London : Los Angeles (LO:LA) publishes a new guide on the importance of emotional marketing. The boutique marketing agency says that by creating joy with marketing, businesses can build a deeper emotional connection with customers.
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With a recent study by Forbes suggesting that purpose-driven marketing is one of the top 10 marketing trends in 2024, the new guide encourages businesses of all sizes to change their perspective from “What can this product do” to “How can this product help the target customer”. According to the LO:LA team, it is essential that brands create a positive emotional connection with their customers to improve loyalty, strengthen brand retention, and increase sales.
More details can be found at https://www.thelolaagency.com/post/spread-more-joy
This is especially important today, given the unsteady geopolitical landscape. Modern consumers want to connect with authentic brands that want to help them. Done correctly, emotional marketing makes consumers feel more connected with one another and more willing to practice resiliency in all aspects of their lives.
The guide states, "A brand’s obligation to create joy with its marketing goes beyond just selling a product. By creating moments of joy and happiness, brands can create a deeper emotional connection with consumers, break down barriers, and contribute to a more positive society. "
Contrary to popular belief, purpose-driven marketing is not emotional manipulation. Brands do not sell anything that their product or service cannot do. Rather, they emphasize the benefits of their companies while creating a culture of empathy and kindness. It is a subtle yet powerful shift in perception that focuses on what clients want instead of what a company does.
The team at LO:LA explains the easiest way to create an effective marketing strategy is to work with an agency known for telling stories. For example, LO:LA is known for its strategic storytelling approach that is proven to drive meaningful behavior change in the target audience. The marketing agency works closely with its clients to create a cohesive visual identity system that genuinely reflects a brand’s unique identity.
London : Los Angeles works with businesses of all sizes across all industries looking for storytelling and emotional marketing strategies. Always operating outside of the box, LO:LA delivers better marketing content to attract the modern consumer.
Interested parties can find more information by visiting https://www.thelolaagency.com/post/spread-more-joy
Contact Info:
Name: Nick Platt
Email: Send Email
Organization: London : Los Angeles (LO:LA)
Address: 840 Apollo Street Suite 100, El Segundo, CA 90245, United States
Website: https://www.thelolaagency.com
Source: PressCable
Release ID: 89130631
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