to tap into all their enterprise data without creating copies, brands can focus on crafting cohesive, multi-channel experiences that drive results,” added Pohan at MessageGears. “Campaign prioritization empowers marketers to make the most of their data – without any of the friction or latency they’re used to.”

Enterprises like Expedia, Chewy, and KAYAK leverage MessageGears to know and understand how their customers are behaving to fully engage buyers at all stages of the journey. To learn more about how MessageGears can help you take advantage of your data warehouse, visit messagegears.com.

About MessageGears

MessageGears is a data activation and engagement platform that empowers enterprises to leverage their entire dataset for seamless communication across multiple channels, including email, SMS, mobile, and hundreds of third-party platforms. Our mission is to facilitate efficient and secure data access without the need for moving, copying, or syncing. Founded with the goal of giving enterprise brands total command of their data, MessageGears’ composable approach eliminates latency, mitigates security risks, and reduces costs associated with traditional ESPs, CDPs, and marketing clouds. Leading enterprises like Expedia, Chewy, and KAYAK trust MessageGears to manage and activate their customer data across diverse tech stacks. Discover how we drive ROI at messagegears.com.

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